Christine A. Brubaker

**** ********* **. ******: 419-***-****

Strategic Marketing Professional

Toledo, OH 43623 abl80i@r.postjobfree.com

INTENT AND SUMMARY OF EXPERIENCE

High energy, results-driven, innovative strategic marketing professional with outstanding insight for researching online and offline consumer

behavior and marketing strategies that maximize the use of social media networks. Strong ability to provide visionary solutions that have a

dramatic impact on the longevity and increased efficiency of marketing programs. Social media expert who focuses on content, engagement and

maximizing customer relationships.

Business Development E-Commerce Strategy Direct Marketing

Competitive Market Analysis Project Management Strategic Roadmaps

Solutions Marketing Trade Show Management Social Media Expertise

CAREER HISTORY

Business Marketing Solutions, Toledo, OH

Private marketing business

Owner – July 2009 to Present

Provide traditional and new age (social) marketing to small/medium size businesses and non-profits. Specialize in marketing plans and strategies,

promotional material, press releases, and the social media arena.

• Increase brand awareness organically with our clients through social media mediums such as Facebook, Twitter, and LinkedIn.

• Engage, maintain, and increase followers with topics specific to the client through social media mediums.

• Train individuals in social media from set up to engagement and branding

• Compose plans of recommendations and suggestions for overall company improvement

• Provide traditional marketing services such as press releases, email marketing, direct mail, and brochures.

TNS Global (a subsidiary of WPP), Northwood, OH

A billion dollar global leader in the market research industry

Senior Research Associate – Project Manager, September 2008 to May 2009

Led market research projects while managing the operations team of 7-10 people to ensure projects were on schedule and on budget. Built and

maintained a good rapport with key clients while managing multiple projects in parallel with budgets up to $400,000.

• Recognized nationally by the Senior Vice President for a self-developed sales technique which resulted in a 90% success rate. The

Senior Vice President referred to this approach as the “Brubaker Model.”

• Managed research studies from setup to the final deliverable ensuring timeliness and accuracy by performing audits of data during the

course of the project. Worked with clients including GM, Audi, Delta Airlines, and AAA.

• Communicated with key clients to ensure satisfaction of the deliverables, the study itself, and the service they received.

• Composed surveys, analyzed results, and generated analytical reports based on project results that provided insight to areas such as

branding, awareness, advertising, loyalty, and customer satisfaction.

Style Crest, Inc., Fremont, OH

Privately-held vinyl siding manufacturer and distribution leader of manufactured housing

Marketing Analyst, February 2008 to September 2008

Led internal market research projects using face-to-face, phone interviews, and online surveys to better understand the needs of the vinyl siding

market including product development and product improvement within target regions. Additionally, I identified the need and led the

development to add competitive profiles which were added to the corporate competitive strategy materials to enable as a means to understand the

competitors, their products, and their marketing efforts. Adopted by the executive team and national sales group and used as a company standard.

• Designed and led market research projects using secondary research to provide time sensitive material; utilized online sources as well

as performed primary research to report and present findings to the Vice President of Marketing, Vice President of Sales, and the Vice

President of Operations.

• Led, designed, and maintained competitive profiles to sustain a competitive edge.

• Reported on macro-economic statistics monitoring the likes of housing starts, housing completes, permits, and CDI prices.

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Christine A. Brubaker

3548 Cedardale Ct. Mobile: 419-***-****

Strategic Marketing Professional

Toledo, OH 43623 abl80i@r.postjobfree.com

• Vinyl Siding Institute (VSI) reporter - provided sales data to ensure Style Crest VSI Certification remained active.

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www.linkedin.com/in/cbrubaker

Christine A. Brubaker

3548 Cedardale Ct. Mobile: 419-***-****

Strategic Marketing Professional

Toledo, OH 43623 abl80i@r.postjobfree.com

Sigma Technologies, Perrysburg, OH

Privately-held power and telecommunications engineering consulting firm

Market Management Professional, December 2004 – February 2008

Managed and led business development efforts to increase revenue through various marketing outlets including tradeshows, direct mail, and e-

marketing. Co-developed marketing materials with the President and managed direct mail efforts. Led, designed, and managed the recruitment

efforts to locate qualified personnel. Implemented and maintained the recruitment database as well as the client/prospect database all housed in

ACT! Created and managed client invoices using Quickbooks.

• Recruited qualified individuals to join the Sigma team and implemented, managed, and maintained recruitment and client/prospect

processes and procedures.

• Led market research efforts for business development purposes to increase revenue.

• Local trade show advocate to promote services and networked to retain, build relationships and gain business.

• Co-developed marketing materials with the President. Managed the logistics of marketing materials used in promotions and sales of

services.

Detroit Edison, Monroe, MI (Bartech Group)

Second largest electric energy company in Michigan

Business Technician, September 2001 – May 2004

Audited invoices for billing accuracy and maintained the accounting database which tracked disbursements. Produced expense schedules to

ensure the projects were on budget. Charged with solving/resolving billing issues.

• Audited Contract Compliance Alliance Members invoices to ensure billing accuracy and prepared invoices for timely payment.

• Maintained accounting database used in the tracking of client payments in Excel.

• Tracked contractual services, material invoices and labor expenses.

• Executed high volume of data to various expense schedules used in cost tracking to ensure the project stayed on budget.

Providata Automotive, Ann Arbor, MI

Market Research firm exclusive to the automotive industry

Senior Market Analyst, August 1999 - September 2001

Executed research and analysis while leading a team of two (2) market analysts on various in-depth research projects. T radeshow advocate

promoting services and networked to retain, build relationships, and gain business. Led the logistics of marketing publications to reach target

demographic market.

• Executed market research for studies and managed and led the composition and distribution of press releases.

• Coordinated all marketing publications used in advertising, promotions and sales of services.

• Generated new sales using various methods including email, trade shows (local and international), fax, advertisements, and direct mail.

• Developed and maintained client/prospect databases in Excel.

American Anhui Development/Corcoran Piping Systems, Monroe, MI

Privately held minority owned supply chain firm

Supply Chain Coordinator, July 1998 - August 1999

Identified the need and led the development of company wide marketing efforts including advertisements and promotional materials. Managed

the logistics of materials entering the US and guaranteeing Custom Officials and Brokers received the necessary documents to ensure an

effortless transition.

• Led, designed and coordinated the logistics of promotional materials used in advertising, sales and marketing.

• Responsible for the logistics of shipping and receiving of all materials shipped to the US from overseas and communicated with

Custom Officials and Custom Brokers for ease of transition of materials.

• Performed various administrative duties.

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www.linkedin.com/in/cbrubaker

Christine A. Brubaker

3548 Cedardale Ct. Mobile: 419-***-****

Strategic Marketing Professional

Toledo, OH 43623 abl80i@r.postjobfree.com

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www.linkedin.com/in/cbrubaker

Christine A. Brubaker

3548 Cedardale Ct. Mobile: 419-***-****

Strategic Marketing Professional

Toledo, OH 43623 abl80i@r.postjobfree.com

ACTIVITIES

• Member of EPIC (engaging people, inspiring change) a branch of the Toledo Chamber of Commerce since 2009

• Member of the Bedford Business Association (BBA) since 2009

• 2008-2009 Vice President of Education of Buckeye 121 Toastmasters Club

• Active in the N.E.T.T. (Networking, Economic Development in Toledo by Thosefellas)

• Volunteering

• Avid Runner and Fitness Guru

EDUCATION

Northwood University, Midland, MI

B.B.A., Marketing/Management, Minor: Computer/Math, Language Arts, Social Science

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