Sales Project Manager

MICHAEL BLANCHETTE ***** West Cave Boulevard( Dripping Springs, TX

78620

Cell - 512-***-**** ( abl8ru@r.postjobfree.com

http://www.linkedin.com/in/michaelblanchette

Marketing - Business Development - Client Services

Accomplished, decisive, and knowledgeable marketing executive with over 25

years experience in multi-industry platforms. Demonstrated ability to

creatively implement and manage complex projects, influence decision

making, and communicate ideas to all levels of management and cross

functional teams. Recognized for building strong brands using integrated

marketing methodologies. Proven success in areas of journalism, marketing,

public relations, advertising, media relations, SEO/SEM, and social media.

Respected as a dynamic team leader and creative solutions provider. Core

Professional competencies include:

( Double-Digit Revenue Generation ( Cross- Functional

Team Leadership

( Budgeting, Planning & Forecasting ( Media Relations &

Agency Management

( Marketing Program Design ( Product Development &

Introduction

SIGNIFICANT PROFESSIONAL ACCOMPLISHMENTS

o Award winning writer, business owner and project manager.

o Created and executed sales and marketing initiatives that grew Southern

Careers Institute student population by 20% in 9 months.

o Directed a team in the development of a sales optimization and marketing

effectiveness strategy for a Nextel Direct Connect that led to savings of

$2 million in marketing operational costs.

PROFESSIONAL EXPERIENCE

SOUTHERN CAREERS INSTITUTE - Austin, TX December 2007 - July 2010

Southern Careers Institute is a private career school with seven locations

across Texas. The school is accredited by the Commission of the Council on

Occupational Education. SCI has also been approved by Texas Workforce

Commission and the Veterans Administration, and makes financial aid

available to qualifying students.

CORPORATE DIRECTOR OF MARKETING

. Responsible for creating and implementing the overall branding strategy

of the company.

. Managed outside vendors including three agencies responsible for

traditional media, SEO/SEM, social media and paid lead aggregators.

. Directly reported to the CEO with evaluation of marketing trends and CPL

cost initiatives with an annual budget of $6 million dollars.

. Coordinated all marketing activities with VP of admissions on daily basis

and managed lead tracking system for admissions department.

MBA ADVERTISING - Austin, TX January 2004 - November 2007

MBA offers fresh perspectives that make branding better. But it's not just

our own perspective that allows us to create effective marketing

strategies. We believe the biggest insights come from our clients'

customers. We call this customer-driven philosophy Intentional Branding.

PRINCIPLE

. Developed and implemented regional campaigns for telecommunications firms

(Sprint, Nextel, and T-Mobile).

. Managed marketing programs to support on going national advertising and

branding in all traditional and social marketing platforms.

RESUME CONTINUED...

MICHAEL BLANCHETTE Page Two

CBS/VIACOM - KEYE CHANNEL 42 TELEVISION - Austin, TX 2003 - 2004

KEYE TV Channel 42 has been proud to serve Central Texas since 1982 and is

the CBS affiliate in Austin, TX. It is owned by Cerberus Capital

Management, L.P. and operates as a part of Four Points Media Group.

ADVERTISING CONSULTANT

. Sold television and internet advertising for CBS.

. Received Sales Consultant of the Quarter Awards as a top performer.

. Developed major accounts including Albertsons, H-E-B, Randall's, Home

Depot, Mercury Insurance, Sprint, Nextel, and T-Mobile delivering $ 2

million in sales within 6 months.

. Presented proposals to senior level executives, Buyers, and advertising

agencies.

TIME WARNER CABLE - Austin, TX 1997 - 2003

Former subsidiary of Time Warner; the second-largest cable company in the

U.S .delivering products and services to more than 14 million customer with

over $17 billion in annual revenue.

CABLE ADVERTISING MANAGER

. Sold cable channel advertising for 50+ channels.

. Developed major accounts including Countrywide Home Mortgage, Sprint,

Nextel, H-E-B, Lowes, Home Depot, Ford, Chevrolet, and Dodge.

. Hired, managed, and motivated Sales Representatives.

. Delivered presentations to senior level executives and Buyers.

. Consistently exceeded expectations and received annual Top Sales Award.

MILITARY SERVICE - UNITED STATES NAVY - Honolulu, HI

Submarine Corps/ USS Benjamin Franklin SSBN

. Honorable Discharge.

EDUCATION AND PROFESSIONAL/COMMUNITY MEMBERSHIPS

Texas A&M - Kingsville, TX

B.A. Marketing - coursework in Marketing, Business and Radio-Television-

Film.

Member, Career College Association (CCA)

Member, Austin Chamber of Commerce - 2000 - Present

Member, Lions Club - Austin - 1990 - Present

Member, Rotary Club - Austin - 1990 - Present

Vice President - Board of Trustees, Dripping Springs Library - 2005 -

Present

Sales training: Tom Hopkins, Zig Ziglar, Tony Robbins, Brian Tracy,

Completed DEI sales training system

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