Brad Wallace
W**** Snowy Owl Lane
Ixonia, WI ***36
Phone: 920-***-**** Email: **************@*****.*** Cell:
SUMMARY
Proven sales leader with a sales skill set that can be transferred to any
industry with the most recent success being in the retail industry selling
to the commercial market. Successfully meets sales and management
objectives while taking on increasing responsibilities. Sales hunter that
excels at calling on C-Level executives, prospecting, cold calling and
conducting market research. Creative team player skilled at building and
motivating sales teams to uncover and capitalize on new opportunities.
PROFESSIONAL EXPERIENCE
THE HOME DEPOT 2006 - 2010
District Pro Sales Manager, Home Depot
Provided leadership and produced year over year growth of the Pro business
for ten stores within the district by driving sales growth into the stores
from managed and national accounts relationships. Achieved growth in the
district by analyzing the market place, identifying new opportunities and
formulating action plans to capture the business.
. Produced 3.5% growth in the contractor segment totaling $35.2 million in
the most recent fiscal year by driving customer interaction at store
level and leveraging corporate programs for target customers.
. Generated $500,000 worth of growth in managed accounts through superior
customer service, relationship building, job site visits and utilization
of vendor partnerships.
. Drove corporate credit directive at store level and achieved 147% of goal
by focusing all team members through district competition.
. Coached and mentored the District, Store, and Contractor Services desk
leadership teams to identify customer needs resulting in twenty basis
points improvement voice of the customer rating.
. Successfully participated in the development and promotion of five
contractor service desk associates yielding a more customer focused team
ensuring district success.
. Monitored all Key Performance Indicators (KPI) for the business to
determine market trends and stay ahead of the competition in product
offering and price.
. Improved financial performance by collaborating with the District Manager
and Store Mangers through constant evaluation of their customer base and
formulation of action plans to gain market share.
. Utilized internal sources including Contractor Service Desk staff,
internal customer reports and external sources such as permit activity,
lead publications, and trade shows sources to prospect for new business.
. Successfully orchestrated tradeshows that generated 100+ house accounts
for the district and surrounding territory.
. Conducted district wide trainings for staff to keep all team members up-
to-date on the latest corporate programs for target customer and educate
on new products from vendors.
. Completed job site visits to monitor progress and communicate product
requirements to servicing store exceeding customer expectations.
. Leveraged vendor relationships to expedite orders when necessary to bring
customer jobs in on predetermined timelines.
. Developed and implemented quick turnaround programs on cabinets and
windows products essential to targeted restoration businesses.
Brad Wallace Page Two
THE GLIDDEN COMPANY 2001 - 2005
Commercial Sales Representative
Conducted thorough market analysis and produced new business through cold
calling, prospecting, and participating in trade shows. Held weekly
product knowledge trainings for Home Depot associates to educate them on
The Glidden Company's in store value propositions and generate incremental
sales.
. 2004 led the Midwest district with 18% growth in territory by developing
30 new house accounts.
. Won company wide seven-week contest by increasing comp sales prior year
by ten percent exceeding company goal of four percent.
. Successfully completed two new Home Depot store openings in territory.
. Won district wide contest in 2003 for largest increase in sales for month
of June with 37% increase over prior in primary brand.
. In 2002 became a Winner's Circle Award Winner by controlling expenses and
recording at least 25% growth over year.
. Produced 26% increase in sales across brand lines and a 44% increase in
sales my primary brand which led the Midwest through the development of
multiple large property management accounts.
TRUGREEN CHEMLAWN 1996 - 2001
Assistant Marketing Manager
Sold lawn and landscape services to the residential market through follow
up on leads produced from telemarketing staff as well as up selling current
customers additional services.
. Generated new business through lead follow up via the phone and face to
face customer interaction for tree trimming services or seeding services.
. Management of special projects including leading telemarketing call
centers, and developing a training program for selling of tree trimming
service.
. Led cancel / retain project which lowered branch wide cancellation rate
by 3% adding $240K to the bottom line.
. Headed door hanger marketing promotion which brought in $25K of revenue.
. Member of $250K club last two years running by successfully completing
all calling campaigns.
. All facets general / operations management including interviewing
candidates, hiring employees, and preparing new hire paperwork.
. Spearheaded marketing unit competitions to drive sales.
EDUCATION
BA, Marketing, University of Wisconsin, Whitewater, WI