Janis Beth Cram

*** ******** *****, ********, ** 18914 215-***-****

abl7ro@r.postjobfree.com

Experience_____________________________________________________________

Professional summary

Marketing professional with 20+ years of hands-on experience launching new

products and services, strategic planning, developing and producing

collateral, consumer promotions, special events, retail merchandising and

advertising to increase sales, particularly with consumer products. Cross-

functional team leadership skills, able to provide solutions and analyze

market trends and respond proactively.

Artech Information Systems

Long Term Temporary Consultant with Verizon FiOS, Mid-Atlantic region,

October 2009 - Present (May 2010 - Present, Acting Account Manager,

October 2009 - April 2009, Account Manager Support)

. Acting Account Manager for sub-100 multi dwelling unit properties in

the Mid-Atlantic region, including in-person visits, events, direct

mail campaigns, organizing and managing door-to-door and door hanging

sales teams.

. Generate and analyze daily sales (NATB) for trends. Provide solutions

to increase NATB and decrease disconnects.

. Coordinate all demonstration and complimentary FiOS accounts at

properties in the Mid-Atlantic region. Coordinate collateral

distribution

. Develop and implement new marketing opportunities for Verizon Enhanced

Communities.

The Disney Store, Inc.

Cast Member, October 1993 - November 2004, November 2004 - November

2005,

November 2006 - May 2008 (under ownership of The Children's Place)

November 2006 008 - December 2009 (under ownership of The Walt Disney

Company).

. Responsible for visual merchandising of onstage area, increasing

sales, exceeding guests' service expectations, decreasing shrink.

Recipient of Teamwork Award.

Lindi Skin

Field Marketing Manager, February 2008 - December 2008

(privately owned, 15 employees, manufacturer of skin care products

targeting cancer patients, available through hospitals, pharmacies,

specialty boutiques)

Created and executed marketing plan for retail partners to increase

their Lindi Skin sales and increasing Lindi Skin's presence in their

stores (17 SKUs). Responsible for brand integrity on all marketing

pieces and packaging and oversaw all outside vendors in support of

sales.

. Developed and executed marketing and merchandising strategy and

budget for retail partners, including special promotions, events

and a successful merchandising test.

. Actively involved in the launch of a limited edition co-branded

product with Alex's Lemonade Stand Foundation including the

development and implementation of a special point-of-purchase

display, packaging and marketing materials.

. Implemented new packaging and label design for new products.

Developed and implemented new gifting strategy.

. Responsible for all marketing communications and updates to sales

team and retail partners.

. In addition to field marketing responsibilities:

. Led cross-functional team in creation and distribution of all

promotions.

. Worked with outside partners to develop trunk show program to

be rolled out to all markets.

Janis Beth Cram ~ Page Two

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Merck Sharp & Dohme Federal Credit Union

Business Development Specialist, June 2007 - February 2008 (member

owned, 87 employees, financial institution - temporary position)

Grew membership of member owned credit union through marketing

efforts, on-site presentations and involvement with local Chamber of

Commerce's Small Business Committee (spearheaded initiative to launch

Executive Training program).

. Reached 50% of new SEG (Select Employer Group) goal for the year

within four months.

. Developed and implemented financial literacy program for kids.

. In addition to business development responsibilities:

. Established marketing/merchandising calendar and

merchandising standards for the branches and trained staff on

guidelines.

Toobeez

Director of Marketing (temporary position), February 2007 - June 2007

(Family owned toy company, 7 employees)

. Revised marketing strategy to brand toy product into other markets.

Developed plans for each market segment.

. Devised online advertising schedule and was responsible for

tracking results and revising Google AdWords on a daily basis.

. Designed direct mail campaign.

. Supervised outside vendor on all communication pieces including

sales sheets and online advertising.

. Trained sales team on selling techniques to align with marketing

messages.

. Created and implemented fax campaign to new markets to increase

sales.

K'NEX Industries, Inc.

Trade Support Manager, July 2005 - November 2006 (privately owned, 79

employees, toy industry, available at Toys R Us, Walmart, Target,

Walgreens and other outlets)

Redesigned and launched new retail display strategy for big box

retailers in support of new product lines (30+ SKUs per season) for

manufacturer of construction toys (LEGO is largest competitor)

targeting boys aged six - 12 and their mothers/gift buyers, led cross-

function team.

