Sales Customer Service

Cheryl Burggraf

*** ******* ***** ****** *****, IL 61065 815-***-****

*********@*****.***

Executive Sales

Brand Management Highly accomplished health care sales professional with 18+

Strategic Planning years of experience managing territories to drive

Budget Management profitable growth and improved performance in revenue,

Product Positioning market share, and profitability. Expertise in building

Contract relationships with clients ranging from individual

Negotiations physicians to large health care groups.

Category Innovation Consistently exceeded sales quotas and increased

Alliances / bottom-line profits while building market share in new

Partnerships territories. Leveraged a proven ability to catapult sales,

Key Account automate core business functions, leverage alliances with

Retention industry partners, and drive account growth through

Strategic Sales customer centricity and innovation.

Planning Skilled in driving the sales cycle from opportunity

identification to delivering high-impact presentations,

differentiating features and benefits, closing accounts,

and bolstering client loyalty. Polished presenter and

astute negotiator able to forge solid business

relationships with clients at all levels of the

organization.

Professional Experience & Achievements

Perception Inc., Rockford, IL

2009 to 2010

Marketing Director

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ROCKFORD REGISTER STAR, Rockford, IL 2003 to 2009

Healthcare Advertising Representative

Charged with increasing revenue and market share with healthcare

advertisers for the metropolitan area's primary daily newspaper. Prospect,

quality, and sell advertising programs to clients for inclusion in the

publication and the corresponding web site. Manage 95+ new and established

accounts, overseeing all phases of the sales lifecycle, including

opportunity identification, sales presentations, contract negotiations,

and sales reporting.

Key results included:

< Increased sales revenue by 120% in year one, 123% in year two, and

134% in year three; grew the medical territory and achieved

profitability in a down economy through flawless execution of

strategic sales plan.

< Demonstrated capacity to consistently utilize promotional resources

and implement company sales, marketing, and patient support programs

in a targeted and cost-effective manner.

< Designed and executed a strategic business plan to achieve territory

revenue objectives by key account and market segment; analyzed and

reported sales trends and market opportunities.

< Awarded Directors Club honors for ranking as a top producer and

achieving year-over-year sales goals.

GRUNO'S DIAMONDS, Rockford, IL 2002 to 2003

Communications Manager

Charged with developing, executing, and overseeing strategic

communications that effectively described and promoted the organization's

jewelry and service lines. Organized and managed various events across the

Rockford area to build brand awareness and generate media interest in the

company.

Key results included:

< Created a comprehensive marketing plan that incorporated new media,

print, television, and radio to ensure that the advertising

reverberating the message around the store's product lines.

< Collaborated with the ownership team to create a branding strategy

that positioned the store as an intrinsic part of the community that

offered better service and products than nationwide competitors.

Cheryl Burggraf,

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815-***-**** *********@*****.***

Professional Experience & Achievements Continued

ROCKFORD HEALTH SYSTEMS, Rockford, IL 1990 to 2000

Marketing Support Manager (1996-2000)

Provided comprehensive administrative support to the sales and marketing

teams to drive sales across multiple product lines, including HMO's, PPO's

and self-funded group renewals. Managed external communications,

departmental budgets, customer contracts, and regulatory compliance,

serving as a 'go to' source for the sales and marketing teams. Managed a

team of XX

Key results included:

< Coordinated account management activities for 600+ individual groups;

streamlined and automated sales and marketing processes to ensure

accounts were properly handled.

< Educated sales representatives on changes to the product line to

ensure that rates and other information was properly communicated and

to adhere to ever-changing regulatory requirements.

< Recognized for exceptional customer satisfaction ratings; earned a

reputation with local and national clients and a problem solver

regarding the products, financial information, and administrative

processes.

< Spearheaded sales and customer customer support, problem resolution,

and marketing activities to help the sales reps focus on developing

new sales opportunities and maximizing revenue with existing clients.

Administrative Medical Services Manager (1990-1996)

Supplied administrative support to five invasive medicine departments with

77 employees and 25 physicians. Directed daily operations for each

department and served as a primary point of contact for customer service

and human resources issues. Support all physicians with patient relations

and risk management activities.

Key results included:

< Maintained the highest staff retention rate in the group; created a

high performance culture within the administrative team and provided

feedback and development opportunities to keep employees engaged.

Additional Career Experience:

Campaign Associate (Part-time while in school) - United Way of Rock River

Valley, Rockford, IL (2001-2002)

Education

Bachelor's Degree in Management Communications

CONCORDIA UNIVERSITY, Madison, WI

Associate of Applied Arts in Merchandising and Management

HAWKEYE COMMUNITY COLLEGE, Waterloo, IA

Technical Proficiencies

Microsoft Office: Word, Excel, and PowerPoint

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