Project Manager Sales

Yevgeny Ginzburg

*** ***** ******, ***. # ***, Denver, CO 80203 ~ 646-***-****

~ abl5vy@r.postjobfree.com

UGO.com, A Hearst company, (New York, NY)

Digital Project Manager

January 2009 - January 2010

Directed full lifecycle of the campaign production process by determining

production scope, schedule, and budget to ensure timely completion

Collaborated with cross functional teams on effective creative

initiatives and technical integration to ensure smooth product and

campaign launch

. Responsible for product and campaign functionality by working with the QA

team on approving creative materials, editing copy and site content

Oversaw a team of designers and worked together with developers and

editorial to create custom client creative, microsites, flash games, web

applications and editorial content

Led creative brainstorming sessions involving the sales and marketing

teams on new product development, campaign strategy, and campaign

improvement

. Performed campaign, creative, and site analysis through 3rd party

tracking in order to gain performance and optimization insight

Supervised development and implementation of key campaign management and

production processes, which led to a more streamlined workflow and team

infrastructure

Vibrant Media, (New York, NY)

Campaign Manager

September 2006 - January 2009

. Oversaw digital advertising campaigns from pre to post launch for Fortune

500 clients such as Ford, GM, and Walmart by managing client

communication and fulfilling deliverables and revenue

. Created and trafficked accurate campaigns in ad delivery system and

implemented any necessary creative changes/optimizations.

. Performed campaign analysis and reporting on various client metrics

through internal and 3rd party ad serving platforms

. Collaborated with tech, product, and marketing teams on the creation of

new products and appropriate integration into existing processes and

systems, including the provision of training

. Strengthened the auto and retail's vertical digital market position

through extensive industry research, strategy design, and campaign

analysis

. Created team operational infrastructure by developing organizational

processes that resulted in 90% delivery of booked revenue for four

consecutive quarters

General Motors Mediaworks/McCann Erickson, (New York, NY)

Client Services Coordinator

January 2004 - September 2005

. Researched, analyzed, and distributed ratings and demographic data to

ensure effective media placement

. Compiled analytical data and reports to leverage management negotiation

Created and implemented training programs on GM's media policies and

strategies for market specialists

. Implemented an electronic method that streamlined the buy checking

process

Optimedia, (New York, NY)

Media Buyer

December 2002 - September 2003

. Negotiated with networks to leverage best spot position for clients

. Assisted in allocating yearly client budgets, and resolved traffic and

financial discrepancy issues

Built media kits, power point presentations, and maintained databases

Education

University of Missouri-Columbia, May 2002

. Bachelor of Arts in Communication

. Bachelor of Arts in Russian and Eastern European Studies

Related Skills

. Proficient in Microsoft Office and Photoshop

. Knowledgeable in DFA and DFP, HTML, and Atlas, Eyewonder and EyeBlaster

ad serving platforms[pic][pic]

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