Marketing Manager

CAROLYN L. ORR

**** **** ****** ***** . **. Petersburg, FL 33711 . 727-***-****

abl949@r.postjobfree.com . www.infinitymarketingco.com

ADVERTISING . MARKETING . CREATIVE SERVICES

SENIOR MANAGEMENT PROFESSIONAL

Diverse, entrepreneurial management professional with 20 years experience

in B2B and B2C advertising, marketing, and creative services within a broad

range of industries including Healthcare, Medical, Pharmaceutical,

Retirement Living, Real Estate, Business Services, Manufacturing,

Distribution, Retail, Printing, and Ad Agency.

Areas of Expertise

. Strategic planning and implementation . Team leadership

and development

. Operational and business management . Project management

. P&L, budgeting, forecasting, and cost control .

Creative direction and production management

. Supplier negotiations and management . Written, verbal,

visual, and

. Workflow and process improvement interpersonal

communication

Selected Career Highlights:

. Generated over $1 million annually in advertising/co-op revenue

to offset clients' catalog marketing costs

. Cut annual marketing costs for SPR by over $100,000 through a

comprehensive workflow, process, staffing, and supplier analysis

. Developed and implemented a comprehensive integrated marketing

model to successfully leverage

marketing costs across 70+ communities at Horizon Bay

. Youngest person (at the time) to hold any corporate position in

which I have served

. Presenter at the 1997 HIDA (Health Industry Distributors

Association) Conference

EXPERIENCE

Owner/President . Infinity Marketing

St. Petersburg, FL . April 1997 - present

Launched and have consistently grown a privately-owned business offering

advertising, marketing, creative, and consultation services to a diverse

cross-section of clients throughout the United States and Canada.

Responsible for all facets of the organization.

Director of Marketing . Horizon Bay Senior Communities

Tampa, FL . May 2007 - April 2008

Directed the advertising, marketing, and community outreach efforts for 70+

multiply-branded retirement living communities throughout the United

States. Developed and implemented a comprehensive integrated marketing

model to successfully leverage marketing costs across 70+ communities.

Responsible for strategic planning and implementation, budget planning and

control, media and supplier relations and negotiations, advertising and

promotion development, creative direction, and production.

Director of Advertising and Marketing Services . Catalogs America

St. Petersburg, FL . April 1997 - June 2000

Directed the strategic development and execution of custom advertising and

marketing programs for external clients. Worked daily with corporate

executives throughout the United States to effectively maximize

advertising, marketing, and sales revenue. Generated over $1 million

annually in advertising/co-op revenue to offset clients' catalog marketing

costs. Responsible for strategic planning, budget planning, revenue

forecasting, direct sales efforts, account management, and program

implementation.

CAROLYN L. ORR

4320 48th Avenue South . St. Petersburg, FL 33711 . 727-***-****

abl949@r.postjobfree.com . www.infinitymarketingco.com

Creative Services Manager . Hayes Marketing, Inc.

Vicksburg, MS . December 1994 - March 1997

Responsible for the administration of all company advertising, catalog

marketing, and marketing communications. Reporting directly to the

President, specific areas of responsibility included strategic planning and

implementation, budget planning and control, media and supplier relations

and negotiations, advertising and promotion development, new product

development, project management, creative direction, copywriting and

production.

Divisional Advertising Manager . Montgomery Ward

Chicago, IL . July 1993 - November 1994

Responsible for the administration of the Special Projects division of

Advertising. Included the development, management and control of all

advertising and marketing communications including weekly media, ROP

advertising and other special projects and promotions. Involved daily

coordination with all levels of management. Supervised a team of 20 in the

execution of all functions.

Assistant Advertising Manager . Montgomery Ward

Chicago, IL . September 1991 - July 1993

Assisted in the management of the Special Projects division of Advertising.

Primarily responsible for the coordination of weekly media, ROP

advertising, special projects and promotions including all related

planning, scheduling, trafficking, trouble-shooting and problem solving.

Oversaw a team of 12 in the execution of all projects.

Art Director . Saatchi & Saatchi Advertising Worldwide

New York, NY . July 1991 - August 1991

Provided consultation in the transition between Silo's in-house advertising

approach to an agency-directed approach. Developed and implemented creative

advertising strategies and tactics for Silo Inc.

Design Manger . Silo, Inc.

Philadelphia, PA . October 1989 - July 1991

Directed all company print advertising and communications from initial

development to approval of completed materials. Supervised a team of 10 in

the execution of all projects. Worked closely with upper level management

on a daily basis. Negotiated and oversaw supplier services including

photography, color separating and printing.

EDUCATION

Kutztown University . Kutztown, PA . 1989

Degree: Bachelor of Fine Arts

Major: Communication Design

Honors: Graduated Cum Laude

OF INTEREST

Versatile, dynamic individual with a positive, outgoing personality; PADI-

certified Scuba Divemaster; Avid boater, scuba diver, surfer, yogi, and

community volunteer; Purdue-certified in dog training and behavior

modification; Former Executive Board member, Vice President, Foster Home

Coordinator, and PR/Marketing Coordinator for As Good as Gold - Golden

Retreiver Rescue (an IL 501(c)(3) non-profit organization).

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