Marketing Project Manager

Tracy D. Bramlet

*** ******* *** ****: 614-***-****

Westerville, OH 43082 *********@*****.*** Mobile: 614-***-****

Senior-Level Marketing Professional

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Results-driven, strategically-minded marketing professional with

comprehensive experience leading the development, implementation, and

support of fully integrated marketing campaigns that bolster market

awareness, build brand equity, and drive new business. Exceed performance

goals by conducting in-depth marketing research, defining target audiences,

and delivering value propositions to prompt action and change behavior.

Motivational team leader who garners engagement and performance from

internal and external stakeholders. Core skills include:

Strategic/Marketing Planning Public/Analyst Relations

Campaign/Performance Analysis Positioning Statements/Value

Propositions

Multi-Channel Management/Measurement MS Office/Lexis-Nexis/Aprimo CRM/Siebel

PRofessional experience

GXS, Gaithersburg, MD 2008 - 6/2010

Director Industry Marketing, Financial Services

Responsible for strategic direction of financial services related

technology solutions, products, and services. Charged with developing,

implementing, and supporting financial services expansion through the use

of Web 2.0 technologies, interactive events, and multi-channel marketing

tactics. Responsible for working globally and across disciplines to

collaborate and deliver communication programs that are relevant and

inspiring to geographically-diverse target markets, as well as train and

inspire internal teams including sales, product management, and corporate

communications.

. Successfully drove product launches, branding and direct marketing

tactics across full-range of industry targets to accelerate time to

revenue for industry segment.

. Evangelized vertical industry marketplace via customer meetings,

analysts' briefings and global tradeshow presentations, and development

of key thought leadership materials including white papers and industry

related articles to build brand awareness and drive revenue growth.

. Executed tactical roadmaps/plans, materials, presentations, etc., for

financial services vertical market products, services, and solutions in

order to achieve the target specific revenue and profit targets.

. Led industry partner initiatives with SWIFT, CGI and TDI Consulting to

extend product capabilities, grow corporate brand, extend industry depth

and increase sales pipeline.

Sterling Commerce, Dublin, OH 2005 - 2008

Manager, Marketing Programs

Developed, implemented, and supported market expansion strategies and a

fully integrated $2.9M direct marketing campaign for three (3) solutions

generating $125M annually. Held additional accountability for overseeing

vertical advertising for the financial services market, providing

direction, and recommendations for the allocation of a $2M budget.

Conducted detailed analysis of marketing activities to identify

opportunities to improve performance, strengthen results, and prompt action

from target market of financial services IT professionals. Managed numerous

marketing channels including direct mail, e-mail, interactive e-media,

print, and events, and established and cultivated third party credibility

through leadership of public and analyst relations. Collaborated with a

cross-functional team spanning product and industry marketing, product

management, and corporate communications.

. Held accountability for a $2.9M go-to-market budget involving deployment

and managing a million-dollar-plus campaign, monitoring key performance

indicators, and expanding a $125M multi-solution revenue stream.

. Exceeded campaign projections by 10% in part through development of the

Global Advantage Resource Center providing instant access and a client

support network for financial services and government solutions.

. Played a pivotal role in establishing vertical proposition messaging,

creating launch strategies, building third party credibility, and

developing a solid network of external resources to reinforce product

messages.

. Developed interactive media strategies to support, drive and deliver

critical first-level value propositions to target market including Web

2.0 initiatives such as RSS feeds, content syndication, podcasts and

flash.

. Define and communicate global marketing strategies that align with

business strategies

Lexis Nexis, Miamisburg, OH 2004 - 2005

Marketing Manager

Conceptualized, developed, and implemented marketing plans, product launch

strategies, and forecasts for a premier market segment consisting of the

top 100 U.S. law firms. Expanded usage in a market characterized by two

competitors by increasing title awareness and refining key target audience.

Ensured product success, revenue growth, and profitability through

development of detailed program plans, business cases, and cost benefit

analyses. Oversaw collateral development and distribution, promotions,

positioning, and pricing for premier market and cross-segment product

programs. Reviewed, analyzed, and reported on key campaign and product

performance metrics.

. Increased title awareness by 10% through development and execution of an

integrated online and print catalog program; success stemmed from

extensive research and identification of a critical change in the target

buyer.

. Bolstered product usage throughout diverse segments, driving increases of

15% for Loyalty firms, 7% for Intellectual Property, and achieving a

major gain of 5% in the Litigation market.

. Received the "Bronze Quill Award" from the Dayton Marketing Association,

for the design and execution of a highly successful online campaign,

resulting in a 25% response rate and significant gains in title awareness

and usage.

. Assumed additional responsibility for managing cross-segment product

programs, focusing business development and promotional efforts towards

Intellectual Property, Litigation, and Tax law areas.

. Enhanced internal communications and collaboration through development of

a monthly sales newsletter providing a forum for sales and marketing to

recognize and share successes.

Brand Reality Consulting, Westerville, OH 2002 - 2004

Consultant

Launched and grew a consulting firm providing marketing, branding, and

business development support to entrepreneurial enterprises and

organizations seeking to enhance product/service performance. Delivered

support to up to five clients simultaneously, working with key business

leaders to define organizational needs, map marketing strategies, and

execute action plans. Partnered with clients to secure federal GSA

contracts by researching opportunities and developing key business

relationships. Planned and negotiated the purchase of $2M in media

placement annually.

. Launched a weekly television series and published a book for a local

ministry, heightening awareness in the ministry community, and paving the

way for the organization to secure national broadcasting.

. Developed collateral, positioning statements, and promotional strategies

for the State of Maryland, through KDM & Associates, to bolster support

for overseas trade missions.

. Partnered with a Congressman to cultivate fundraising opportunities,

create an at-a-glance profile and detailed biography, and position

candidate as an advocate for small business.

MCI WorldCom, Hilliard, OH 2000 - 2003

Senior Project Manager

Directed a product implementation team in successfully deploying B2B

solutions valued in excess of $10M. Mapped and managed 12 to 18-month

integration and migration projects, providing technical product marketing

for such solutions as Redwood, Cisco, and Hendricks. Collaborated with

sales and technical team members to ensure consistent client

communications. Reported project successes and concerns to senior

management to expedite resolution and maximize client and product

satisfaction.

. Oversaw the largest Virtual Private Network implementation to date for

MCI, working with a multibillion-dollar client to lead migration efforts

while ensuring seamless transition and avoidance of downtime.

. Created a weekly senior management report to enhance internal

communications, put issues into context of overall efforts and project

successes, and ensure clients' needs were addressed in a timely manner.

Professional Affiliations

Current Member - American Marketing Association

Current Member - Direct Marketing Association

Current Member - Association for Financial Professionals

Academic Background

Franklin University, Columbus, OH

M.S. in Marketing & Communication - GPA: 3.9/4.0

The University of Mary Washington, Fredericksburg, VA

B.A. in History; Concentration in Asian Studies[pic]

. Demand Generation Expert Driving Results Using Traditional and Innovative

Marketing Methodologies [pic]

. Proven Track Record Developing Integrated Campaigns that Drive Brand

Awareness and Revenue Gains [pic]

. Successfully Lead Cross-Functional Teams in the Execution of B2B, B2C,

and E-Business Initiatives [pic]

. Skilled in Multimillion-Dollar Budget Management and Growth of $100M+

Revenue Streams [pic]

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