Deepa Shankar

***** *. ***** *****, **** Villa, IL 60046

Home: 847-***-**** . Cell: 847-***-**** . abl5vt@r.postjobfree.com

Summary Of Qualifications

Program Manager with 4 years of project management and marketing experience

with a premier non-profit organization, Big Brothers Big Sisters of Lake

County.

Marketing Professional with 4 years' experience researching appropriate

media and launching effective advertising campaigns; Hold M.A in

Advertising with minor in Marketing from Michigan State University.

Professional Experience

Big Brothers Big Sisters of Lake County, Gurnee, Illinois August 2006-

present

Program Manager and Corporate Partnership Director

. Doubled recruitment and enrollment of volunteers in Lake County and

optimized program support resulting in positively impacting the growth

of the program

. Developed and maintained highly successful corporate relationships

with key corporate partners such as Abbott, Baxter, Cardinal Health,

CDW, Discover Financial and Meridian Group

. Managed and operated the lunchtime mentoring program with minimal

program expenses making it a fiscally efficient program; launched new

lunchtime programs at multiple middle schools to support at-risk youth

. Actively coordinated and hosted multiple fundraising events for the

organization

. Interfaced effectively with diverse populations including school

principals, teachers, students and volunteers

. Recruited, trained & managed volunteers at various corporations

ranging from administrators to senior management

.

Taylor Speier Advertising Group, Houston, Texas 1996-1998

Media Planner

. Managed media planning for the oil company Conoco, overseeing $1

million budget to launch convenience store and gas station chain

"Breakplace"

. Analyzed & determined effectiveness of various media outlets and

placed targeted advertisements to maximize returns

. Researched and directed branding and promotional efforts and targeted

customers to effectively establish Breakplace name recognition for

store openings

Fogarty, Klein, & Partners, Houston, Texas 1996

Direct Mail Project Coordinator

. Generated mailing lists from existing databases of up to 5,000 names

for artistic store, Deck the Walls, eliminating return mail, personal

requests, and out-of-area addresses to minimize non-effective

advertising and to reduce costs

. Focused on increasing direct-mail clients, re-mailing on regular basis

and taking coupon returns

Alice Echo News, Alice, Texas 1994-1996

Classified Advertising Manager

. Spearheaded and doubled fund raising revenue to $250,000, creating

special newspaper sections resulting in one of the largest increases

in classified sales in Boone Newspaper, Inc.'s history

. Oversaw budgets dictated by parent newspaper and based on previous

sales figures, visiting new businesses and achieving sales quotas on

monthly and annual basis

. Supervised and trained personnel in desktop publishing, and provided

office support, including billing, accounts receivable, and

collections, reducing office expenses by up to 15%

. Organized activities and created newspaper booths to promote public

image at annual county fair, interacting with community and eliciting

public suggestions to improve publication's content

Deepa Shankar

Page 2

Learning Resources Center, Michigan State Univ., MI 1992-1993

Graduate Student Advisor

. Counseled Undergraduate students in developing strong written and

verbal communication skills

. Organized and coordinated student workshops and presentations for the

use of computer based programs

International Students Office, Michigan State Univ., MI 1991-1992

Associate Student Advisor

. Counseled Undergraduate and Graduate students through the

International Students Office

. Helped in processing application forms, sorting, communicating with

students and addressing their concerns

Volunteer Work

Millburn Elementary School, Wadsworth, IL 2004-2006

Volunteer Parent

. Assisted with "Ear-robics," a special need-based program to help

certain first graders be better readers

. Assisted Kindergarten and 3rd grade class teachers with day-to-day

activities or specific tasks

. Volunteered with Junior Achievement by presenting the concept of "The

City" to 3rd grade classroom

North Side Montessori, Columbus, Ohio 2000-2003

Teacher's Aide, Volunteer

. Assisted teacher in classroom by providing individual help with

Montessori equipment in preschool and kindergarten

. Joined group sessions to facilitate discussions, organized special

events, and recruited parent volunteers

Education

M.A., Advertising, Michigan State University, East Lansing, Michigan

1992

M.Com., Master of Commerce and Business Management, University of Madras,

Madras, India 1990

B.Com., Bachelor of Commerce, Ethiraj College, Madras, India 1988

Diploma, French, L' Alliance Fran aise de Madras, Madras, India 1990

HONORS

Advertising Department Scholarship, Michigan State University, East

Lansing, Michigan 1991

Outstanding Cadet of National Cadet Corps, India 1987

Represented India in cross-cultural youth exchange program in Quebec,

Canada as exchange student 1987-1988

Professional Affiliations

Member, Millburn School PTO Current

Member, United States Chess Federation Current

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