RONALDO SOARES DA SILVA JR.

* ****** ****** #**

Miami Beach - FL 33139

Cell: 305-***-****

e-mail: abl77x@r.postjobfree.com

For recommendations please check: http://www.linkedin.com/in/ronaldodasilva

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WORK EXPERIENCE

LA COMUNIDAD AD AGENCY, MIAMI, FL

ACCOUNT SUPERVISOR

JAN 2009 - PRESENT

. Manage end to end clients' brands marketing initiatives and

strategies including ideation, execution, launch and metrics

reporting.

. Clients include: REMY MARTIN (US), BEST BUY (USH), CITIBANK (USH),

SONY (Latin America), and CONVERSE (Latin America).

. Work across all media platforms: on-air, online including social

media networks, OOH, magazines, events, product placement, mobile

ads and apps, branded entertainment, catalogues and guerrilla

marketing.

. Lead client contact by liaising with, developing and conducting

strategy presentations for executive management.

. Manage development of strategic and creative communication

supporting key business and brand initiatives: "Things are Getting

Interesting" - REMY MARTIN, 17:38 - REMY MARTIN, SONY Cyber-shot &

HD cameras, Citibank general market (CD and CGT), Polychromes'

Book & Converse.

. Oversee cross-functional teams of developers, designers, and

content editors to successfully execute on clients' strategies.

. Spearheaded, implement and manage la comunidad and clients'

projects presence within social media's most prominent networks:

LinkedIn, Facebook, Twitter and YouTube.

. Vigorously participate in the pursuit of new business, playing a

key role in recently acquired Converse, Crown Imports & Cadbury's

Trident & Stride projects.

. Liaise with internal/external media and digital groups to generate

ideas and implement communication initiatives for clients: Remy

Martin's "getinteresting.com, Converse and 3 SONY DI websites.

. Develop financial initiatives for clients and manage monthly fee

structure, A/R and expenses.

. Lead on analytical framework, such as: case studies, competitive

analysis, valuation analysis and ROI analysis.

PLUM TV, MIAMI, FL

SENIOR SALES ASSOCIATE

NOV 2008 - JAN 2009

. Overall responsibility included meeting TV and web sales targets

worth over U$1 million dollars.

. Planed, developed and executed multiplatform sales strategies,

multi-market opportunities and strategic alliances, including but

not limited to TV, Events and Web.

. Developed accounts as well as coached, motivated, and developed a

dedicated team of 2 junior sales professionals.

. Wrote proposals, RFPs and presentations.

. Provided weekly, monthly and quarterly status reports.

. Ensured coordination of client accounting with Plum accounting

dept. and ad trafficking.

. Managed ongoing accounts and developed relationships with existing

clients to ensure highest quality client services experience.

. Expanded advertiser base to new client categories: Spirits,

Entertainment, Events and Interior Design.

. Acted as a first rate ambassador of Plum TV at meetings, events and

throughout the community.

MTV NETWORKS LATIN AMERICA, MIAMI, FL

SR. ACCOUNT MANAGER / INTERNATIONAL SALES & MKT PARTNERSHIPS

JAN 2003 - SEP 2008

. Total sales portfolio management worth over $4.5 million dollars

with a 15% sales increase year on year - on-air, digital and on-the-

ground platforms. An increase of approximately 60% from 2003 sales

performance level.

. Multi-sales and marketing partnerships responsibilities for 3

different channels and their respective digital platforms and on-

the-ground activities - MTV, Vh1, Nickelodeon, mtvla.com, Vh1la.com

and mundonick.com.

. Involved in the planning, cross-selling and execution of consumer

promotions, marketing partnerships and brand usage for leading

advertisers involving on-air, digital sales and marketing (web 2.0

& social network), on-the-ground, brand entertainment, mobile

components and consumer products. A 360 degrees multimedia sales &

marketing initiative.

. Provided easy means for global, pan-regional and local marketers to

reach diverse audiences via creative, integrated marketing

solutions that had the flexibility to be implemented locally.

Worked with a range of existing clients and advertising agencies

(Latam & US Hispanic) - VISA, Columbia Tri-Star, Nokia, HP,

Nintendo, Coca-Cola, NIKE, MATTEL, Samsung, EPSON, Movie Studios,

McDonald's, McCann Erickson, GroupM, Weiden & Kennedy, Y&R, Media

Planning, Alma DDB, Republica, BBDO, Ogilvy, Publicis and more) -

and strived to increase their investment at least 10% year-on-year

as the accounts continued to succeed under my management.

. Assisted Nokia Latin America spread the concept of Nokia Trends, an

electronic music and art event, to the MTV viewers through the

creation of customized pre- event capsules, a contest and post-

event capsules. Worked with Nokia on a product placement initiative

called "Friends Reunited" on Vh1 where 25-49 viewers were

reconnected to high school friends by fully integrating Nokia

phones/features on all episodes and online microsite.

. Initiated and worked for 2 consecutive years on a Mattel /

Nickelodeon integrated partnership extended beyond traditional

seasonal advertising by connecting the audience through a unique

Nickelodeon produced content - novellas, contest and a micro-site.

