Manager Sales

KATIE M. POWERS

**** ******** ***** **********, ** 45242 513-***-****

************@*****.***

SUMMARY

. 18 years experience in Merchandising and Marketing for two multi

billion dollar retail companies

. Extensive experience in cross functional collaboration

. 10+ years in successfully managing and developing multiple direct

reports

. Diverse background with proven ability to analyze situations, solve

problems, and execute

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EXPERIENCE

LUXOTTICA RETAIL, Cincinnati, OH January 1999- February 2010

Director of Merchandising - Lenscrafters (2007 - 2010)

. Created and provided direction for merchandising standards and

best practices for 965 Lenscrafters stores with annual volume of

$2.8 billion.

. Created productive visual presentation that increased conversion

and inspired trade up. Resulted in a 5% increase in conversion

. Reorganized merchandising department to strengthen cross

functional working teams and provide consistent information

throughout the organization.

. Managed and developed a team of 7 associates. Successfully

promoted 2 Merchandisers to Merchandise Managers.

. Acted in cooperation with Store Design and Construction to

create standards for fixture placement in all new, relocated,

and remodeled stores in order to reduce facings and create a

consistent store experience.

Brand Manager - Luxottica Group, Milan Italy (2006 - 2007)

. Selected as the first associate from North America to test an

exchange program with the Milan Italy office.

. Re-launched Revo sunglass brand to North America market which

resulted in a 15% sales increase.

. Analyzed market to determine long and short term growth

opportunities

. Managed the overall budget for Revo Sunglass Brand and reported

results

. Directed creative agency in the conceptualization and

implementation of marketing and promotional campaigns.

. Acted in cooperation with Product Development to improve

existing products, identify new product needs and ideas, and

roll in a timely manner.

Sr. Product Manager - Sunglass Hut ( 2005 - 2006)

. Managed assortments for sport category for 1200 Sunglass Hut

stores through out all of North America

. Led all product initiatives for the 150 Outlet locations and 60

Department Store divisions of Sunglass Hut.

. Developed and promoted 2 assistant product managers into

associate product managers.

. Lead development of private label products and branded product

exclusives for Sunglass Hut.

. Work with leadership team, product development, frame brand

managers, and marketing to develop in-store strategies that will

maximize the consumer experience.

. Analyze unit sales, product costs, product mix, price points,

etc. to ensure profit margins are maximized.

Product Manger - Sunglass Hut (2003 - 2005)

. Developed assortments for the Sunglass Hut Outlet locations and

Department Store locations, which resulted in 5% revenue growth

and 15% profit growth.

. Developed and implemented life cycle strategies to ensure

assortments remain fresh and markdown and job out costs were

limited.

Marketing Manager - Sunglass Hut (2002 - 2003)

. Managed corporate initiatives including the launch of the gift

card

. Selected the best tool to effectively measure Customer

Satisfaction in the Sunglass Hut stores throughout North America

. Analyzed competitor situations and generate specific plans to

achieve competitive advantage

Marketing Manager - Lenscrafters (2001-2002)

. Analyzed business for different geographies throughout the US to

determine if the national marketing plan met the needs of the

local market.

. Responsible for managing and developing 2 direct reports.

Associate Marketing Manager - Lenscrafters (1999 - 2001)

. Developed marketing plans for two newly acquired optical chains

in the Northeast market

. Developed and implemented local marketing plans to complement

national marketing plan, for 180 Lenscrafters stores in the

Northeast market.

GAP INC., San Francisco, CA

September 1991 - December 1998

Merchandiser - Baby Gap (1997 - 1998)

. Produced a 12 % increase in retail sales through innovative

product mix and inventory management.

. Managed monthly open-to-buy; provided accurate monthly receipt

flow information; execute to the sales margin and promotional

markdown cadence.

. Provided information to develop key concepts, key items,

promotional strategies and assortments that are commercially

viable and provide exciting store experiences.

. Assessed product trends, historical data and departmental input

in order to manage in-season opportunities or risks.

. Assessed competitive environment; proactively see market

knowledge through exposure to competitive retail outlets.

Assistant Merchandiser - Gap International (1995 - 1997)

. Created specialty merchandise mix consistent with the brand

image in order to increase foreign market share.

Store Manager - Banana Republic (1991 - 1995)

. Managed all aspects of a 2 million dollar operation.

ET VOUS, New York, NY

January 1990 - August 1991

Executive Assistant

. Assisted the owner in day to day operations including

communication with factories.

EDUCATION

Marketing Major, University of Cincinnati, Cincinnati OH

September 1984 - December 1989

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