Sales Representative

Location:

Saint Petersburg, FL, 33705

Posted:

July 30, 2010

Contact this candidate

Resume:

Denis Wahls

**** *** ****** ***** ****: 727-***-****

St Petersburg, FL 33705 Cell: 727-***-****

abl61e@r.postjobfree.com

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Outside Sales Professional

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Proven business professional with expertise in sales, account and territory

management and new product distribution. Over 24 years of experience and

high level performance in the challenging Consumer Electronics industry.

Strong leadership skills in both dealer and distribution management.

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Professional Experience

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Sony Electronics Inc. 1987 to Present

Outside Sales Representative for Sony Consumer Sales 2005 to

Present

Managed an account portfolio of $75M (+71% Growth vs Prior Year) with the

following Key Regional Accounts.

o SYX Distributor (Tiger Direct/CompUSA), HSN, QVC, ShopNBC,

The Electronic Express (NATM Dealer) & DEDC (Mobile Distributor)

o Territory Management (Florida, Georgia, South Carolina, Alabama &

Tennessee)

. Regional Accounts that varied in size from $500K to $35M

. Managed pricing, promotions, advertising, training, National

Scan Downs and National Advertising Campaign tie-ins within

the account portfolio

o Assigned to SYX Distributor (Tiger Direct/CompUSA) to oversee the

transition of Tiger Direct/CompUSA from a purely Internet Account

(called on by Sony B2B) to a Sony Consumer Sales Account

. Negotiated the Sony Internet Agreement with Tiger

Direct/CompUSA

. Worked with the Sony National Sales Managers in creating

programs for each product category with Tiger Direct

. TV

. Digital Imagining (Digital Still Cameras & Camcorders)

. Sony Accessories

. Sony Navigation

. Sony eReader

o Managed price negotiations and promotional activities with the 3 TV

Shopping Channels (HSN, QVC & ShopNBC)

o Worked directly with Sony Accessory Marketing Team for the

development of Bluetooth headsets for the AT&T launch of the Apple

iPhone

. Worked with the Sony Accessory Marketing Team, Sony

Manufacturing in Japan (actual plant was in Hong Kong), AT&T

purchasing (Atlanta), AT&T quality control (Seattle), NAC

(Independent testing group in Ft. Lauderdale) and Superior

Communications (CA)

Inside Sales Representative for Sony Consumer Sales 2002 to

2005

Inside Sales Representative on 7 person SE Regional Account Sales Team

consisting of 1 Manager, 5 Outside Reps, 1 Inside Rep.

o Regional Account Territory Management (Maryland, Virginia, North

Carolina, South Carolina, Tennessee, Georgia, Alabama & Florida)

o Managed account programming, price negotiations, order entry, back

order analysis, account reporting and new account analysis for SE

Regional Sales Team

o 2002 Assisted AVS/CIS Channel as Inside Rep (along with existing

Regional Account Inside Rep responsibilities). Filled in this

position for 6 months while we hired a replacement. These would be

very high end Custom home Installations

. AVS/CIS consisted of Audio Video Specialist/Custom Integrated

Sales

Denis Wahls Page 2

Retail Sales Supervisor for Sony Consumer Sales 1996 to

2002

Managed 9 person team of Regional/National trainers and event planners.

o Managed the largest Sony Retail Specialist team in Sony Consumer

Sales

o Managed/Coordinated Key Regional and National Marketing events and

trainings

. Team conducted 35% of Sony's National training regimens

. Circuit City, Best Buy, Sears, Montgomery Ward and Regional

Accounts

o Developed Retail Specialist candidates for future Sony Sales

Positions

o Served on key Retail Specialist committees

. B2B committee

. STARS New Hire Training where I assisted in creating the

outline used for interviewing, training and developing new

hires

Independent Sales Representative for Sony Consumer Sales 1987 to

1996 Independent Regional Sales Representative/North Florida.

o Developed small regional dealers

o Canvassed for new accounts

. Developed Photo Specialty Accounts with new Video 8 products

. Developed Tourist Trade in the Orlando market

. Developed Rooms To Go

. Developed TV & Appliance channel

Outside Sales/ Paradies & Co. (Sony Distributor) 1985 to

1987

North Florida Regional Account Representative for Paradies & Co.

o Responsible for sales and developing new accounts in the territory

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Sales Skills

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Proficient in SAP Systems (Current Sony Business Platform)

APA (APO_GATP)

o Order forecasting & commitments

. Plan out 6 month product horizon with accounts

APB (BW)

o Account sales histories

. This would include sales, budgets, forecast information, back

orders (by categories or model specific)

RPA (Inventory-Sales-Marketing)

o Order entry and order reporting

. This would include PO's, order status, commitment status,

current product availabilities, shipping reports

o Logistics information

. Warehouse information and shipping information including PRO

#'s, carriers, etc

o Product information

. UPC codes, product sizes, dimensions, weights, point of

origin, costs, product descriptions

Proficient in Quest (Current Sony Business repository of sales information)

o Key sales information

. Monthly, quarterly, semi-annual and yearly sales

. Sales Rep specific

. Account specific

. Product category specific

Territory & Account Management

o Price negotiations

. Work directly with Sony National Sales Managers in creating

account specific programs

. Monitor account performance as outlined in account

programming

o Product training

. Arranged and helped conduct account product trainings

o Territory development

Denis Wahls Page 3

Customer Service

o Worked directly with Sony Financial Services on new account

applications and credit lines

o Worked directly with Sony Customer Service Reps on financial

concerns

. Credits, charge backs, returns, scan downs, price protection,

etc

Computer Skills

o Word, Excel & PowerPoint

Telephone Sales

o This was a key element of the Inside Sales position

Canvassing for new product segments

o Sony eReaders

o Sony Navigation

o Bluetooth accessories

Managed Retail Specialists (9 member team)

o Budgets, Hiring/Firing, Trainings, Reporting and Career Development

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Awards

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2008 Home Audio Council Award

Traveled to Japan for International Discussions on Home Audio

Products marketing trends with US dealers

2007 Top Contributor Award

East Regional Team Award for work with AT&T and Superior

Communication for new product development

2007 $4 Billion-All-In TV Contest/ Top Achiever

Top National Achievement Sony Consumer Sales/ TV Marketing Group

measured by sales growth and budget attainment

2005 Top Achievement Award, Sony Consumer Sales Co.

Top Sales Achievement measured by growth & budget attainment for

Inside Sales Reps

2003 Super Sweepstakes 1St Place, Sony Consumer Sales Co.

Top Sales Achievement measured against budget for all sales