Carol Dupke Lee
abl3bd@r.postjobfree.com
**** ******* ***** ****: 248-***-****
Birmingham, MI 48009 Mobile: 248-***-****
Sales and Marketing Professional: Industrial, Automotive, Heavy Duty, Off-
Highway
Sales and Marketing Manager for three leading Fortune 500 companies. In-
depth knowledge of Aftermarket for Industrial, Passenger Car, and Heavy
Truck / Off-Highway markets. Recognized for the unique ability in
interpreting highly technical/quality product features to customer needs.
Talented in developing distinct marketing programs that differentiate the
company's quality product position in the market. Experience and
responsibility include:
Sales development Product and program launches
Long-term customer and supplier relations Market research
Profitable Product management Strategic planning
Sales presentations Technical product pieces
Leadership and Management Style: Customer-focused, participative, results-
oriented, creative, and enthusiastic. Persistent in successfully achieving
growth opportunities and maximizing profit levels for the organization.
Programs managed have ranged from $9 Million to $30 Million in sales.
Market programs created have repeatedly increased market share in every
product category.
PROFESSIONAL EXPERIENCE
BorgWarner Morse TEC Inc., Ithaca, NY, Headquarters
1995-2009
Sales and Marketing Account Manager Aftermarket Products, Auburn
Hills, MI
Responsible for sales, product management and marketing for Morse TEC
engine and transmission aftermarket products.
. Achieved 50% growth in annual sales levels and maintained the
leadership market position for the product line offering in
powertrain.
. Spearheaded the development of the emerging technology in timing
systems for the aftermarket product line. Sales and marketing
programs grew sales annually on a consistent long term basis.
National Account sales to customers that sell to NAPA, Carquest,
Autozone, Advance.
. Increased sales and functional service levels for Morse TEC.
. Created programs for forecasting and launching new and future advanced
technology into the marketplace and quantifying the associated
product life cycles for aftermarket.
. Participated in the BorgWarner Aftermarket Council and facilitated
with the development for all divisions for presentation to the
executive management team of BorgWarner.
. Planned and marketed company's brand awareness for industry
expositions.
. Planned and participated in the major industry trade associations and
conferences each year for BorgWarner Morse TEC: (Production Engine
Remanufacturers Association ( PERA ); Automotive Engine Rebuilders
Association; AAPEX / SEMA; Performance Racing Industry and the
Automechanika Exposition in Frankfurt,Germany in 2008.)
Federal-Mogul Corporation, Southfield, MI
1993-1995
Product Manager, Heavy-Duty Chassis Team, Universal Joints
Completed innovative research working closely with TRW, (Commercial
Steering Division), that lead to major product additions to the heavy-
duty industry product line offering.
. Planned and trained Heavy-Duty Sales force of 20 on chassis product
line.
. Evaluated the Heavy Duty product offering for improvement areas,
product additions, new design introductions, and managed these areas
with the suppliers, increasing the sales and profitability of these
business segments.
. Created the business plan for Heavy Duty Chassis which was exceeded by
11%.
. Addressed critical areas in the Universal Joint product line and
produced the supporting sales materials for the various sales forces.
Rockwell International (Arvin Meritor), Automotive Operations, Troy, MI
1989-1992
Product Manager, Aftermarket Parts and Service 1990-1992
Responsible for the product management of the Front Axle, Slack
Adjusters, Air Disc Brakes, Off-Highway Brake product lines .
. Continually increased sales and profitability of the product lines
managed.
. Improved customer relationships and participated in the major trade
associations
. Created the aftermarket automatic slack adjuster program.
. Initiated interdivisional relationship and methods for aftermarket
business in Off-Highway applications.
. Designed strategic marketing analysis with an outside research company
which highlighted new opportunities in the off-highway market for
Rockwell.
Market Planner, Marketing Services Department 1989-1990
. Researched and made recommendations to upper management for business
opportunities in the Off-Highway brake area.
. Developed and launched the Front Axle Heavy -Duty aftermarket program.
Federal-Mogul Corporation 1981-1989
Heavy Duty / Industrial Market Planning Manager 1987- 1989
Participated in the major trade associations with the sales management.
Established field test tracking system to log fleet mileage on test
seals. Coordinated interdivisional new design efforts for Oil Bath Seals.
Finalized industrial seal metric offering.
Heavy Duty / Industrial Planning Analyst 1984-1987
Developed Agricultural bearing program with task force to successfully
combat competition.
Integrated new business segments and product designs into the Worldwide
Marketing operations.
Territory Manager, Louisville, Ky 1981-1984
Managed Six State area ( Ky, In, IL, W Va, Va, Tn ) for Federal
Mogul's major customer ( NAPA ).
Continually increased sales each year. Successfully converted
competitive products to FM product.
Education
. BBA Western Michigan University, Kalamazoo, MI Graduated 1980
. Wayne State University, graduate level classes 1984-1987
Professional Classes and Affiliations: Society of Automotive Engineers,
360 degree Leadership, Transmission Training, Xerox Selling Skills, Account
Development Strategies, Engine Training, Seal and Bearing Training, Karrass
Negotiating Skills ( 2 ), Problem Solving techniques, Employee Involvement
Training, Facilitator Training, Leadership Effectiveness Training, Lotus /
Excel training, Dale Carnegie program, Caterpillar Off-Highway Transmission
training, Quality Functional Deployment, TQM.
Non-business Professional Training and Outside Interests:
. Extensive Lifetime training in Classical Ballet, Modern Jazz,
Character, and Classical Spanish
. Parent Guild Committee Chairman: Michigan Classic Ballet Company
. Reflections Chairman, PTSA Pierce Elementary
. United Tae Kwon Do: Ten Belt levels in three years under Grand Master
Sang Kyu Shim
. Art, literature, golf, gardening, music, astronomy, religion,
philosophy