Robert J. McCullough
**** ****** ***** **** **** (402) 805-
4030
Lincoln, NE 68516 Cell
************@***.**.***
CAREER SUMMARY
A responsible, analytical business research consultant with well over 15
years of experience in addressing internal and external customer needs.
Skilled in managing projects, leading work teams, analyzing data for
reporting, and providing meaningful ideas and insights to assist clients in
the understanding of data and solutions. Experienced in running, analyzing
and consulting on employee engagement, consumer and physician engagement,
patient loyalty/satisfaction research, as well as market research across
many industries. Also experienced at creating marketing plans for
individual businesses through knowledge compiled using needs assessment
survey research to developing mail and/or web marketing programs. Actively
works with and seeks feedback from clients to identify, understand and
articulate their needs. Highly productive in a fast paced environment by
executing multiple ongoing survey research studies.
WORK EXPERIENCE
ZURICH - NORTH AMERICA Omaha, NE (2007-present)
Zurich Financial Services (www.zurich.com) is an insurance-based financial
services provider with a global network that focuses its activities on its
key markets in North America and Europe. Founded in 1872, Zurich is
headquartered in Zurich, Switzerland. Through its offices in more than 50
countries, 62,000 Zurich employees serve clients in more than 120
countries. In North America, Zurich (www.zurichna.com) is a leading
commercial property-casualty insurance provider serving the global
corporate, large corporate, middle market, small business (not offered in
Canada), specialties and programs sectors.
Marketing Research Analyst II 2007-present
As a member of both the New Programs Team and the Marketing business unit,
the goals of this position have been multi-faceted ranging from conducting
market research on opportunities submitted, general industry research, as
well as assembling competitive research to better understand and define the
"universe".
. Consult with internal team members and external clients on market
research findings and analysis.
. Conduct extensive analysis of industries and competitors using tools
such as SWOT analysis, Porter's Five Forces, as well as other primary
and secondary research.
. In Marketing Division, designed and executed survey studies on behalf
of program clients with the goal of assisting them to understand needs
of agents and act upon those needs.
. Participate in consultation through onsite client visits, conference
calls, and internal team meetings.
. Created additional tools to effectively measure the insurance
marketing capabilities of clients.
. Experienced with utilizing Cognos, SPSS, and Microsoft Office package.
. Many types of survey data analysis types and methods including
descriptive and conjoint analysis techniques incorporated into sound
research and methodologies based on the current need.
Robert J. McCullough
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WORK EXPERIENCE (Continued)
THE GALLUP ORGANIZATION Lincoln/Omaha, NE (1992-
2006)
One of the world's largest management consulting firms, with core expertise
in measuring and understanding human attitudes and behavior.
Research Analyst/Consultant 1999-2006
Participated in all phases of the data life-cycle, from survey design to
report writing. Performed analysis, reporting, and consultation, primarily
within the Healthcare and Government industries across the practices of
patient satisfaction, employee engagement, physician engagement, and
general consumer.
. Created written research reports and consulted with clients around
that revealed data.
. Helped develop research products to assist clients and company with
successfully completing deliverables and finding new methods
(development of new tools, new reporting styles, etc.) of bringing
value to the relationship.
. Consulted and collaborated with team members and clients on research
issues, including survey design, research design, sample management,
and data analysis.
. Conducted extensive analysis using SPSS, Excel and tabular data sets
to ensure data quality and accurate reporting to clients.
. Assisted internal teams to design and/or implement necessary processes
that were cost effective, maximized resource efficiencies, and met
client needs.
. Approximately $4,000,000 in annual revenue for years 2004-2006.
. Helped clients understand/utilize various tools at their disposal
through consulting and training via on site visit, conference calls,
and WebEx.
. Defined, created and handled oversight of contract deliverables.
Production Coordinator/Quality Control Coordinator 1995-1999
Responsible for coordinating workflow through the verbatim coding
department to assure timelines are met.
. Trained new associates to insure that quality standards were met.
. Conducted quality control checks for the coding department to verify
work completed by team members was within acceptable standards.
. Assisted in the creation and implementation of training manuals and
certification plans.
. Tracked department quality and volume data for all associates and
reported monthly updates to department director.
. Collaborated with the department director in the evaluation and hiring
of potential coding candidates.
Data Coding Specialist 1992-1995
Daily responsibility for the coding/analysis of open-ended verbatim
responses of survey data.
. Monthly and annually a high performer in terms of both quality and
quantity of work completed.
. Averaged over 600,000 verbatims coded per year at, or above, 99.96%
accuracy.
. Specialized in projects from insurance, finance, and consumer products
industries.
Robert J. McCullough
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WORK EXPERIENCE (Continued)
FIRST INVESTORS CORPORATION Lincoln, NE (1990-1991)
A Wall Street based broker/dealer established in 1930 with dozens of city
offices throughout the United States.
Registered Representative
Conducted analysis and assessment of the financial needs of potential
clients.
. Licensed (series 6, series 63 and life insurance) to sell mutual
funds, annuities, and life insurance products in the state of
Nebraska.
EDUCATION
M.A. Doane College Major: Management (Leadership emphasis)
B.A. Doane College Major: Professional Studies in Business (Marketing
emphasis)
Professional training includes well over 1000 hours of continuing education
in management, consulting, skill and personal characteristics
identification.