Marketing Sales

SUMMARY

. Veteran marketing program manager, analyst and writer with 15 years hands-

on implementation experience primarily online while also conducting brand,

tradeshow, radio, print, direct response, e-mail, press actualization and

MarComm events; 10 years of which serving in executive-level strategic

planning and leadership roles accountable for "big-picture" identity

development and result-focused campaigns.

. Well-rounded expertise in the business objectives of corporate

communications, lead-generation and SEO-program execution as a result of

a global knowledge of brand; data reporting; social media; art direction;

material and event concept-to-creation; and writing for publication.

. Adept project and message owner both agency-side in account supervision

and creative roles and client-side as internal and external manager.

. Fortune 500, non-profit and not-for-profit client management experience

including works for American Honda; Blue Shield of California;

Chattanooga, Tennessee; Lubbock, Texas; and the Oakland Raiders.

. A masters degree in Communications (Internal: Organizational

Communications and External: Mass Marketing / MarComm) inclusive of

publication, stint as university professor within the field, and

graduation within the top tenth percentile of a highly-regarded program.

RELEVANT EXPERIENCE

Marketing Manager; Express Digital Graphics; Austin, TX

10/2008 - 08/2010

Firm description: Digital photography workflow solution of four product

lines representing 40% market share

. Owner of strategic marketing programs for four independent product lines

and, therefore, differing marketing plans including the corporate

communications focus for the ExpressDigital brand, poised for independent,

large B2B software and Internet integration projects, consistent ownership

sales information, and internal / external news dissemination. Significant

Web promotions and industry presence.

. www.DarkroomSoftware.com: Important software solution for professional,

small business photographers. Devise and implement marketing plan with

focus on pipeline management, lead-generation, and relevance-retention to

encourage product upgrades and B2B new purchases. Focus on email-based

lead qualification, print and online advertising, tradeshows, media

relations, elaborate testimonial and reward promotions, and online social

networking platforms (Yahoo forums, Facebook, Twitter, Blogger and

guerrilla-style article commenting).

. PhotoReflect.com: Manage the B2C product representing online storefronts

and e-commerce solution for 38K pro and entrepreneurial photographers.

Overhaul of product relevance and new-brand projects to mobilize a new

product identity, business model, and significant web presence. Directly

responsible for the achievement of more than 800 new registrant queries to

service each month and the research documentation for business decisions

related to competitive and competitor advantage, new product

opportunities, and feature prioritization.

Marketing Strategy Consultant; AngelouEconomics; Austin, TX

06/2006 - 10/2008

Firm description: The nation's largest independent economic development

consultation and marketing implementation firm

. Accountable owner of all activities of the marketing consultation and

implementation service line, primarily writing consultative reports and

strategic marketing plans as well as developing collateral materials,

websites, campaigns, call-to-action vehicles and new brand 'packages' per

client priority or determined need. Secondary tasks include conducting

seminars, fielding press inquiries, presentations and plan training.

. Serve internal clients (project managers, president, and principle) to

isolate core messaging and competitive advantage for clients upon

receiving comprehensive SWOT analysis and research. Consult upon business

development efforts, advising a staff of three.

. Utilize graphic design, HTML, and copywriting expertise to achieve

objectives and instigate the composition approval process.

. Achieved award-winning recognition for programs lauded as 'industry best

practices' for clientele with objective to further community efforts to

obtain exposure from businesses and individuals seeking unique relocation

opportunity. Clients include, but are not limited to: Chattanooga, TN;

Northern Nevada (Reno, Tahoe, and Carson City, NV); Lubbock, TX;

Jacksonville, FL; Austin, TX; and Laurens County, GA.

.

Director of Marketing; Be Media; El Segundo, CA

02/2003 - 06/2006

Firm description: A globally focused technology-systems integration (design-

build) firm

. Manage all communications for consistency, quality and content to develop

a strategic program that supports a unified media message and keeps

personnel and clients updated on key company / product initiatives and

programs. Standardize pricing to support objectives and drive business.

Conduct bi-weekly productivity meetings with three sales offices.

. Oversee and create materials for delivery, provide high-quality content

and direction for proposals, presentations, sales materials (e.g.

portfolio, collateral, slicks, fact sheets and newsletters), Internet

content and look, training materials and internal programs. Demonstrate

excelled qualification in graphic design, presentations, copy writing and

management of vendors and resources.

. Manage event schedule including show research, trade show marketing

strategies and sales functions. Serve as primary representative at

networking engagements, internal and external events, and executive

functions. Enact pre-and-post event assessments.

. Own advertising and public relations practices for entire line, maintain

and cultivate key media and vendor relationships. Write and disseminate

successful releases for technology case studies, mass media project

profiles and expertise interviews.

