***** **** ***** ***** ******* 586-***-****
Sterling Heights, MI ********@*****.***
48314
Accomplished advertising professional with over six years of demonstrated
success with industry leaders. Proven results in project management,
creative development, print and broadcast campaigns, and customer
relationship management. Known as a proactive, motivated team leader who
thrives on challenges and excels in intense environments.
. Tremendous success directing campaigns from concept to completion;
deployed numerous projects, consistently completing programs on time
and within budget.
. Earned several "Quarterly Reward" honors for going beyond the call of
duty to produce outstanding results.
. Quickly advanced into roles of increasing responsibility, earning
promotions in record time in recognition of advertising talents and
team contributions.
Core Competencies
Project Management . Advertising . Communications . Creative
Development
Broadcast Advertising . Print Advertising . Direct Marketing
Brand Development . Product Launches . Budgets . Client
Relations
Strategic Planning . Problem Solving . Team Motivation .
Business Operations
Professional Experience
Universal McCann, Troy, MI 2010-present
Account Supervisor
Manage Chrysler Tier II Operations by collaborating with the Brand Agencies
to ensure complimentary messaging in all local media placement. Support
Business Center sales initiatives by customizing local creative.
Select Achievements:
. Chosen by Chrysler Marketing Management to continue working on their
Tier II business at Universal McCann after BBDO's contract expired.
. Contribute to the set-up of the first creative and operations team for
Universal McCann by creating process work flows and leading new
production tool technology
BBDO DETROIT, Troy, MI 2004-2010
Senior Account Executive
Create winning campaigns for multiple brands, coordinating multicultural
and digital communications. Produce cohesive national branding strategies
while addressing regional concerns. Advance success of projects through
close oversight of teams from initial creative stages to implementation and
budget management.
Select Achievements:
. Selected to control $10M+ budget for 2009 and assisted in key decisions
which allowed for necessary funding to support unforeseen initiatives.
. Drove innovative 2008 campaign promoting incentives for all Chrysler
brands; ran all stages from creative development and proposals to on-
site production and final approval of television spots meeting tight
deadline to support the $2M+ media plan.
Assistant Account Executive
Optimized campaigns and related programs for regional business centers by
managing all print and broadcast components. Successfully produced market-
specific creative for eight account teams covering 34 DMAs.
Select Achievements:
. After only one month in position, chosen to lead Great Lakes region,
which has highest volume of television, radio, and print production in
the United States.
. Enhanced communications by serving as liaison between regional dealer
advertising association boards of directors and Chrysler marketing
staff.
Account Coordinator
Advanced Chrysler national and regional objectives by serving as liaison to
unite different teams with common goals. Effectively met all time-action
plans by aligning resources and managing multiple projects concurrently.
Select Achievements:
. Assisted Senior Managers in preparing creative and presentation
materials for client meetings which sold creative campaigns as well as
additional media support and multi-cultural and digital programs.
. Completed BBDO's acclaimed professional development program, including
team project analyzing complex marketing challenges and presenting
solutions that were applauded by senior management.
SOLOMON FRIEDMAN ADVERTISING, Bloomfield Hills, MI 2003-2004
Traffic Manager
Ensured successful completion of print projects, obtaining weekly status
updates from teams and collaborating with print production manager to
handle vendor communications, estimates, and purchasing duties.
Select Achievements:
. Bridged communications gap and perceived conflict between account and
creative teams; established framework that fostered cooperation and
encouraged profitable compromises.
. Improved equitable and effective distribution of assignments by
spearheading creation of status reporting system including written
status reports and weekly status meetings.
ENTERTAINMENT PUBLICATIONS, INC., Troy, MI 2002
Publishing Specialist Associate
Leadership role directing projects promoting success of consumer savings
books for 30 major markets. Successfully executed clients' marketing
programs, serving as liaison between departments and field offices.
Select Achievements:
. Requested to conduct marketing department research and testing that
formed foundation for development of new products, expanding scope of
services.
Education & Professional Development
Bachelor of Science: Business Administration, Central Michigan University
(2003)
. Major: Marketing with Marketing Communications Concentration
. Minor: Advertising
Advertising Study Program, Adcraft-Northwood University
Effective Presentations Course, New Horizons
Professional Development Program, BBDO