Eric S. Scott
Buffalo Grove, IL 60089
abl5em@r.postjobfree.com
SUMMARY
Communications career includes wide-ranging experience working in TV
newsrooms, for the Chicago Tribune, on Fortune 500 corporate
communications' teams and for non-profit agencies. Brings value to the
table derived from creative writing, public communication skills, extensive
media knowledge and MBA. As business unit manager, recruited new employees,
trained staff and conducted performance reviews.
EMPLOYMENT HISTORY
2009-2010 Communications Project Manager. United Airlines
. Wrote stories for daily company email newsletter, distributed to more
than 45,000 employees worldwide.
. Worked with subject matter experts in developing content and reinforcing
key messages to internal audiences.
. Served as internal "consultant" on communications matters to client
groups including Human Resources and a Recognition and Rewards subgroup.
2006 - 2009 Sr. Communications Consultant, Allstate Insurance - Midwest
Region
. Wrote news releases, byline articles, op-ed pieces, executive speeches
and weekly internal Web newsletter supporting Allstate initiatives.
Identified positive media opportunities, strategically distributed
written materials to media organizations and built relationships with key
journalists. Conducted media interviews and planning to support internal
and external communications initiatives.
. Provided media training for insurance agents and regional managers -
focusing on interview and public speaking preparation. Helped generate
more than 1000 external print and broadcast media placements for Allstate
agents and program sponsorships in Midwest Region (IL, MN, WI) in 2009.
Delivered monthly presentations to new insurance agent classes on
Allstate communications and media support. Prepared and distributed
weekly, internal communications email newsletter to support Midwest
regional agencies and managers.
. Served on several Allstate cross-functional teams including: The
Corporate Relations Work Environment Team - Dignity & Respect
subcommittee, Allstate & Leo Burnett 50th Anniversary Team, Integrated
Marketing & Communications (IMC) U.S. Olympic Team Sponsorship Committee,
Allstate Financial Virtual Team, Midwest Regional Employee Advisory
Committee (EAC).
July - December 2008: Selected for Corporate Relations assignment in
Allstate Financial
. Identified opportunities for generating internal and external awareness
of Allstate Financial (AF) products, services and leadership messages.
Coordinated communications strategy with legal, compliance, marketing,
product, and innovation/customer experience teams to distribute and
deliver timely AF messages and materials to targeted audiences.
. Created and edited AF byline articles, press releases, Agency Staff News
submissions, Intranet stories and AF focused communications materials to
support regional communications managers.
. Quickly established strong ties with AF legal, tax and compliance
officers for required review process of communications materials.
Designed communications/media distribution presentation specifically for
legal, tax & compliance reviewers to broaden their understanding of
earned and paid media efforts that support AF.
. Developed communications strategy and tactical communications
distribution plan for Allstate Workplace Division awareness and new
product launch.
. Served as AF representative on Allstate Corporate Relations Business Unit
Support Team. Currently assisting the Corporate Relations "Retirement
PAK" Committee and the combined Corporate Relations/Marketing/Human
Resources cross-functional team overseeing Allstate's Job Service
Television Network (JSTN) partnership.
2004 - 2005: Media Manager, Science News Department, American Medical
Association
. Supervised all internal and external science news communications
. Developed editorial content and media outreach strategies related to AMA
Science News media briefing forums
. Provided guidance for public information officers and support staff in
building media briefing programs, selecting presentation topics and
recruiting expert speakers
. Conducted annual performance reviews, hired new employees and managed
daily business operations
. Responsible for department budget, meeting annual revenue projections and
all program related expenditures
. Initiated new contacts and communications with journalists, public
relations professionals, external corporate relations managers and
medical school public affairs departments
. Delivered multimedia presentations and fulfill public speaking
assignments at AMA sponsored events
. Volunteer renewal recruiter for AMA membership
1998 - 2004: Executive Producer & Manager, Chicago Tribune Electronic News
. Supervised team building of media convergence projects for broadcast and
Internet clients that maximized public distribution of Tribune branded
content.
. Recruited and hired new employees, conducted annual employee performance
reviews and trained employees in the use of proprietary computer systems.
. Coordinated daily operations and multimedia project schedules to meet
client deadlines, editorial quality standards and new broadcast ad
revenue goals.
. Facilitated partnerships and maintained strong communications channels
with internal business units and external media organizations.
. Consulted Tribune Broadcasting HR on procedures for national employee
corrective action training manual
1996 - 1998: Newscast Producer & writer, WFLD-TV, Chicago, IL
. Managed newsgathering personnel responsible for day-to-day production of
TV newscasts.
. Produced, edited and wrote TV newscasts under tight deadline pressure
while meeting high editorial content and journalism standards.
1995 - 1996: Freelance Newscast Producer & writer, WMAQ-TV, Chicago, IL
1993 - 1995: Newscast Producer, CLTV News, Oak Brook, IL
1992 - 1993: Newscast Producer, KTVK-TV, Phoenix, AZ
1991 - 1992: Newscast Producer, WBAY-TV, Green Bay, WI
1990 - 1991: Newscast Producer, WIFR-TV, Rockford, IL
EDUCATION
MBA - June 2004
DePaul University, Chicago, IL
Concentration in Human Resources
MS Communication Management - June 1998
Northwestern University, Evanston, IL
BA Journalism with Political Science minor - December 1989
Northern Illinois University, De Kalb, IL
HONORS
. Selected for participation in the Chicago Tribune's Newspaper Operations
& Performance Program, NOPPS - Completed August 2003
. Selected for participation in the Chicago Tribune's Human Resources
Development Program, HRDP - Completed Autumn 2003
. Named to Marketing Committee for OMNI Youth Services, Buffalo Grove, IL,
2005 - present. Write marketing materials and plan media outreach
strategies
. Guest lecturer for Northwestern University's Medill School of
Journalism's graduate broadcast news program. 1999 - 2001