PHIL MORETTINI

***** *********** ****

San Diego, CA 92130

Tel:858-***-**** Email: abl5xg@r.postjobfree.com

Fax:858-***-****

SUMMARY OF QUALIFICATIONS:

1. Strong leader with extensive general management (P&L) experience and

skills

2. Functional expertise in marketing, sales and business development

3. Extensive product planning and product management background

4. Successful startup, Fortune 500, turnaround and M&A experience

5. Domain experience in Software, Internet, Wireless, Networking and

Semiconductors

PROFESSIONAL EXPERIENCE:

President - PJM Consulting San Diego, CA 2000 to Present

Management Consulting - Representative Assignments

Startup Medical Software Company, Acting Executive VP

Designed and directed the re-launch of medical office software startup

including restructuring/introduction of new product, pricing, promotion and

distribution strategies within tight capital constraints.

Early Stage, Venture-backed Embedded Software Startup., Acting General

Manager- SDK products

Interim GM for Software Developers Kit (SDK) business area. Bluetooth

products aimed at wireless developers. Developed new marketing plan, sales

tactics, promotions and pricing, introducing SDKs with modest budget.

Fortune 20 Computer Products Manufacturer, New Product Planning

Defined new Internet Appliance products for company's All-in-One printer

division. Developed 3 new product concepts that leveraged existing

technology in emerging market categories.

Re-start Civil Engineering Software Company

Leading new Product, Marketing and Corporate Strategy for Civil Engineering

Design Analysis Software firm.

Boutique Mergers & Acquisitions firm

Buy & Sell-Side M&A for multi-national and also privately held clients in

the Office Equipment industry

Publicly-Traded ERP/Supply Chain Software Rollup

Marketing, Sales and General Management Consulting for acquired companies

of a Publicly-traded Parent

Executive Education Consulting Firm

Certified Instructor for Value-Based Pricing Course for Fortune 50

Computer/Consumer Electronics Manufacturer

Digital Photography Image Editing Software Company

Working with CEO/EVP founders on Corporate Strategy. Company recently

received a strategic investment from a major camera manufacturer. Advising

on revamping marketing/sales/distribution strategy, product development

plan and licensing strategy for new patented interface technology. Also

providing business development services to assist in recruiting partners,

OEMs and worldwide distributors.

Early Stage Security Software Company

Advised on Corporate Strategy and Development for an embryonic Security

Software company. Assisting in overall corporate direction, product

development, marketing strategy and plan. Drove strategy to break into

corporate market from initial consumer market beachhead.

South African Retail Management Software Company

Assignment's main focus was bringing an early stage South African Software

company to the US market. Devised direct and channel entry strategies,

assisted with localization of marketing materials, website and application.

Formulated new pricing and positioning. Also instituted a partnering

program and an online marketing program. Designed and executed SEO and PPC

campaigns. Advised CEO on many other areas of optimizing the operational

performance of an early stage software company.

Internet Lead Generation and Software Company

Acting in a Senior Advisory/Executive Coach role to increase operational

efficiency within a $5M early stage Internet Marketing and Software

Company. Providing assistance in the area of personnel management,

organizational structure, Benefits structure for optimal employee

motivation, new online marketing initiatives to lower cost of customer

acquisition, adding appropriate processes and increasing efficiency in a

high growth environment. Developed strategic plan to productize software

developed originally for internal use, for sale into existing and new

markets. Advising on M&A strategy with regard to gaining liquidity for

shareholders within the next year.

President - PJM Consulting San Diego, CA 2000 to Present (Continued)

Network Management Software Company

Senior advisor and interim marketing management for young enterprise

network management developer. Established online marketing presence,

accelerated press relations program provided strategic advice on product

planning, product marketing, promotions and pricing. Established analytics

program to measure results of promotional activities, enabling feedback and

continuous improvement to marketing efforts.

Mathematics Software Company

Represented small Mathematics Software Company with both consumer and B2B

products, in effort to acquire a complementary software product. Conducted

research, communications with potential seller, due diligence and

negotiation assistance. Also spearhead overall corporate development and

marketing strategy for organic growth including product planning,

International market development, pricing adjustments and new channel

development.

Medical Device IP SaaS Software Company

Acting as a senior advisor to a startup software company being spun out of

a Medical Device Development company. The company is developing a SaaS tool

for evaluation and development of Medical Device IP, along with an eBay-

like clearinghouse to bring together buyers and sellers in the Medical

Device IP market. Providing education and advice on startup, product

planning, marketing strategy, business development and sales/channel

strategy.

Wireless Retail Systems Supplier

Conducted an Audit/Review of the Marketing and Corporated Strategy function

for this $20M, privately-held supplier of vertical wireless communications

systems to Major Retailers. Recommended structural, tactical and strategic

steps to improve company performance going forward. Provided advice to CEO

on a number of strategic management issues. Completed an ad hoc market

research study on a potential new business opportunity for the company.

Researched new international business channel including potential

distribution partners.

Financial Services-Largest Independent US Broker/Dealer

As a member of a team with several other consultants, developed an

extensive Product/Services menu for a new channel for the $2B privately

held financial services firm. Interviewed key stakeholders to understand

business processes and current software-based product offered in existing

channels to create a detailed product offering for new channel organization

to resell existing and new products and outsourced services to other major

financial services institutions, notably Insurance Companies.

