Sales Manager
Resume:
Kenneth S. Kandall
** ********** **. ( Pittsford, NY 14534 ( 585-***-**** (
abl50b@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Rochester, NY
Director of Marketing / General Manager, Commercial Food Services
Division
Company Profile: Category leader in the manufacturing and
marketing of smallwares for the consumer and commercial food
service marketplace. Direct overall brand and marketing
strategy for category-leading smallwares business. Oversee
operations for Commercial Food Service Division, including all
sales & marketing initiatives, launch planning, pricing, new
product development, brand positioning, strategic planning,
supply chain management and administration. Lead multiple cross-
functional teams. Delivered +20% increase in top-line revenue
growth within first full calendar year.
1. Executed new corporate identity initiative across all
visual platforms, covering both electronic and hardcopy
mediums. Directed all advertising, packaging and PR
agency relations.
2. Successfully lead negotiations for licensing agreements
across multiple international partners.
3. Crafted new sales management system for company-wide
implementation, resulting in +12% gain in profitability.
4. Produced strategic roadmap driving product development,
branding, distribution and operational elements across
the entire organization. Profitability improved 6 pts
yoy across all divisions.
5. Delivered +20% growth in Food Service Division within
first 12 months -- driven by expanded distribution,
fundamental shifts in product mix, new sourcing and
increased emphasis on retail planning coordination.
2006-7/07 THE SENTRY GROUP
Rochester, NY
Director of Large Capacity Safes (Gun Safes)
Company Profile: Industry leader in the manufacturing and
marketing of consumer safety and security containers. Developed
overall business strategy for category-leading $40 MM operating
unit. Total responsibility to manage budget and P&L.
Responsible for all aspects of business activity, including base
business optimization, channel development & growth strategies
and brand visual architecture. Managed cross-functional, 8-
member Core Team to identify strategic issues and develop
execution of plans. Key distribution channels include OPSS,
Mass, DIY and BBSG. Reported directly to ownership team.
6. Constructed new strategic initiative to turnaround
divisional profitability within 2-year time window.
7. Lead new product development team on formal
platform/pipeline of new products, including analyzing
product feasibility, costing, packaging strategy consumer
research and retail pricing. OI to improve +4 pts for
2007.
8. Designed & implemented new account plans to drive 5 pt.
profitability across top accounts, including WAL MART,
LOWE'S and HOME DEPOT. Delivered $2.0MM in incremental
profits.
9. Successfully executed comprehensive cost improvement
program resulting in overall improvement of +2% in
Divisional contribution margin.
1999-2005 GROUPE SEB USA
West Orange, NJ
Director of Marketing, T-FAL Corporation. (2002-2005)
Responsible for the creation, definition and finalization of
all commercial activities. Initiated and executed national
marketing plans, including merchandising strategy &
execution, product development, marketing communications,
construction of 18-month promotional calendar, branding and
in-line assortment strategies. Developed sales training,
advertising, POP and DM activities in support of core
businesses. Oversaw all agency relationships, including
advertising, PR and promotions.
10. Oversaw successful rollout of company's first celebrity-
licensed product line, including setting branding
strategy, coordinating media communications, advertising
(broadcast and print), public relations and channel
development.
11. Implemented SKU rationalization program and inventory
reduction plan resulting in +15% gain in WC.
12. Directed launch of dedicated mini-website to promote CRM
initiatives in support of new product launches.
13. Created direct response infomercial with leading national
retailer driving more than +30% in incremental business.
14. Increased returns on advertising allowances by more than
50% utilizing 30/30 Co-Op Radio vehicle.
15. Successfully lead initiative to double retail shelf
presence at 2005 TARGET Category Line Review (CLR).
16. Supervised Category Captain team at KMART.
. Appointed position on Corporate Management Council guiding
strategic direction for the organization.
Kenneth
Kandall_____________________________________________________________
_______________Page 2
KRUPS NORTH AMERICA, INC. (Acquired by Groupe SEB)
Closter, NJ
Director of Marketing (2000-2002)
Directed all marketing efforts for U.S. operations, including
all promotional planning, product & category management,
forecasting, merchandising, product development, trade
marketing, trade & consumer advertising and strategic planning.
Managed staff of 8. Reported directly to CEO of North America.
Responsible for budgetary administration and management,
including supervising all syndicated data, vender and agency
relations. Direct P&L responsibilities on annual sales volumes
of $125M.
1. Directed product development process for US marketplace,
including extensive relations with sourcing agents in
Asia.
( Oversaw all corporate communications activities, including
national & regional advertising, public relations and new
branding initiatives. Sponsored inaugural KRUPS Media Day
hosting more than 75 national publications.
( Successfully executed joint development agreement with PROCTER
& GAMBLE and BLACK & DECKER for the development of new single-
serve coffee platform, now marketed as Home Caf .
17. Lead initiative to expand distribution by 15% across new
channels such as OPSS, DIY & Specialty Catalog.
18. Directed launch of North American website & implemented new
protocols for e-commerce partnering.
( Achieved or exceeded senior management's sales revenue
objectives during each quarter of tenure.
Brand Manager, Coffee and Espresso Products/Food Preparation &
Fun Cooking (1999-2000)
( Directed product line to Number 1 market share position in all
four product categories - 2000.
2. Promoted to Director within first year of starting date.
1996-1999 SHARP ELECTRONICS CORPORATION OF AMERICA
Mahwah, NJ
Product Marketing Manager, Business Products Group (1997-1999)
Developed and executed national marketing plans for designated
market segments, establishing business and marketing goals and
objectives, product positioning, key strategies, promotional
programs, expense targets and major deliverables. Provided
direction regarding brand advertising and promotional
materials, including print, electronic and direct media.
Responsible for over $400 million in business activity
annually.
( Launched new generation of industry-leading, digital products
accounting for 35% of divisional revenue.
( Directed product line to Number 1 market share position in two
of three product categories - 1997.
19. Created sales training and educational program adopted by
more than 600 national distributors.
Market Research Analyst, Dealer Development Group (1996-1997)
( Promoted into Product Management role within one year of start
date.
Varying positions in marketing and sales with increasing levels of
responsibility:
1996 USA DETERGENTS, INC., (Division of Church & Dwight Co. Inc.)
North Brunswick, NJ
Consultant, Strategic Marketing & Special Projects
1993-1996 JACOBS & ASSOCIATES (Forecasting & Strategic Planning)
Rutherford, NJ
Senior Market Analyst: Boutique Consulting Firm Specializing in
Sales Forecasting and Strategic
Planning Models Designed for Use by Automobile Manufacturers
and Suppliers.
1987-1990 DEXTER CORPORATION, Magnetic Materials Division
Elk Grove Village, IL
Regional Sales Manager / Inside Sales Representative: Distributor
and Full-Line Fabricator of Specialty Industrial Materials,
Including Permanent Magnets and Linear Ferrite Component.
EDUCATIONAL BACKGROUND
1990-1992 University of ROCHESTER
Rochester, NY
William E. Simon Graduate School of Business Administration
( Master of Business Administration (MBA), June 1992 / Dual
Concentration in Marketing and Finance
1983-1987 Northwestern UNIVERSITY
Evanston, IL
( Bachelor of Arts (BA), Economics - June 1987 / (eta Theta
Pi Fraternity President / Internship, US Chamber of Commerce
(1986).
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