Manager Sales

Douglas G. Zoerb *** Swank St.

Galva, IL

*****

(309) 932-

2464

515-***-**** (mobile)

********@*******.***

BACKGROUND SUMMARY

Experienced, professional marketing communications manager with strong

organizational and problem-solving skills, outstanding writing and editing

background and ability to meet tight deadlines even when confronted with

multiple tasks and responsibilities. Budget-conscious project management

skills and efficient coordination of internal and external resources.

SKILLS & EXPERIENCE

Advertising / Media

Managed a high-impact, cost-effective advertising plan in multiple product

markets.

Administered strong, effective co-op advertising programs built around the

needs of independent, authorized distributors.

Introduced an integrated electronic media component into the marketing

communications mix.

Public Relations

Maintain a strong media relations program for Bobcat Company, the industry's

leading manufacturer of compact equipment.

Initiate and develop a consistent, effective North American media relations

program for Doosan, a global producer of earthmoving equipment.

Managed a multi-faceted publicity program for BOMAG that generated editorial

exposure worth more than $1 million in equivalent advertising space in each of

the last eight years.

Named "PR Person of the Year" in 2005 by Publications in Construction &

Agriculture (PICA), a group of trade press editors allied with the Association

of Equipment Manufacturers.

Trade Shows & Special Events

Managed $750,000.00 annual trade show program covering three major market

segments.

Oversaw $1.2 million, 17,000 sq. ft. booth at CONEXPO-CON/AGG in Las Vegas in

March, 2008. Pre- and at-show promotional efforts tripled booth attendee

registrations.

Planned and directed activities for the first-ever Grove Crane Expo, a

multi-session customer event that resulted in millions of dollars in orders.

Literature & Collateral

Directed activities of designers, writers, photographers and printers to

develop various literature and collateral pieces in support of sales efforts.

Outsourced fulfillment of literature, sales leads and promotional items to

reduce cost and improve service.

EMPLOYMENT HISTORY

Two Rivers Marketing, Des Moines, Iowa - Public Relations

January, 2010 to present

B-to-B marketing services provider specializing in construction equipment and

industrial accounts.

BOMAG Americas, Inc., Kewanee, Ill. - Manager, Marketing Communications

September, 1998 to July, 2009

North American operation of European-based manufacturer of road rollers,

asphalt pavers, milling machines and landfill compactors with annual sales of

around $800 million in 2008.

Grove Worldwide, Shady Grove, Pa. - Manager, Advertising

September, 1989 to September, 1998

Grove Worldwide (now part of Manitowoc Crane Group) is the world leader in the

manufacture of mobile hydraulic cranes with operations in the U.S. and Europe.

Fensholt, Inc., Brookfield, Wis. - Copy/Contact

May to September, 1989

Business-to-business advertising agency.

Deutz-Allis Corporation, West Allis, Wis. - Supervisor, Advertising Materials

February, 1984 to April, 1989

North American operation of German-owned engine and farm equipment manufacturer

(now AGCO Corporation)

Allis-Chalmers Corporation, West Allis, Wis. - Associate Editor, Employee

Communications

April, 1979 to February, 1984

Diverse $2 billion (1979 dollars) manufacturing company whose products included

pumps, compressors, turbines, engines, lift trucks, electrical gear, farm

equipment, air filters and more.

EDUCATION

Bachelor of Arts in Journalism, University of Wisconsin-Madison.

WEBSITE

www.linkedin.com/in/dougzoerb

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