Regina J. Wilborn

**** *. *********, *******, ** 60620

773-***-**** abl4j3@r.postjobfree.com

INTEGRATED MARKETING PROFESSIONAL

Proven Expertise in Successfully Developing & Executing Creative

Turnkey Advertising Solutions

Highly creative and resourceful marketing professional with a career

reflecting strong leadership qualifications coupled with a "hands-on" and

team-based learning approach. Develops innovative strategies with the

purpose of boosting new and/or existing partnerships, brand/product

evolution, and/or media endorsement. Focuses on account stewardship and

building solid client relationships.

Project Management (Strategic Planning ( New Business Development (

Contract Negotiations ( Online & Social Media Content Solutions ( Consumer

Packaged Goods, Pharmaceutical, Media & Entertainment & Retail Expertise (

Vendor Relations ( Document/Layout Construction

PROFESSIONAL EXPERIENCE

WEStwood college, Calumet City, Illinois March 2010-Present

Adjunct Instructor- Teaches undergraduate Business and General Education

courses. Prepares

course syllabi, lesson plans, teaching aids, exams and other instructional

materials.

THE WEATHER CHANNEL, Chicago, Illinois April 2008-Present

Integrated Client Solutions Associate- Recruited to serve as the central

point of contact for sales regarding the development of "Big Strategic

Solutions" for clients seeking cross-platform and integrated opportunities

with budgets exceeding $2 million. Scope of position is expansive and

includes:

. Providing exceptional sales/marketing support for six regional sales

offices.

. Developing sales presentation materials.

. Executing all elements of sold campaign sponsorships.

. Conducting departmental trainings on both current and new products.

. Managing cross-functional teams.

. Compiling post-buy reports and digital recaps.

Key Projects & Achievements

. Delivered over $1.5 million in cost savings with the development of a

cross-platform advertiser revenue report used to indentify and

prioritize target accounts.

. Performed the work of 2 full-time equivalents, slashing labor expenses

substantially by expanding personal responsibility to include

copywriting and graphic design duties.

. Managed from planning through completion, a $3.5 million integrated

marketing campaign. Delivered on time and in full.

LITTLE BLACK PEARL ART & DESIGN CENTER, Chicago, Illinois December 2007-

April 2008

Freelance Project Manager (Cottage Grove Restorative Initiative)-

Principle executor of project marketing plans for the design elements

commercial catalog. Managed day-to-day operational aspects of the project's

scope including community organization/property owner interaction and

project profitability. Handled vendor estimates and prepared engagement

letters.

Carol H. Williams Advertising, Chicago, Illinois October 2006-December

2007

Online Media Planner (U.S. Army, General Motors, Kraft-One Company, and

Coca-Cola)- Appointed as the sole online media planner for agency.

Effectively planned, negotiated, and executed all online tactical media

plans.

Key Projects & Achievements

. Presented optimization recommendations that improved the efficiency of

the AA U.S. Army digital campaigns by 30%.

. Championed the planning and executing of the AA digital media launch

for Kraft One, resulting in significant results within three months of

placement.

. Collaborated on numerous new business discussions for online and

initiatives that resulted in over $3 million dollars of additional

revenue.

. Developed online content for U.S. Army AA digital initiative across

several online communities.

. Saved more than $1.2 million in cost savings through aggressive

negotiation of media buys and pricing on a annual $4 million budget.

CarAT, Chicago, Illinois July 2006-October 2006

Assistant Media Buyer (Hyundai, Radio Shack, and Jenny Craig) - Maintained

all media buys. Tracked media expenditures to ensure agency and client

budget compliance. Reconciled media invoices for discrepancies and

identified and created value-added packages.

CarAT, Chicago, Illinois September 2005-June 2006

Traffic Coordinator (Pfizer, Revlon, and Napster) - Organized files and log

listings of commercial production/printing elements. Prepared reports for

the proper billing of advertising and promotional talent. Managed the flow

of projects between Creative, Account Services, and Production.

Education

Roosevelt University, Chicago, Illinois

Master of Science-December 2006

Integrated Marketing Communications

Chicago State University, Chicago, Illinois

Bachelor of Arts/Cum Laude-June 2003

Major: English: Professional and Technical Writing-Creative Writing

Minor: Art History

TECHNICAL SKILLS

Skilled with Windows (95, 98, & XP), MAC OS, MS Office (Word, PowerPoint,

Excel, Access, Outlook), Nielsen, Simmons, Donovan Data Systems, DealMaker,

Solbright, DART/DoubleClick, Omniture, Adobe (Photoshop & InDesign)

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