. Developed, produced and distributed all retail displays and POP

materials for K'NEX , Kid K'NEX , Brio and Lincoln Logs brands,

delivered on time and under budget.

. Led K'NEX to their first CLR with Target going head-to-head with

LEGO.

. Designed and oversaw implementation of the K'NEX store-in-a-store

in FAO Schwarz in New York City which included developing

planograms, shipping display models (among them a 6' working K'NEX

Ferris Wheel) and the development and installation of a 5' tall FAO

Soldier made of K'NEX.

. Oversaw the production of K'NEX's first ever display program in Wal-

Mart, which included a direct mail piece to store managers and

hired a third party merchandising team resulting in a 13% lift in

sales.

. Rolled out the Kid K'NEX Play Day.

. In addition to trade support responsibilities:

. Re-launched the K'NEX Museum Program to support alternate

methods of bringing K'NEX products to target market.

Janis Cram, ~ Page three

T-Mobile, Inc.

March 1997 - July 2002 (publicly owned, 1,000+ employees, wireless

communications industry, available through company owned store, retail

partners, big box retailers and internet).

. Regional Merchandiser, July 2002 - June 2004 (VoiceStream re-

branded to T-Mobile in September 2002)

. Marketing Communications Manager, November 1998 - July 2002

(Omnipoint Communications rebranded to VoiceStream Wireless

as of June 2000); Marketing Communications Coordinator, March

1997 - November 1998 (Omnipoint Communications)

. Re-branded eight markets from the VoiceStream brand to the T-Mobile

brand coordinated all distributions of collateral, fixtures and

construction schedules.

. Trained both retail and indirect sales teams on all new

merchandising initiatives.

. Worked side-by-side with local and regional managers to increase

sales, maximize guests' in-store experience through marketing and

merchandising initiatives, special events, advertising and

training.

. Reviewed weekly sales and analyzed for trends.

. Took on the additional responsibility of merchandising and training

the Jacksonville, Orlando and Tampa markets.

. Was on the team that created, tested and launched the Retail Grand

Opening program; was a part of the Grand Opening Review Committee

for the Northeast.

. Responsible for scheduling and planning all Added Value events,

making sure all newspaper ads were up-to-date and Yellow Pages

campaigns in all of my markets.

. Interviewed, hired and trained new merchandiser for Atlanta market.

Omnipoint Communications, Inc./Voicestream Wireless, Mid-Atlantic

Region (Eastern Pennsylvania, New Jersey, Delaware, Upstate New York)

Successfully launched the first 100% digital wireless service in four major

markets, (11+ million POPs and $65 million in revenue) achieving 35% total

brand awareness without utilizing conventional media.

2. Created, developed and distributed sales support materials for 1,000+

points of distribution resulting in 142% of net sales vs. budget while

maintaining expenses 20% under budget by the second full year of

commercial operation.

3. Responsible for all in-store merchandising efforts for company owned

stores (10% of all sales).

4. Trained and supervised college interns

5. Tracked, analyzed and reported competitors' advertising/marketing

efforts.

6. Nominated for the Omnipoint S.H.A.R.E. Award (corporate award for

leadership and teamwork) and recipient of several Parrot Awards

(regional award for teamwork)

APOGEE

Marketing Services Manager, February 1995 - March 1997 (publicly

owned, 184 employees, mental healthcare industry)

Visiting Nurse Association

Public Relations Manager, September 1989 - January 1994 (publicly

owned, 38 employees, healthcare industry)

Janis Beth Cram ~ Page Four

Arthritis Foundation

Public Relations Assistant (temporary position), January 1989 - August

1989 (publicly owned, 1,000+ employees, healthcare industry)

Education___________________________________________________________________

_

Rider College, Bachelor of Arts Degree, Communications, 1984 - 1988

. Summer 1987 - Internship, Hahnemann University Hospital, Philadelphia,

PA.

. Developed public relations campaign to increase attendance at varsity

soccer games.

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