JESSICA JONES

**** ********* *****, ******, ** **208 . 214-***-**** .

abl93v@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Director of Client Relations

June 2007 to March 2009

Malouf's Fine Apparel, Lubbock, TX

. Established permanent marketing and advertising department for high-

end retail stores in Texas and California

. Developed and implemented direct mail, website, e-blast, radio, print

and SEO advertising strategies, POS package re-branding, collateral

materials, promotional items, and charitable giving practices

. Planned and directed style shows, trunk shows, promotional events and

employee appreciation functions, as well as charitable events that

raised over $17K for autism research

. Strengthened long-term customer relationships through development of

customer "WOW!" initiatives, consumer reward programs, sales associate

development workshops and database mining analysis

. Local editor of biannual Malouf's Forum magazine (pub. 11,000);

managed graphic designer and third parties in construction of co-op

editorial features; solicited ad sales for local features and store

vendors; first edition increased ad sales $10K and growth continued

through later editions

Assistant Company Manager

May 2003 to May 2004

The Cellblock CHICAGO LP, New York, NY

. Managed daily operations of a forty-member Broadway touring company;

arranged lodging, office space, transportation, banking and medical

services for engagements in over thirty North American cities

. Liaison for tour sponsors Sprint and Hotel Monaco; ensured trade and

promotional requirements were met; coordinated and conducted

hospitality events

. Reconciled advertising budget with billing for over thirty markets

Marketing Associate

February 1999 to October 2001

National Artists Management Company, New York, NY

. Initiated and implemented promotional partnerships with hotels,

restaurants, online ventures and publications

. Composed and analyzed discount and value-added sales offered through

industry-related websites, e-blasts, corporate marketing services,

flyers and direct mail

. Managed the design and distribution of marketing and promotional

materials for use in local and national markets

. Supervised the development and content of websites for Chicago The

Musical, Annie Get Your Gun, and Seussical The Musical

RELATED INTERNSHIPS

Marketplace Planning Intern

January 2006 to May 2006

GSD&M Advertising, Austin, TX

. Researched and interpreted market trends for clients including AARP,

BMW and Wal-Mart

. Conducted primary research survey and focus group to study the role of

cause-related marketing in consumers' purchase decision-making

processes

Account Services Intern

February 2005 to October 2005

TKO Advertising, Austin, TX

. Conducted demographic analysis and interviews to identify target

markets and refine messaging strategies

. Wrote POV statements and creative briefs; assisted with RFP creation

. Developed SEO campaigns for the city of San Angelo, Texas

EDUCATION

Master of Arts, Advertising: The University of Texas at Austin, 4.0 GPA

May 2006

Honors and Awards: Graduate Research Assistant, John Mack Carter

Scholarship for Women of Leadership, 2nd Place Team: Visa Media Plan

Bachelor of Fine Arts with Honors, Drama: New York University, Tisch School

of the Arts, 3.64 GPA May 1999

Honors and Awards: Dean's Leadership Circle, Dean's List, Tisch

Scholarship, Hogg Scholarship

COMPUTER SKILLS

Microsoft and Mac OS, Word, Excel, PowerPoint, Illustrator, PhotoShop

(novice), CMR, Scarborough, MRI, Peachtree Accounting, Cybex Retail

Management system

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