Sales Quality Control
Resume:
J oseph Friedling
POB **** Paso Robles, CA *****
*** ****** *** *** **** Robles, CA 93446
1-201-***-**** cell
***@*********.***
EQUIPMENT SALES – EQUIPMENT FINANCING – BUSINESS DEVELOPMENT
SALES MANAGEMENT –PROGRAM MANAGEMENT
OBJECTIVE
Utilize my ability to cold call, propose through feature, advantage, benefit, close, document, deliver,
support and follow for customer retention – bringing a superior product or service to market for business
desiring to grow revenue, market share and profitability.
EXPERIENCE
President – Owner Equipment 2002 PRESENT
Finance Brokerage
PEC USA, Inc. Equipment Financing – Paso Robles, CA
Started business from scratch, grew revenue and profits for seven straight years
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Concentrated in printing/graphics and construction verticals
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Developed vendor/mfg, direct and funding source referral streams
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Successfully funded with over 36 different sources
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Developed a compromised credit funding network to grow vendor base
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True lessor / lender with own documentation to discount transactions
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Designed and implemented integrated website / CRM / on line quotation system
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System enables remote sales staff with VOIP and on line CRM
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Solicited, negotiated, closed and implemented multiple program agreements
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Originated, priced, structured, packaged and places transactions from $15,000 to $750,000
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Hundreds of transactions each with “hands on experience”
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Built and managed a recourse portfolio
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Assisted funding sources with asset recovery, liquidation, re marketing, auctions, re leasing
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Business Development Senior Manager November 2009 July 2010
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Direct Capital Corp – Portsmouth, NH
Reported directly to VP Business Development
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Solicited national accounts and captives for leasing programs
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Broad spectrum of verticals including technology, construction, food service
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Successfully integrated programs into Direct Capital’s program parameters
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Account Executive – Graphics 1999 2002
Group
Citicapital fka Copelco Capital – Mahwah, NJ
Exceeded annual sales quota of $22 MM – Presidents Club 2000, 2001
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Managed and grew vendor base through vendor training, trade shows direct lessee support
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Structured manufacturer programs for graphics and sign industries
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Worked closely with account teams implementing quality control
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Business Development – Dealer 1989 1998
Marketing Representative
Carleton Stuart Corp. – Carrier Corp. – Long Island City, NY
Represented three different brands of HVAC equipment Carrier, Bryant, Day & Nite Payne
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Negotiated and sold HVAC at manufacturer, wholesale, and dealer level
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Bronx, Staten Island, Brooklyn, Queens, Westchester and Northern NJ as territories
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Solicited and sold to multiple NY Metro utilities
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Consistently grew markets share and sales revenue
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Trained dealers on consumer financing, extended warranties, sales techniques
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Sold, documented, and managed dealer floor plans for HVAC equipment
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EDUCATION
The College Of New Jersey fka 1979 1984
Trenton State College
B.S. Mechanical Engineering Technology – Marketing Minor
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ZBT International Fraternity
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Trenton State College Engineers Club
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MILITARY
United States Marine Corp – United States Marine Corp Reserve 1984 1990
Basic training Parris Island South Carolina
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Marine Corp. Electronics School 29 Palms CA – Teletype Technician
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Marine Corp Reserve Center Bronx NY
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