. Main MTV Latin America point of contact for HP's Global Initiative

"Design Your Own Computer Cover". HP's Global Youth campaign with

the intent to energize and engage the youth audience with the once

in a lifetime opportunity to design a limited edition HP notebook.

Worked on concept, sales and integration of HP computers on a

custom program called "Meet or Delete" where participants picked

their dates by searching their computer content.

. Brought in new business revenues in conjunction with Trade

Marketing dept. exceeding the 1 MM dollar range (combined) by

creating strategic advertising initiatives and "out-of-the-box"

marketing promotions. Clients included: MasterCard, GM, Procter &

Gamble Fragrances, PEPSI, GIVENCHY Parfums and UIP.

. Managed and oversaw a multitude of projects on a multi-country

basis (multi-cultural teams) throughout Latin America from the

headquarters in Miami. These projects required complex coordination

with various internal teams and departments with the intention of

assisting marketers successfully achieve their Co's strategies.

. Main point of contact in an innovative product placement campaign

with General Motors for the Chevrolet brand through the creation of

the "Rally MTV" series. Chevrolet cars and brand were seamlessly

integrated into an MTV driven content series on-air, on-line and on-

the-ground.

. Worked on a Nickelodeon project where mothers would send in pics of

their kids to an HP branded microsite which in turn could be picked

as a star in a cartoon like show called "PIC ME".

. Successfully marketed and sold innovative media components (i.e.

microsites, database, banners, buttons, skyscrapers, pop-up

banners, mobile platforms, content generation, product placement

and other elements) on all 3 channels and their respective websites

accounting to about U$800k in package revenue. It included clients

as: GM, P&G, Nokia, Movie Studios, Electronics, Financial Services

and others.

. Worked with P&G fragrances in creating themed online marketing

partnerships to promote and increase sales of their line of youth

targeted fragrances which were executed mainly on-line through the

creation of a microsite. Each of these promotions represented an

average of 50% increase in investment per fragrance.

. Supported all the Movie Studios blockbuster' promotions through

digital components contributing to an overall increase in

investments anywhere between 70% to 80% in additional revenues on a

per movie basis.

. Integral part of the Committee that launched MTV's Pro-Social

Initiative "Grita". Assisted other members of the team in raising

over U$800k for the initial strategy in 2003 / 2004 from Levi's.

. Official member of the International Marketing Partnerships

department for the launch of 2 additional MTV Networks cable

channels in Latin America - Vh1 (2004) & Logo (2005).

. Point of contact for Pan regional marketing and advertising clients

interested in the newly created MTV broadband platform - MTV

Revolution.

MTV NETWORKS LATIN AMERICA, MIAMI, FL

ACCOUNT MANAGER / ADVERTISING SALES

JANUARY 2002 - DECEMBER 2003

. Responsible for the development of new business and client services

of traditional business with FORTUNE 500 clients.

. Worked closely with MTV Networks Latin America senior management in

executing strategic marketing partnerships as well as annual

business plan to ensure meeting specific budget and marketing

goals.

. Part of the Ad Sales team responsible for the successful

sponsorship sales of the 1st MTV Video Music Awards Latin America

in 2002. Sold a sponsorship package to Coca-Cola.

. Worked with advertising agencies, direct clients and internal staff

to create strategic advertising and marketing platforms that

assisted advertisers reach media and marketing objectives.

. Oversaw the entire advertisement copy requirements process

(including traffic) necessary for advertisers to secure on-air, on-

the-ground or on-line presence.

MTV NETWORKS LATIN AMERICA, MIAMI, FL

SALES PLANNER / ADVERTISING SALES

SEPTEMBER 1999 - DECEMBER 2001

. Investigated and prospected new business opportunities. Developed

initial sales presentations, media plans and on-air promotions'

proposals.

. Responsibilities included planning, coordination and packaging of

media, sponsorship and promotional proposals for prospects and

existing clients securing advertising budgets for direct manager.

. Worked with all key departments (Marketing, Research, Programming,

On-air Promos, New Business, Legal, etc) to maximize communication

and awareness of all selling tools.

. Managed NIKE & SAMSUNG in an Account Executive capacity growing

total investment on channel by 9% in 2 years.

PROFESSIONAL SKILLS & AFFILIATIONS

. Written and spoken fluency in ENGLISH, SPANISH, PORTUGUESE &

conversational FRENCH.

. Microsoft Office Proficiency, skilled preparation of PowerPoint

presentations, Excel spreadsheets, and Outlook.

. Full command of most important Social Media Networks: MySpace,

Facebook, LinkedIn, YouTube, Foursquare and Orkut.

. Thorough understanding of media research programs such as TGI,

IBOPE, competitive media service TNS, and Google Analytics.

. Member of the International Honor Society in Economics - Omicron

Delta Epsilon

EDUCATION

BACHELOR'S DEGREE IN ECONOMICS

California State University, Los Angeles

REFERENCES AND RECOMMENDATIONS

Available upon request

For recommendations please check out my profile on

Linkedin.com

http://www.linkedin.com/in/ronaldodasilva

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