Manager Sales

Ingrid Marin

******.*****@*******.***

http://linkedin.com/in/ingridmarin

*** ******** **** ( Bridgeport, CT 06606 ( Home 203-***-****

EXECUTIVE SUMMARY

Professional sales account manager with over 8 years experience in Consumer

Packaged Goods and Marketing Service. Possess extensive knowledge in

Account Management, Sales Support, Production, Quality control, Analytical,

and Data Center roles. Proven track record in securing and exceeding

assigned revenue by 5% and improving client satisfaction. Excellent problem-

solving and project management skills, works effectively both in a team

environment or independently. Bilingual in English and Spanish.

EXPERIENCE

Synapse/Time Warner Inc., Stamford, CT

Synapse is the largest multi-publisher marketer of magazine subscription in

the U.S. and the owners of patented multi-publisher subscription model.

Account Manager (Temporary Position) May 2009-

September 2009

. Work closely with Associate Account Director on Phone and Internet

channels.

. Direct contact with clients to communicate information about new and

existing magazine offers

. Take full responsibility of additional accounts

. Work directly with Analytical team to assess magazine offer performance

. Responsible for Project Management such as initiating, coordinating and

managing special assignments

The Nielsen Company, Wilton, CT

TDLinx is an $18 million business unit providing industry-leading customer

location information management and data integration solutions for consumer

packaged goods manufacturers and service providers.

Account Manager July 2000- April 2009

Completed annual key objectives: Secure 100% of all renewals and increase

spec project. Managed and supported assigned clients including Marketing

Services as well as Consumer Packaged Goods. Completed Innovation Project

by working with Data Inquiry department to enhance current process to

provide more accurate responses.

. Exceeded sales targets with direct responsibility of acquiring new

business for existing clients. This included value recognition, contract

negotiation, pricing strategy and proposal development.

. Developed strong client relationships by identifying company-specific

value propositions, expanding client utilization and enabling increased

revenue commitment through long-term contracts.

. Closed cumulative contracts in the amount of $2 mil across 30 different

companies.

. Secured several clients' annual contract by 41%.

. Proved success in leading business development efforts, expanding

customer base and increasing revenue potential.

. Managed and supported 30 accounts on an annual basis. Developed and

closed new client relationships including Valassis, NCH Marketing,

Sunflower Group, RetailData, Mosaic Sales Solutions, Mosaic InfoForce,

IRI, MasterCard, American Express, American Media, George Weston, Bimbo

Bakeries, Ocean Spray, Dannon, and Allied Domeq.

. Implemented strategic Account Planning Process to ensure client's

objectives were on target.

. Acted as a day to day contact to ensure successful implementation of

TDLinx and Trade Dimensions

. Consulted with clients to ensure organization wide data implementation.

. Interfaced with multiple functions at client organization including Sales

department, Information Technology, Trade Marketing, Category Management,

Market Research and Media Planning.

. Created and implemented training course of best practices for new account

managers. Also developed best practices course for new data inquiry

specialists.

Ingrid Marin 203-***-****

Page 2

Account Coordinator/Business Analyst (Promotion)

1999-2000

Managed and supported assigned clients including Marketing Services as well

as Consumer Packaged Goods. Completed Innovation Project by working with

Data Inquiry department to enhance current process to provide more accurate

responses. Held key database operations and IT positions with

VNU/Nielsen/TDLinx.

. Managed and supported 15 accounts on an annual basis.

. Acted as a day to day contact to ensure successful implementation of

TDLinx.

. Consulted with clients to ensure data implementation.

. Created and implemented training course of best practices for new account

managers.

. Developed best practices course for new data inquiry specialists.

. Analyzed client data as well as TDLinx data for quality assurance

purposes.

. Thorough understanding of hierarchy relationships, analyze syndicated

data such as IR and Nielsen.

. Created custom reports and updated monthly client reports.

The Nielsen Company/Trade Dimensions

Production Associate/Quality Control Analyst (Promotion)

1997-1999

Managed monthly data delivery for 70+ clients. Monitored infrastructure

elements on a regular basis to avoid any delays in processing client files.

. Supported the Trade Dimensions team and external clients on strategic

uses of data and services.

. Researched the Trade Dimensions retail database to link records from

individual client files and reconciled client inquires and/or reported

discrepancies.

. Evaluated and documented technical problems that provided improvements or

solutions.

. Reviewed computer-generated matches to ensure accuracy of information.

. Analyzed data files to provide business solutions to Production Manager

and Account Management.

. Implemented quality control process which reduced monthly data inquiries

submitted by clients.

The Nielsen Company/Trade Dimensions

Circulation Coordinator/Account Receivable Coordinator

1991-1996

Responsible for paid and promotional circulation for Progressive Grocer and

Frozen Food Age Magazine. Also responsible for accounts receivable as well

as customer service.

. Generated new ideas and concepts in operations and services which

increased productivity.

. Responsible for inventory control as well as loss prevention.

. Detailed analyses of General Ledger balances. Closed accounting books on

a monthly basis.

EDUCATION

B.S Communication and Editing Fairfield University

Fairfield, CT

PROFESSIONAL ACCOMPLISMENTS & TRAINING

. Earned "Sam I Am" award two years in a row for securing all renewals.

. Earned "Two Thumbs" award two years in a row for securing all renewals

and increasing personal annual revenue goal by 5%.

. Received highest score within the Sales and Marketing department for The

Nielsen Value Measurement Objective Program (VMO).

. Worked with clients to write Case Studies on how TDLinx provided added

value to their business.

. Worked with client to write best practices article which was featured in

TDLinx Update Newsletter.

. Conducted nine "Lunch and Learn" program within different Nielsen

departments.

. Provided actionable insight and recommendations on an individual basis as

well as different departments.

. Participated in several Nielsen University programs including Objective

Selling, Project Management, and Presentation Skills.

TECHNICAL SKILLS

Attended several programs at New Horizons Computer Learning Center.

Proficient in Microsoft applications including Excel, Windows, Access,

Power Point and Project Management.

Contact this candidate