. Specific accomplishments in role include: Direct attribution to 20%

increased sales revenue; codified tracking, purchasing and procedures; a

marked improvement of market-share and brand recognition; and a decorated

track-record with regards to timeline and budget.

RELEVANT EXPERIENCE (continued)

Marketing & Promotions (Large Event Logistics) Contractor; Marketing

Factory, Inc.; Venice, CA 07/2002 - 01/2003

Agency description: A specialty firm specializing in large events merging

music artists and demographically focused Fortune 500 brands

. Develop and implement (within team of three) very large promotional radio

and concert campaigns for (primary client) American Honda Corporation; The

Civic Tours featuring Incubus, Good Charlotte/New Found Glory campaigns;

Acura Presents... featuring Santana, Jewel and James Taylor campaigns;

Experience the [Honda] Elements national giveaway campaigns.

. Oversee city-specific publicity representation throughout promotional

tour, outsourced staff and relationship with resources including

production, talent representation, contractors, media outlets and

printers. Represent organizational savvy to client groups.

. Research and determine brand identity for individual campaigns, deliver

statistics and isolate successes / failures and ROI for campaign

conclusion packages. Utilize research for comprehensive analysis and

budget and forecast presentations.

Creative; Star Marketing & Media (in part as In Focus Advertising);

Agoura, CA 06/2001 - 07/2002 - 05/2003*

Agency description: Boutique, integrated marketing and advertising agency

specializing in 'high-end' services and offerings

. Work directly with and accept assignments from creative director

utilizing design systems to produce graphics, comps, concepts, layouts,

color schemes and styles to achieve client goals. Work directly with

account executives and clients to actualize vision.

. Write, proofread and edit scripts, copy, brochures, reports, print and

other documents. Estimate production cost of projects and campaigns.

Manage item / campaign production. Specialty in newsletters, print and

radio. *Assisted the retention of a number of key clients as freelance.

Promotions Engineer/Producer; Susquehanna Communications: KNBR & KTCT; San

Francisco, CA 06/1999 - 04/2000

Company description: Single largest (non-franchised) sports-talk radio

group

. Write, engineer and orchestrate promotional radio and event campaigns

(within a team of three) on behalf of negotiated relationships with the

Oakland Raiders, Stanford Cardinal, San Francisco Giants, Golden State

Warriors, the City of San Francisco, The Oakland Zoo, Lasorda Charities

and others. Events ranged from 10K - 100K registered participants or

recorded hard-value ROI exposure.

. Spearhead external promotion of events including print, related in-store

and magazine channels, television and other events.

. Arrange sponsor contract fulfillment and create / implement checklists

including requirements of contractors, permits, printing and strategies.

Coordinate sports and broadcast personality fulfillment.

FREELANCING, CONSULTATION AND OTHER TITLES

Adjunct Professor, Rhetoric and Public Speaking; Pepperdine University;

Malibu, CA 2005

Two sections of a four-unit, undergraduate required course. Selected /

referred to assist alma mater during personnel shortage.

Eye-in-the-Sky Traffic Reporter; Westwood One Radio Networks; San

Francisco, CA 05/2000 -

06/2001

Provide live-in-air traffic and news commentary to a variety of radio

stations.

Internal Communications (HR) and Training Contractor; Blue Shield of

California; San Francisco, CA 01/2001 - 06/2001

Conceive (with team), create, promote and execute projects: T3 Corporate

Values, company-wide Sexual Harassment Policy and Procedures; Tuition

Reimbursement. Proctored corporate education certification exams.

Administered education budget. Managed intern program.

EDUCATION

M.A., Pepperdine University, Malibu, CA: Communications; Graduated top

tenth percentile

Unique accomplishments:

Author, 'Successful' Press Release Author, Non-Profit Marketing Messaging;

Writing; submitted for academic for S.O.S. Outreach Fellowship resulting

conference regarding a sound, in a comprehensive marketing document of

self-derived and scientifically tested a plan, ad campaigns, training

theory pertaining to trends and materials, release templates and

successes in writing for the fundraising activities for the homeless

organizational objective. shelter group.

B.S., Towson University, Baltimore, MD: Marketing Communications

Full scholarship for participation and leadership within the Speech &

Debate Team. Decorated national competitor.

PROFICIENCIES

. Graphic Design Software: Quark, Photoshop, Illustrator, Flash, Acrobat

Pro

. Online: Strong HTML and CSS, Adobe Contribute & Dreamweaver,

VerticalResponse, database e-marketing, custom CMS, GoToMeeting

Webinars

. Office Software: MS Office Suite (Word, PowerPoint, Excel, Outlook), PC &

MAC platforms, Lotus, Claris (among many others)

. Database Software: Outlook, Act!, Goldmine, Filemaker Pro, Access, custom

Excel, SalesForce

. Technology: One-lines comprehension, ProTools, Cool products, remote

broadcasts, commercial production, boards, carts and similar

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