Marketing Sales
Resume:
MICHELE M. RICK
Middleton, Wisconsin 53562
******@*****.***
www. linked in.com/pub/michele-rick/5/218/63
SUMMARY
Results-oriented Marketing Professional with extensive experience in direct
mail, catalog and online marketing environments across several industries,
including consumer electronics, financial services, collectibles and
antiques, and advertising agencies. Proficient at increasing ROI through
optimization of market spend and attainment of sales objectives.
Marketing Strategy Analysis
Talent Development Negotiation
Cost Reduction Relationship Development
EXPERIENCE
Jolicoeur & Associates Risk Solutions, LLC, Detroit, Michigan 2010 to
Present
Financial services consultancy serving credit unions, insurance companies
and other financial service providers.
Consultant
Develop and implement turnkey programs for assigned prospects and
clients.
CUNA Mutual Group, Madison, Wisconsin 2006 to 2010
Leading provider of financial services and insurance products to credit
unions and credit union members.
Direct Marketing Strategist
Developed and executed overall marketing strategy for the MEMBERS Auto
and Homeowners Insurance Program, including direct mail, online, email
and point-of-purchase advertising. Managed direct mail budget of over
$10 million and annual circulation of 30 million. Accountable for
acquiring planned leads at acceptable cost across all channels within a
+10% variance on a weekly basis.
* Saved $1.3 million in on-going annual expense by collaborating with
Information Technology and mail vendor to develop campaign strategies
and processes to alter mail pattern that ensured continuous operations
and maintained overall response.
* Decreased 2009 marketing costs by $1.8 million, accounting for 90% of
overall departmental goal by strategically employing print production
efficiencies in mail kit creation.
* Significantly improved product line revenue by increasing leads 45%
over plan to help achieve overall corporate revenue plan.
* Rolled out six new winning mail kits, each of which increased
responses by more than 20% over existing control kit.
* Spearheaded major re-launch of website including 36 pages of all new
content and design.
MICHELE M. RICK
Page 2
Crutchfield Corporation, Charlottesville, Virginia 1996 to 2006
National multi-channel retailer of consumer electronics.
Director, Marketing Strategy and Catalog Production 2006
Director, Catalog Marketing and Advertising 2004 to 2005
Director, Customer Acquisition 2000 to 2004
Manager, Marketing Programs 1997 to 2000
Marketing Analyst 1996 to 1997
Led seven person marketing team responsible for all catalog circulation,
advertising and customer acquisition efforts. Optimized spend per sales
dollars generated across multi-channel environment including catalog,
email, search engine marketing (SEM), search engine optimization (SEO),
affiliate marketing, price comparison engines, magazine advertising, and
alternative media. Negotiated print and paper procurement contracts.
* Decreased expenses 21% while growing sales 15% by shifting marketing
spend to online advertising; decreasing catalog circulation 13% and
total page count 25%.
* Decreased cost per new customer (CPNC) by 72%, while increasing new
buyer count by over 29%.
* Negotiated 4% retroactive rebate with key vendor. Rebate totaled over
$30,000.
* Managed company's first Spanish-language marketing efforts into U.S.
Hispanic markets.
Previously held positions in Product Management, Marketing Management and
Advertising Agency Account Management.
EDUCATION
BA in Journalism (Advertising and Public Relations), University of
Wisconsin - Madison
Center for Project Management, Managing Projects to Success
TECHNICAL SKILLS
Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook)
Working knowledge of Structured Query Language (SQL), Microsoft Access and
Lotus Notes
OTHER
Experienced Speaker (ACCM, DMA and NEMOA Conferences)
Published Contributing Author (Catalog Success Magazine)
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