Nicholas W. Fair
**** *********** *****, ************, ** 30135
(720) 309 - 2986
abl98y@r.postjobfree.com
Operations and Marketing Manager
Business planner who can develop and implement systems and procedures, that
ensures an efficient and profitable operation.
Areas Of Expertise
Professional Experience
Marketing Manager, Coyote Ugly Saloon in Denver, CO and Memphis, TN
As Marketing Manager, I successfully developed and implemented a
marketing structure for Denver and Memphis. This job entailed developing
an internal and external marketing plan after analyzing business. The
plan included several creative and cost effective marketing and
promotional campaigns that took place on a short term and an annual
basis. I also served as media buyer and worked with webmasters and
graphic designers to come up with web content and local advertising
mediums, and developed a social media marketing strategy that generated
more business.
. Created strategic partnerships and co-branding opportunities with
Memphis Motorsports Park, Harley Davidson, and Jack Daniels and
other various brands.
. Co-partnered with national events such as major bike rallies NHRA,
NASCAR, and Elvis Week.
. Partnered with organizations and created charity driven promos (the
Muscular Dystrophy Association, St. Jude, and Breast Cancer, etc.).
. Increased daytime business by 25 percent
General Manager, Coyote Ugly Saloon in Denver, CO June 2009 to March
2010
I oversaw facilities and services along with supervising 50 plus
employees. Controlled cost through budget development, P&L analysis, and
forecasting customer flow so service and sales were optimized. I improved
operations by recruiting and training my staff and then motivated FOH/BOH
to work as a team and lead by example. Personally handled equipment and
maintenance issues so service would be constant and cost minimized. I did
vendor research to obtain cost-effective supplies and equipment.
Utilized, QuickBooks daily for entering daily sales, accounting and bill
paying, and Microsoft Office for designing forms to track inventory,
customer flow, and shrinkage.
. Improved employee performance through team building and training
exercises.
. Generated over $3 million in revenue annually.
. Developed managers from employees that demonstrated potential.
Nicholas W. Fair
(Continued)
Assistant Manager, Coyote Ugly Saloon in Memphis, TN Feb. 2007 to
June 2009
Personally interacted with customers to guarantee satisfaction. Held
daily meetings to keep staff apprised of standards and special events.
Coordinated with kitchen staff to design a menu to fit the needs of
our customers.
Increased sales by earning the trust of employees and setting an example of
how to retain customer loyalty through great service.
Raised morale by installing a system to ensure the best workers received
the best shifts.
Trained and motivated staff to provide outstanding service from the time
the customer walked through the door until they left.
Managed approximately $1.5 million in revenue annually.
. Cultivated and established vendor co-ops. Coordinated co-brand
event marketing.
. Increased check average 40% through customer service.
Awards and Certifications
"Best Marketing Manager in Coyote Ugly Saloon"
"Most Improved Store In Coyote Ugly"
ABC Certified
TIPS Certified
Education
University of Memphis
Computer Engineering and Marketing.
References Available Upon Request
. Customer Satisfaction
. Cost Control
. Merchandising
. Inventory Management
. QuickBooks
. Budget Development
. Microsoft Word, Excel, and Power Point
. Business Development
. Strategic Marketing and Planning
. Product Marketing
. Partnership Development
. Event Planning
. Adobe Photoshop
. Scheduling
. Payroll
. P&L Analysis
. Team Building
. Bill Paying
. Forecasting
. Light Computer
Programming