Singapore-Based Wellness/Beauty SaaS Software Company

Retained to sell the assets of early stage software company providing

complete management software solution to a variety of markets including

Hair Salons, Nail Salons, Health Clubs, and Spas. Provided advice on

potential price and marketing approach. Developed Confidential Information

Memorandum (CIM) as primary marketing document. Developed list of potential

buyers to contact and negotiate the sale.

VP, Sales & Marketing - Patriot Scientific Corporation San Diego, CA

1997 to 2000

Publicly Traded Communications & Wireless Semiconductor Company. Managed

Sales, Marketing and Corp. Strategy for two divisions including broadband

cards and embedded microprocessors/IP.

> Sold 15 microprocessor design wins in pre-production with minimal

marketing budget

> Focused microprocessor strategy on Java wireless space, positioning

company as first mover

> Established close partnership with Sun Microsystems, leveraging their

Java market position

> Set up a distributor/rep network of 11 companies to target OEMs in

Europe & Asia

> Negotiated a $400K IP licensing deal while in pre-production, with a

Japanese government agency, opening up the local venture electronics

market

> Initially repositioned communications product line for distribution to

Network VARs and ISPs

> Recommended harvesting Comm. Division revenues to focus on

microprocessor business

> Directed a staff of 6 including sales reps, marketing manager and

applications engineers

President & CEO - Adept Computer Solutions San Diego, CA 1995 to 1997

Startup Mapping Software Company. Appointed to "re-start" and reposition

company for growth. Products included packaged consumer software and

developer tools aimed at OEMs.

> Responsible for overall management of the company, including P&L

> Increased company revenue 80% during first 12 months of tenure

> Worked creatively and successfully to grow company with very tight

capital constraints

> Created a new product utilizing existing technology, contributing 40%

of revenue

> Increased number of retail stores from 10 to 1000+ in less than 18

months

> Repositioned company product and marketing strategies to vertical

business markets

> Sold through multiple channels including distributors, retail, VAR and

direct marketing

President - PJM Associates - San Diego, CA 1993 to 1995

Consultant for management, marketing and distribution strategies for high

tech companies. Assignments in product/business planning, business

development, distribution strategy, and M&A.

VP-Division Manager - Horizons Technology, San Diego, California 1990 to

1993

$3M division of a $50M Software and Services Company. Company Officer and

Division Manager with complete general management (P&L) responsibility for

Network/Systems Management Software and Search Engine Software product

lines. Managed a staff of 30+ across all functional areas in a high growth

environment. Network Management software line consisted of a suite of

products marketed to network administrators and included Backup, Security

and Asset Management applications. Search Engine products included packaged

consumer product sold via retail and direct mail and also a Developers Kit

aimed at ISVs, OEMs and corporate developers.

VP-Division Manager - Horizons Technology, San Diego, California 1990 to

1993 (Continued)

> Personally conceived original business and product/marketing plans

> Drove explosive growth from startup with staff of 3 to annual run rate

of $3M+ with profitability and consistently under budget

> Reached profitability with $2.5M invested capital

> Led acquisition of complementary SW company, adding four products and

key engineers

> Lead product won several Editor's Choice awards from key industry

magazines

> Expanded product family to nine products distributed through indirect

and direct channels

> Signed 26 Domestic and International distributors in 15 countries and

over 1000 VARs

> Personally negotiated a 60,000 seat, corporate-wide license with the

Boeing Corporation

> Promoted twice during tenure, from Director Sales/Marketing &

Marketing Division Manager

Market Manager - Spectragraphics, San Diego, California 1988 to 1990

$35M manufacturer and software developer of CAD and communications hardware

and software products for mainframes, workstations and PCs.

Responsibilities included Market Development, Product Management and

Account Management

> OEM Account manager for HP, Silicon Graphics and Apollo, representing

$5M in contracts

> Conceived new product plans for groundbreaking Unix software &

hardware products

> Proposed and spearheaded project to acquire a complementary PC

graphics company. Worked directly with CEO on candidate

identification, due diligence and negotiations

Product Manager - Hewlett-Packard, San Diego, California 1983 to 1988

$450M division of $8B manufacturer. Product Marketing for computer graphics

peripherals for the CAD market. Product definition, pricing, promotion and

distribution strategies for $90M product line

> Wrote strategic product and market introduction plans

> Designed a new indirect distribution strategy with 15% price cut for

an existing product family, resulting in a unit sales increase of over

600% within six months

> Led special project that reduced inventory 50% via forecasting/product

configuration

> Also spent 6 months as a Dealer Sales Development Manager for desktop

color printers, driving revenue of assigned region from last to first

in worldwide growth

Asst. to President - Teledyne Continental Motors, Muskegon, Michigan

1981 to 1982

$60M industrial engine company within an $8B conglomerate. Managed product

development and new engine family launch with $5.2M budget, as well as

special projects for company president.

Product Design Engineer - Ford Motor Company, Dearborn, Michigan 1979 to

1981

$18B division of $90B Company. Designed body & engine components for pickup

trucks & SUVs.

EDUCATION & AFFILIATIONS:

University of Detroit, M.B.A. (1981)

University of Illinois, B.S., General Engineering (1979)

Chairman, San Diego Software Industry Council (SDSIC) C-Level Steering

Committee

Technology Columnist/Blogger, San Diego News Network (SDNN.com)

EMarketing Association, Advanced Email Marketing Course

SoftwareCEO.com, Moderator-Ask the Experts! Marketing & PR forum

Certified Instructor, AIMS Value-base Pricing Course

Certified Expert, Reuters Insight Community of Experts

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