Manager Marketing
Resume:
Scott Barker
Alpharetta, GA ***22
*******@*************.***
SUMMARY
Focused, creative manager with a proven ability to deliver projects on-time
and under-budget has an extensive history creating effective marketing
solutions. Insightful, supportive supervisor capable of implementing
innovative, cost-effective solutions while motivating and mentoring team
members.
EXPERIENCE
Brand Manager 2007-Present
Maxxis International USA, Suwanee, GA
Responsible for domestic and international branding efforts of Maxxis
International, USA and CST Tires. Played a vital role in establishing a new
brand while maintaining an existing brand and creating tangible
distinctions between the two in common marketplaces. Led the effort to
rekindle a lagging department that now produces better material at a higher
volume with fewer employees and a smaller budget.
Primary duties include:
. Establish and maintain a common voice for two brands across a variety of
product lines
. Negotiate a variety of corporate contracts, including several major
league team sponsorships
. Manage multi-million dollar departmental budget
. Create exciting marketing materials and advertising that speaks to a
broad audience
. Manage on-line presence for brands via multiple Web sites, e-mail
marketing and social media
. Provide logistics and support for three major tradeshows annually
. Oversee design and production of five major catalogs annually
CEO/Creative Director 2002-2007
Barker Designs, Inc., Alpharetta, GA
Responsibilities included recruiting new clients; helping clients identify
marketing and advertising needs; creating project proposals, creative
briefs, comps and deliverables and; managing client relationships. Oversaw
billable hours and expenses and handled all accounting and administrative
duties. Projects included print collateral, Web site design, catalogs and
price books and multimedia presentations for B2B, B2C and non-profit
organizations.
Creative Manager 2000-2002
ForestExpress LLC, Atlanta, GA
Directed corporate identity as it related to all graphical treatments. Led
creative implementation of all ForestExpress materials (both electronic and
print) including creation of Flash demos for both Web and CD distribution.
Oversaw user interface customization within ASP, JSP, MSP and Cold Fusion
code. Key participant in all traditional and electronic marketing programs.
Managed creative budget and overall corporate Web site budget.
Key accomplishments:
. Developed and implemented corporate style guidelines
. Managed user-interface for 6 applications to create a seamless user
experience
. Played integral role in initial branding of ForestExpress
Creative Manager 1999-2000
Peregrine Systems (Harbinger Corp.), Atlanta, GA
Managed a staff of three responsible for designing and implementing user
interfaces of over a dozen e-commerce business solutions, as well as
directing their maintenance. Supplied graphics, html and other media
interfacing with Cold Fusion and Java.
Executive Producer 1998-1999
Emory University, Atlanta, GA
Promoted to Executive Producer position that generated both content and
look-and-feel of the University's first-tier Web site. Acted as
intermediary between developers for individual schools and centers and the
University's upper management. Played crucial role in establishing
electronic guidelines and managing an overall site redesign.
Key accomplishments:
. Played an integral role in the redesign of Emory's Web site
. Implemented three new Web sites within the Emory domain
Associate Editor/Designer 1996-1998
Emory University, Atlanta, GA
Responsibilities included editing all copy for style and grammar, designing
and laying out the weekly university faculty/staff newspaper, as well as
writing various feature stories for both the newspaper and Web site.
Maintained multiple Web sites within the Emory domain for the Office of
University Communications, including a CGI search engine and a daily
news/calendar site.
Senior Editor 1990-1996
Textile World Magazine, Atlanta, GA
Edited all copy for style and grammar; wrote four monthly columns, as well
as feature articles; designed and laid out all editorial pages; proposed
and implemented multimedia projects; managed a Macintosh computer network
that included all peripherals; maintained cost analysis on a per page
basis; tracked all stories from inception through final film; and
recommended hardware and software for office computers.
Key accomplishments:
. Saved the magazine 50% of monthly pre-press production costs by bringing
desktop publishing in-house
. Received numerous awards from the Magazine Assn. of Georgia, including
Best Illustrated Article (trade magazines over $1 million), Best
Department/Column, and several General Excellence awards
EDUCATION
University of Georgia, Athens, GA
Bachelor's Degree
Major: Journalism
Minors: English and Art
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