Director Marketing

QUALIFICATIONS

: : **+ years combined in-house and agency experience.

: : Proven ability to develop, manage and execute creative visual

solutions.

: : Excellent attention to detail, process and organization while

critical of time management.

: : Strong technical and analytical skills with a passion for strategic

thinking.

: : Driven to make decisions and initiate action.

: : Experience in location and studio art direction for fashion and still

life.

: : Dynamic team player, collaborating with copywriters, account and

business development teams to identify potential opportunities and

implement compelling solutions.

: : Understanding of online and offline production.

: : Bilingual - Spanish/English.

: : Well-developed written and verbal skills with the ability to

articulate rationale and creative direction.

HIGHLIGHTS AND ACHIEVEMENTS

Creative Direction

: : Creative vision and design execution secured the wins of key

accounts.

Photo Art Direction

: : Created and managed the implementations of a detailed photo plan and

style guides that included backgrounds, prop selection and lighting.

: : Art directed both fashion and still life.

: : Worked with producers in casting and allocation of models.

Branding

: : Created competitive audits, elaborated brand assessments and

developed position statements.

: : Developed and managed the creative direction and executed the design

of brands.

: : Successfully established consistency in message and enhanced the

image of a particular brand from a local business to a competitive multi-

national brand.

Marketing

: : Planned, scheduled and delivered a cohesive marketing effort

: : Developed and executed integrated advertising campaigns

Leadership

: : Led the creative development and design execution of integrated

branding and advertising campaigns which included magazines, newspaper,

billboards, website, email blast, internal marketing and brochures

: : Led a team of art directors, photo art directors, designers, stylists

and hair and makeup artist in the creative development, execution and

quality standards for Quixtar (Amway) one of the largest multi-level

marketing companies in the nation.

Management

: : Managed department resources, coordinated and negotiated with vendors

and different media channels on advertising opportunities

: : Effectively managed projects and time deadlines

Bottom line

: : Net sales of Coressence increased 2.2 times since the implementation

of the new brand position and advertising campaigns versus the prior 12

months average.

: : Established critical working relationships with partners in the

industry and media outlets.

PROFESSIONAL EXPERIENCE

Creative Director / Senior Designer RALEIGH, NC

YaguiDesign Mar 2009-Present

Creative Director / Senior Designer / Copywriter FAYETTEVILLE, NC

Coressence Laser & Skin Center [ CMG ] Jul 2007 - Nov 2008

Senior Art Director / Senior Designer CHICAGO, IL

Ambrosi-Schawk (NYSE: SGK) Mar 2004-Jun 2007

Senior Art Director / Senior Designer CHICAGO, IL

Gaston Advertising May 2003 -Feb 2004

Senior Designer CHICAGO, IL

DHI Sep 2000-Sep 2002

Art Director MIAMI, FL

Avanti St. Ives Aug 1995-Aug 2000

EDUCATION

Certificate In Integrated Marketing Communications CHICAGO, IL

The University of Chicago - Graham School of General Studies

Bachelor Of Fine Arts In Graphic Design SARASOTA, FL

Ringling School of Art & Design

SKILLS

Programs: Complete Adobe CS suite: Illustrator, Photoshop, InDesign

and Acrobat, QuarkXpress, Microsoft Word, Excel, Powerpoint and Keynotes

For samples please visit www.yaguidesign.com

[pic]

[pic]

Contact this candidate