Marketing Sales

Jenifer Levini

707-***-**** mobile

abl77f@r.postjobfree.com

GOAL

To make a substantial impact in Marketing for a thriving organization

Web Presence, Inc. 96- Present

Head of Marketing

www.webpresenceinc.com

. Plan and execute strategic, multi-channel, integrated marketing

campaigns utilizing partnerships, events, business alliances,

conferences, education & training, social networks (Facebook, Twitter,

MySpace, LinkedIn, Ning), Web 2.0, search engines, video, email, print

and broadcast advertising, public relations, direct and guerilla

marketing, to achieve brand objectives, and develop success metrics to

measure ROI

. Develop and execute against 70 long-term and one-off marketing

projects delivering on time, on strategy, and on budget, developing

new revenue channels, to present content and delivering targeted

messages

. Guide long-term, collaborative, cross-functional relationships

including internal partners: R&D, legal, finance, investors,

marketing, manufacturing and executive departments; and external

partners, vendors and contractors

. Develop long-term business relationships, perform market research and

develop business intelligence data and up-stream recommendations in

support of sales and business development

KEY CLIENTS AND PROJECTS

. Developed and executed survey of doctors and clinicians regarding

screening, diagnosis and recommendation for patient use of mental

health services, to understand barriers, analyze risks and

opportunities, and develop strategies to enable increased usage of

therapies, creation of marketing plan, strategy and tactics specific

to multiple medical groups/communities for Coalition of Mental Health

Organizations

. Planned and executed 5-year awareness campaign: developed objectives,

strategies and tactics for Santa Rosa City Schools, wrote messages,

developed new marketing channels, collateral, negotiated contracts,

maintained marketing budget, handled PR, yearly evaluation of program

impact, goal and objective reassessment. Results include website and

magazine, 10-20 co-branding business sponsorships per year, many new

business partnerships, increased enrollment in programs, decrease in

student attrition, increased funding from board of education & State,

positive press coverage, and passage of 2 bond measures bringing in

millions of dollars from tax payers.

. Planned and executed marketing campaign for Sonoma County Health

Department: Led focus groups to research compelling messages,

understand behavior decisions, and information sources; Created brand

and executed marketing tactics within tight deadlines:, developed

large MySpace community, developed provocative collateral including

music, videos, interactive games, promotional items, and produced high-

profile educational events, extensive PR in broadcast and print media

to increase awareness. Results: reduction in teen motor-vehicle

accident rates compared to previous years; leveraged ongoing

collaboration with insurance companies, DMV, CA Highway Patrol and

numerous non-profit agencies; national press coverage of events; teams

of thought leaders who supported events.

. Positioned and developed messaging for B2B Service Provider Intelenex

- Researched and analyzed customers and competition, and developed

strategic positioning to standout in a crowded market space, revamped

brand, established core messages & value proposition, wrote website

content, coordinated design and engineering. Results include new

brand, website and outbound marcom collateral. Company won Titan Award

from Oracle and has experienced continuous growth.

. Researched & analyzed market trends: customer segmentation, product

value propositions & positioning, competition, channels, market

forces, for musical instrument manufacturer EMG Pickups (OEM and

direct to consumer). Then synthesized results into a matrixed 5-year

plan with 1-year and monthly marketing and sales strategies and

tactics, including division of labor for overlapping cross-functional

teams and external agencies; and based on distributor interviews

suggested product innovations, and new trade show collateral and

tactics. Contributed to brand revamp, development of brand standards.

. Executed targeted global campaign engaging bloggers to write about

experiences with one car model, wrote and coordinated media releases,

and analyst reports for Ford Motor Company which resulted in $1

Billion revenue and positive brand recognition.

Marketing Director, Web Producer

Spider Graphics 95 -

96

. Design and develop websites and databases, using HTML, simultaneously

managing numerous marketing projects with tight deadlines and create

content for Spider Graphics and their 100 clients

PROJECT WORK

Manager Interactive Marketing

Brown & Dutch Public Relations

97 to Present

. Develop B2B and B2C websites being the owner of resource management of

engineering, design, content and IP, managing ongoing website

evolution, viral outreach campaigns, social network campaigns, blogs,

calendars, SEM, SEO, and web-based analytic-reporting tools

EDUCATION

Ph.D.

Cornell University Neurobiology & Behavior, minor Pharmacology

3.9GPA

Master of Science San Francisco State University at Stanford

University 3.7GPA

Bachelor of Arts, Biology University of California Santa Cruz

Graduate with Honors

www.linkedin.com/in/jeniferlevini

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