Stephen R. Spehalski

*** *. ****** ****** ( Marquette, Michigan 49855

m: 906-***-**** ( e: abl6vv@r.postjobfree.com (

http://www.linkedin.com/in/stephenspehalski

Professional Summary

Marketing Leader ( Activator ( Achiever ( Performance-Driver

A strong Marketing professional profiled by Gallup as "a leader who brings

people together ... sets clear direction and breaks through obstacles for

his team ... loves a challenge and has no problem standing up to critics or

opponents ... loves great ideas and enjoys tackling problems from a

different angle ... as much as he loves action, he is a stickler for

quality ... his drive, his intellect, and his charisma will allow him to

create teams that elevate [his company] to new heights of victory ... he

will change the face of this company."

(Full text available upon request)

Over eleven years of orchestrating and Re-engineered the brand architecture of

executing sophisticated global marketing $750 million product portfolio that

strategies designed to build a sustainable improved the dialog with surgeons and

competitive advantage. patients.

Demonstrated international and domestic Architect of change implementing complete

medical device success in Marketing and restructure of the Product Marketing

Product Development for over 22 years. organization that propelled customer focus

A self-assured leader that understands, contributing to a 40% revenue growth over

engages, and builds upon the talents of prior year.

employees and thereby, grows individual, Seasoned veteran of obtaining Voice of the

team, and organizational strengths. Customer through market research refined to

deliver clear, insightful conclusions and

actionable recommendations.

Marketing Experience

Director of Marketing - October 2007 - April Pioneer Surgical Technology, Inc. -

Spine 2010 Marquette, Michigan

Notable Responsibilities: Key Accomplishments:

Lead the Marketing organization through the Directed marketing plan development in 2008

cultural transition from a small to and executed the actions that resulted in

mid-size company focusing on fast-track 36% revenue growth in 2009.

growth for the $110 million spine Restructured the Marketing organization to

portfolio. drive external customer focus.

Built a product management organization Defined launch programs and built the

through talent acquisition and personnel organization and process to support

reassignment. managers that resulted in all products

Created an Integrated Brand Communications launched in 2008 and 2009 having complete

department moved to more unified branding launch packages.

Supervised nine direct reports Improved Brand Communication development

process that increased throughput by 45%

over the previous year with no increase in

personnel.

Senior Product Manager December 2006 - Stryker Orthopaedics - Mahwah, New Jersey

Global Product Manager October 2007

Product Manager July 2003 - December

2006

August 2002 - July

2003

Notable Responsibilities: Key Accomplishments:

Led Marketing activities for the $160 Implemented tactical elements of the

million primary hip stem portfolio (USA). marketing mix to drive 12% revenue growth

Liaised with international Market Managers in 2003 for primary hip stems.

to build a global strategy. Developed branding architecture, product

Built international surgeon panels to naming direction, and migration plan.

develop global implant and instrumentation Launched surgeon-to-surgeon education

platforms. program dealing with high-performance hips

Directed multinational primary market featuring a celebrity patient, Johnny

research activities. Bench.

Product Manager September 1998 - Cardinal Health - McGaw Park, Illinois

August 2002 (Baxter Healthcare and Allegiance

Healthcare)

Notable Responsibilities: Key Accomplishments:

Responsible for the leadership of a Led profitable 6 unit share point growth of

cross-functional Business Team that focused product line in one year.

on the $16 million product line. Branded and developed the Marketing Plan

Interfaced with hospital personnel and for new product that drove over $5 million

collaborated with R&D to ensure development in sales in 18 months.

of products that meet customer needs. Revitalized product line and won major GPO

Developed Market Research and Advertising contracts with minimal net effect on gross

direction profits.

Developed sales training courses focusing Identified new growth opportunities for

on the surgeon. platform products in the cardiovascular

Supervised one direct report. market.

Product Development Experience

Senior Principal October 1997 - August Cardinal Health - McGaw Park, Illinois

Engineer 1998 (Baxter Healthcare and Allegiance

R&D Project Manager January 1995 - Healthcare)

Senior Staff Engineer September 1997

November 1993 -

January 1995

Notable Responsibilities: Key Accomplishments:

Responsible for the control of internal Introduced best-in-class product line

and external resources on new product platform and multiple product line

development activities from idea extensions.

generation (concept) to the marketplace Implemented Value Improvement Projects

for Wound Drainage and Postoperative that reduced costs by over $600,000 and

Autotransfusion products. improved production throughput.

Work closely with manufacturing locations Received "Best Patent Award" for

around the world to drive cost reductions surpassing $5 million in sales.

Named as inventor on four Allegiance

patent applications with three patents

granted.

Director, Research & October 1989 - Luther Medical Products, Inc. - Tustin,

Development November 1993 California

Notable Responsibilities: Key Accomplishments:

Set R&D Department goals, objectives, and Laid product foundation that attracted

direction in an entrepreneurial subsequent acquisition by BD (Becton,

environment. Dickinson and Company).

Directed new product development strategy Branded and developed the ONECATH

Peripherally Inserted Central Catheter.

Ensured placement of all factors for Oversaw the release of three new

successful and timely completion of R&D Peripherally Inserted Central Catheter

projects. products in 1993.

Reported directly to the CEO on all new Successfully developed and implemented an

product development matters. automated production method for a

Managed for four direct reports. difficult to fabricate device made of

hydrophilic polyurethane.

Product Safety Engineer March 1987 - Bear Medical Systems, Inc. - Riverside,

September 1989 California

Notable Responsibilities: Key Accomplishments:

Responsible for mechanical (pneumatic) and Saved the company over $100,000 by

electrical design safety of new uncovering a conflict between an

respiratory products, primarily infant and electrical output and a desired pneumatic

adult ventilators. occurrence.

Managed reliability testing and safety Advised the president and executive staff

analyses, and reviewed qualification test on a successful course of action in

procedures and data. response to field complaints regarding

Conducted reviews of protocols and data at safety.

clinical evaluation sites.

Education

Masters of Business Administration with Marketing Emphasis 1995-1997

Keller Graduate School of Management - Lincolnshire, Illinois

Bachelors of Science Degree in Applied Science (Bioengineering: Premedical)

1981-1986

Bachelors of Science Degree in Biochemistry and Cell Biology 1981-1986

University of California, San Diego - La Jolla, California

Patents & Acknowledgments

. United States Patent 7,658,735 granted 9 February 2010: Steerable Wound

Drain Device.

. Great Associate Program, Gallup Organization, March 2007

. Stryker Orthopaedics 2005 President's Special Recognition Award. Awarded

March 2006.

o This award is granted to five individuals in Stryker Orthopaedics that

have made significant contribution to the success of the business in the

previous year.

. United States Patent 6,478,789 granted 12 November 2002: Wound Drain with

Portals to Enable Uniform Suction.

. United States Patent 6,099,513 granted 08 August 2000: Wound Drain with

Alternating Perimetrically Arranged Lumens and Ducts.

. United States Patent 5,685,836 granted 11 November 1997: Continuous Curve

Yankauer.

. United States Patent D372,782 granted 13 August 1996: Catheter Field

Trimming Device.

. CaseBook: Medical Device Manufacturing Success Stories. "Catheter

Packaging Takes on a New Look. Increases Functionality for End-users."

Medical Product Manufacturing News, January/February 1996.

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