Executive Director

FC

Frank Cotugno

* *** ********* **

White Plains, NY

10607

914-***-**** (Cell)

abl9cl@r.postjobfree.com

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Summary:

Creative Executive with wide ranging launch, global,

and strategic experience

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Qualifications:

Expert at developing creative strategies and

award winning campaigns

Highly skilled at maintaining campaign integrity

across communication channels (advertising,

digital, managed markets, medical education,

consumer)

Excellent presentation skills

Extensive pitch, global and launch experience

Dynamic team building and leadership experience

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Experience:

2008 2010

Executive Creative Director, Euro RSCG Life Catapult

($25,000,000 agency), Princeton, New Jersey

Responsible for maintaining campaign integrity

across all communication channels (advertising,

digital, managed markets, medical education,

consumer)

Creatively lead all new business pitches (50% win

rate)

Developed agency creative strategy, mission

statement and self promotion campaign

Provided leadership and mentoring to a staff of 15

creative professionals

Member of Executive Committee

2005 2008:

Executive Creative Director, Euro RSCG Life LM&P

($28,000,000 agency), New York, New York

Provided leadership and mentoring to a staff of 30

creative professionals (doubled size of Creative

Department in 2 years)

Successfully created new branding for the agency

Creatively lead all new business pitches (100%

win rate in first year)

Helped develop and present the agency business

plan

Member of Executive Committee

2002 2005:

Creative Director, Euro RSCG Life MetaMax

($19,000,000 agency)

New York, New York

Established creative procedures and operations

Responsible for unifying all brands across

communication channels (digital, medical

education, public relations, advertising)

Built creative staff from 11 to 20 creative

professionals

Creatively lead all new business pitches (80% win

rate)

Provided inspiration and direction to create world

class campaigns

Member of Executive Committee

1987 2002:

Senior Copywriter/Associate Creative Director, Euro

RSCG Life LM&P

Senior Copywriter: developed and maintained

various campaigns for Rx and OTC (US and

global) brands

ACD: Ensured creative teams delivered inspiring,

strategic work

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Therapeutic Categories:

DVT, diabetes, women’s health, oncology, vaccines,

men’s health, cough/cold, oral health, GI, nutritional,

neurological, plasma, eye health, devices, depression,

pain

Brands:

Lyrica*+ (4 neurological indications), Lovenox (DVT),

Lantus* (diabetes relaunch), Bextra*+ (cox2),

Dynastat*+ (cox2 IV), Chantix*+ (smoking cessation),

Pfizer Oncology*+ (melanoma), Selzentry *+ (HIV),

Xalatan (glaucoma), Genotropin (growth hormone),

Prevenar* (pediatric vaccine), Eylea (macular

degeneration), Boston Scientific (corporate), Talecris

(corporate), Renu (lens solution), Softlens 66 *+

(contact lenses), Alesse* (oral contraceptive), Triphasil

(oral contraceptive), Metamucil (GI), Crest (oral care),

Pepto Bismol (h pylori), Gamunex (Plasma), Mylanta

(antacid), Choraseptic (cough/cold), Benylin (allergy),

Centrum (vitamins), Peridex* (gingivitis), Keppra*+

(epilepsy), Entex (cough/cold), MyHealth.Com (patient

web site) *Global and U.S. +Launch

Clients:

Pfizer *, Procter & Gamble*, sanofi aventis*, Novartis,

Medtronic, Boston Scientific, Schering Plough, Wyeth*,

Bayer*, Regeneron*, Talecris Biotherapeutics, Boston

Scientific, Baush & Lomb, Medtronic, Lederle, ICI

Americas, Dupont,

*Global and U.S

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Education:

Bachelor of Science Degree, Advertising, University of

Florida.

Digital Marketing Course, New York University

Lightening Bolt Approach to Advertising Course,

School of Visual Arts

References:

Ron Pantello, former CEO, Euro RSCG Life

David Paragamian, President, Euro RSCG Life LM&P

Lori Spielberger, Chief Creative Officer, Euro RSCG

Life MetaMax

Maureen Regan, Partner, Regan, Campbell, Ward

Brendan Ward, Partner, Regan, Campbell, Ward

Julien Jarreau, Creative Director, Euro RSCG Life

MetaMax

Barbara Greer, former Chief Creative Officer, Euro

RSCG Life LM&P

Darren Taylor, Digital Creative Director, Euro RSCG

Life Catapult

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