Manager Sales

DIANNE CROWLEY

**** ******* ******, *********, ** 53213 414-***-****

abl400@r.postjobfree.com

EVENT PLANNING & MANAGEMENT PROFESSIONAL

Marketing & Promotional Events - from Conception to Execution

-Extensive experience working with Fortune 200 Companies, Media

Organizations, and Hospitality Start Ups-

Inexhaustible, Creative Event Conceptualization . Diverse, Hands-On

Experience

Location Scouting . Venue Selection . Contracts & Negotiations . Vendor

Selection & Management

On-Site Troubleshooting & Execution . Management of Field Staff

Security . Permitting . Liability . Partnering with Municipalities .

Extensive Research Capabilities

Available to travel up to 50% - Both domestic and international

PROFILE: Energetic, multi-faceted, highly creative event planning and

management professional with over fifteen years' experience in conceiving,

developing, and producing hundreds of marketing and promotional events for

Fortune 200 clients, media entities, and start ups. Inexhaustible

creativity and understanding of niche markets; tenacious research and

execution capabilities to pull off any event.

CAREER CHRONOLOGY:

The Iron Horse Hotel, Milwaukee, WI

2009-2010

Privately-owned, newly-established, upscale hotel; rated as one of the top

10 boutique hotels in the world by the Tablet 10 magazine.

Catering & Events Manager

. Hired to build fully functional catering & events division for new

hotel; managing events for seven conference/meeting rooms.

. Planned/executed both corporate and social with budgets ranging $1K-

$25K; averaging 20-200 attendees. Supervised Banquet Manager, 10+

banquet servers, and bartending staff.

. Developed new business increasing sales by 200% within first year.

Billed over $300K to date; with an estimated $500K sold over the past

eight month period.

. Produced broad range social and business events, functions,

receptions, weddings, parties, conferences, and meetings;

strategically servicing client needs and details from initial meeting

through execution.

. Learned food & beverage function inside and out, adding to existing

broad repertoire of industry experience and knowledge.

Milwaukee Journal Sentinel, Milwaukee, WI

2008-2009

Wisconsin's largest newspaper, experienced massive layoffs in 2009.

Special Events Producer

. Hired to fill newly-created position; charged with

conceptualizing/producing local events to generate additional revenue

stream.

. Generated $200K+ in new revenue within six months; launching 15 well-

received events on a lean budget and limited staff.

. Directed all aspects of event conceptualization, production, and on-

site execution for special events, shows, meetings, parties, expos and

similar productions for the Milwaukee Journal Sentinel and its

affiliated specialty publications.

. Launched several successful new events including the Job Noggin Career

Fair (100+ sponsor booths/5,000 attendees) at the Bradley Center,

"Milwaukee Business is Better Here" corporate meeting seminar, a

retail advertising seminar conference (300 attendees), Journal

Sentinel Sports Show, Journal Sentinel Golf Show, Metroparent

KIDSfest/Baby Expo, Camp and Education Fair, and others.

GMR Marketing, New Berlin, WI

2005-2008

One of the largest national music and promotions marketing agencies;

employing 5,000 + nationwide; experienced extensive layoffs in 2008.

Regional Manager - Events

. Charged with flawless event execution in several major markets for

Fortune 200 clients; overseeing 13-state region including key markets

in Los Angeles, San Francisco, Seattle, Phoenix, Las Vegas, and San

Diego.

. Negotiated hundreds of contracts for clientele; saving a collective

$1.5M+ in on-site and sponsorship fees.

. Executed critical marketing and promotional events and activities for

agency clients; roster included Alltel, Miller, AMP, Jeep, Chrysler,

Best Buy, Bank of America, Mr. Coffee, Viva, Cottonelle, Haagen Dazs,

Pepsi, Blue Cross Blue Shield, Beringer, Mercedes Benz, Naked Juice,

Intel, Microsoft, Dell, and Wrigley's.

. Produced high-profile events including AMP Super Bowl Pre-Game in

Glendale, AZ, Alltel's 'Surprise and Delight' Goo Goo Dolls concert in

Scottsdale, AZ, and Pepsi's 'Beckham' contest promotion in Hermosa

Beach, CA.

DIANNE CROWLEY 414-***-**** abl400@r.postjobfree.com

CAREER CHRONOLOGY (PAGE 2)

GMR Marketing (continued)

. Conducted extensive research to identify and execute unique solutions

for daunting event challenges; performing in alignment with GMR's 'No

Can't Zone' policy ...meaning that anything the client could dream up,

GMR promised they would produce.

. Managed complex contract negotiations, permitting, liability,

security, and local regulation compliance with municipalities.

. Established partnering relationships with all venues, the MLB, NBA,

NHL, and NFL sports teams, major municipalities, and more.

. Provided tenacious problem solving, on-site location scouting, and

strategic leadership for challenging large-scale regional market

events, including:

- Microsoft's Vista launch, Los Angeles: Managed venue activities

and Vista Launch staff and worked in liaison with retails venue

management onsite. Ensured security for 'Meet & Greet' with NFL

star, Marcus Allen. Managed pandemonium, including 100+ person

sidewalk sleep-outs the night before event. Estimated flow of

5,000 customers the day of launch.

- Philip Morris's 50th Anniversary Concert Event, St. Louis:

Selected to produce this prestigious event, managing field team

of 72 to execute major concert event billed as "The Largest One

Day Concert Event in History." Trained extensively on event

legalities and handling of media relations; ensuring rigorous

security for 250-attendee event.

- Miller's Miller Chill launch, San Diego: Researched on site

location, production capabilities, and complex permitting for

launch having models "sled" down a snow slope on San Diego

beach. Overcame many challenges and negotiated with

municipality; providing strict compliance with all local

regulations. Exposure to 10,000+ attendees.

- Blue Cross Blue Shield's marketing launch, Los Angeles & San

Francisco: Conducted on-site location scouting to find

appropriate public locations to handle scope of events; obtained

special permitting; researched to ensure compliance with local

regulations.

WISN-TV, Milwaukee, WI

2001-2005

Marketing Director

. Conceived/produced notable expo events, contests, and station

promotions; generating additional revenue for station.

. Conceptualized fresh, new ideas to capture sponsorship opportunities,

introducing the "Monday Night Football Cruiser" tailgate party and

"Weather in Your Backyard" contest.

. Pioneered/produced 'Business Break,' a community and business-related

TV segment that brought in five new clients weekly; generating $150K

in new revenue over an 18-month period.

WTVM-TV, Columbus, GA

1995-2000

National Sales Manager (1997 - 2000) . Account Executive (1995 - 1997)

. Promoted to National Sales Manager based on demonstrated ability to

effectively plan, produce, and execute upon strategic growth

initiatives. Received "Salesperson of the Year" award as Account

Executive.

. Led sales efforts of 16 regional offices nationwide on behalf of the

station; working with major corporate advertisers. Managed all

aspects of station advertising rates, ratings, sponsorships, and

agency negotiation and relationships.

. Created, developed, and coordinated "Wedding World," a regional bridal

expo and fashion show, and "Children's Expo," a regional family

oriented expo event.

EDUCATION:

98% completion towards B.S. Degree in Marketing, Chippewa Valley College,

Eau Claire, WI; attained credits additionally at UWEC.

COMMUNITY AFFILIATIONS & ASSOCIATIONS:

Advisory Board of M Magazine

Past Chairperson, Festival of Trees

Past President, Chippewa Valley College Alumni Association

National Association of Catering Executives

National Who's Who of Female Executives

Involved in MMAC networking, events and meetings

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