John David Livingston
**************@*****.***
Product/Brand Management
SUMMARY
Marketing Professional who drives profitable and sustainable growth through
market-focused product development and delivery. Passionate about Product
Development and Marketing that Enhances Customers' Experiences.
Critical Skills
Fortune 500 brand P&L responsibility, brand and product development,
marketing strategy, consumer insights, channel management, project and
functional leadership, billion-dollar brand portfolio management, customer
relationship management, market research and analysis, requirements
development, Social Media, email marketing, account management.
EXPERIENCE
Aflac - Columbus, Georgia 2006 - June 2010
Senior (Brand) Manager, Product Development & Marketing
Created sales opportunities by growing established products and creating
new products from the ground up. Functional responsibility and leadership
over Aflac flagship products as well as development and marketing of first-
time sales offerings. Led a team of six that included Product Managers,
Associate Product Managers and Business Analyst.
. Generated more than $500 million in new annual sales and drove $1
billion+ in recurring revenue stream
. Created, developed and marketed five new products and multiple
revisions to existing brands between 2008 and 2010
. Improved sales channel support for product revisions and launches
through enhanced collaboration and marketing communication including
the use of Social Media and email marketing
AmerisourceBergen - Tampa, Florida 2004 - 2006
Product Manager, PharMerica
Developed and launched PharMerica's first customer-facing hand-held
product, MedMate, for prescription management in long-term care facilities
- led total effort from concept to implementation, including national
customer training program at local level to ensure success.
. Generated over $20 million from new and existing accounts using
MedMate
. Reduced order errors and cut turnaround times for filling
prescriptions
. Increased customer loyalty through enhanced services and performance;
reduced defection rate
Agilent Technologies - Santa Rosa, California 2000 - 2003
Product Marketing Manager
Pricing, promotion, product launches and market research for portfolio of
300 high-tech products marketed within industries including
telecommunications, aerospace and healthcare. P&L accountability for $40 -
$60 million in annual revenue.
Led the global implementation of Oracle systems, for $500 million CTU
division, to consolidate disparate databases and streamline systems from
parts manufacturing to customer-facing interfaces. At the time, this was
largest Oracle deployment by any organization.
Cintas Corporation - Decatur, Georgia 1998 - 2000
Service Manager
Recruited, directed and trained sales/management staff (12 individuals) for
the U.S. leader in industrial uniforms. Reduced turnover rate and increase
sales through account management for organizations including Wrigley's,
Roper Industries and Budweiser distributors. Awarded Top 10 Manager
recognition in Southeastern Region. Achieved GM Certification.
Southwire Company - Georgia, California and Arkansas
1992 - 1996
Various responsibilities from internal sales and account management to
technical and quality management for the largest U.S.-based private
manufacturer of wire and cable. Included quality control over $40 million
manufacturing operation and contract management for accounts in 12 western
U.S. operations and four Canadian provinces.
EDUCATION
Georgia Institute of Technology - Atlanta, Georgia
Masters of Business Administration, concentration in Marketing - 1998
University of Florida; Gainesville, Florida
Bachelor of Science, Materials Engineering - 1992
John David Livingston
**************@*****.***
John David (J.D.) Livingston
**************@*****.***