Stephen William Cohen

**** ******* ****

Florence, South Carolina 29501

Home 843-***-**** Cell 843-***-****

E-Mail: abl8mi@r.postjobfree.com

*Senior Service or Product Sales & Marketing Specialist*

Creating sales opportunities by establishing lasting customer relationships

utilizing "Solution Based" consultive techniques to open new and penetrate

existing accounts.

KNOWLEDGEABLE, INNOVATIVE thinker with over 20 years sales and marketing

experience, eager to make a positive contribution to your company by

growing your sales and bottom line profits. Creating and effectively

mentoring training modules for SERVICES or PRODUCTS.

Revenue Profit and Market Share Growth Highlights Include:

. Designed and Implemented training program for a new "Fresh Cut Steak &

Burger Program" and grew sales from ZERO dollars to $1.75 million

dollars in 12 months @ 16.5% gross profit

. Spearheaded the launch of a new "Fresh Cut Fish" program and grew

sales to over $1.2 million dollars in 15 months.

. Solved some Produce Issues for our largest customer and grew those

sales to over $1 million dollars per year at 14% G.P. and we still

retain that business today.

. Created an "IN STOCK" Supplies & Equipment Catalog that was 150%

funded and increased category sales 34%.

PROFESSIONAL EXPERIENCE:

IFH FOOD SERVICE Florence, S.C. 2007 to 2009

Sales Trainer/ COP Specialist- administered all basic training for new

sales hires and advanced training for existing reps. Charged with the task

of selling and marketing the center of the plate proteins with $58 million

dollars in annual sales budget, which was on plan. Created and implemented

all training associated with COP categories, Produce and Equipment and

Supply program.

. Took new Fresh Cut Steak program to $1.75 million dollars the first

year

. Initiated the stocking of numerous new COP and Produce items and

worked with our "Broker" community to procure deals and special

pricing for our larger customers

. Maintained a 92% retention rate on all new hire sales reps, trained 48

new hire reps and also administered all on-going training for

experienced sales reps. and District Sales Managers.

. Totally revamped the new rep training program and added numerous new

sessions including- Foodservice Math, Restaurant Profitability, A Day

in the Life of a DSR, etc.

. Initiated and authored a new "Business Review" process for our larger

customers and increased sales to them by an average of 12%

. Food Shows- set up Fresh Cut Steak Booth and Produce Booth for

numerous shows

. Conducted "Customer Seminars" on food cost control at food shows

. Certified SERVSAFE Instructor/ Proctor

. Designed and redesigned 40 + customer menus using menu engineering,

food cost modules and Menu Pro program.

PFG FOODSERVICE Richmond, Virginia 2005 to 2007

District Sales Manager Sales Trainer/Brand Specialist-

. Responsible for 8 sales reps in a geographically large market. We led

the company in opening new accounts for 4 months in a row we were12%

ahead of sales budget.

. Sales Trainer/ Brand Manager Position, maintained a 90% retention

rate on all new hires (15 new reps), and maintained a 45% brand sales

penetration rate.

SYSCO FOODSERVICE Harrisonburg, Virginia 1993 to 2005

E/S, Chemical Specialist, Fresh Seafood/Produce Specialist and Value Added

Services Specialist.

. Authored our first "In Stock" Kitchen Supply Catalog and through

increased our sales in this category by 34%. The cost of this catalog

was funded 150%.

. Marketed, installed and trained customers on our in house "RIO"

inventory system.

. Initiated the launch of a Fresh Cut Fish program and took those sales

to over $1.2 million dollars in 15 months

. Worked extensively with our Food and E/S Brokers to secure deals,

special pricing and set up numerous promotions to help increase sales.

Most successful promotion was called "Tools of the Trade" which was an

E/S, Chemical and Disposable program that included samples of all of

these categories once a month for 12 months. Our overall increases

were in E/S 24%, Chemicals 19% and Disposables 22%.

EDUCATION:

. B/S Degree in Biology/Chemistry from Virginia Commonwealth University

. Certified ServSafe Instructor/ Proctor

. Numerous Train the trainer Seminars

. Proficient using - Excel, Power Point, Word, Publisher, Outlook, Menu

Pro and Auto Quotes

RELOCATION:

I am willing to relocate as necessary

Contact this candidate