Sales Manager

Summary:

Extensive experience (**+ years) in branding, advertising and global

strategic marketing.

Over my career, I've developed successful advertising/marketing and

consumer engagement campaigns for several notable brands, working directly

for Four Seasons Sunrooms, Alliance Bank, Fisher Skylights, Ultraframe LLC,

this along with a long list of accounts while working in an agency setting.

I specialized in delivering thought leadership and creative solutions

that strengthen clients' market distinction, market share and leadership

position.

As a francophone, I bring a strong sense of internationalism and

world consumer perspective to the table. For a number of years, I've also

become increasingly active aligning 'traditional advertising' and 'social

media' efforts to deliver compelling integrated campaigns that engage

consumers across channels. As a result, I offer a balanced, creative

approach to communications.

During my career, I've responded to clients' needs on a number of

substantive issues and challenging business/marketing goals. I have a

passion for my profession, and have the skill sets needed whether it's:

- A strong command of the all technical aspects of the business

- Unique ability to convert abstract concepts in to understandable,

entertaining, compelling, meaningful and effective brand messaging.

- 20+ years of experience in a creative leadership role (years of

digital environment).

- Recognized expertise in: advertising, collateral, identity,

interactive design, broadcast production.

- Advanced experience managing the creative development process for a

client-services environment.

- Strong ability to provide clear creative direction and timely, helpful

feedback that improves the creative processes to keep work moving

within set budget(s) and on schedule.

- Excellent presentation skills and communication abilities at all

levels of both internal and outside client organizations.

- Strong ability to prioritize work and resources across engagements

based on short and long-term needs.

- Proven leadership skills with experience guiding large teams (10+).

- Proven mentoring, supervisory, and team-building skills.

- Online advertising experience.

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Professional Experience:

Aurora Productions International, Huntington, New York

(2009 - present)

Business Development / Creative Director / Consulting

. New business planning and development.

. Execution of sales presentations to new customers that resulted in

increased revenue by 10%.

. Script writing, storyboard creation, production and budgeting of

broadcast TV commercials and corporate videos for various accounts.

. Agency accounts: Dime Savings Bank, Pfizer, Modells, Aveda, Canon,

Tiffany & Co. Trophy Division, Morton's Restaurant Group,1-800 Mattress,

Fortunoff's, Honeywell, Coldwell Banker et al.

Greenstone/Fontana Advertising, Hauppauge, New York

(2008-2009)

Business Development Director

. Generated over $800,000 in new revenue that amounted in $6.1 million in

agency billings in a one year period.

. New business planning, development, business search and presentations to

prospective clients.

. Created advertising and marketing strategies for new and existing

clients.

. Agency accounts: Santa Fe Salsa, Francesco Rinaldi, Somerset Mortgage and

Planned Parenthood.

Alliance Mortgage Bank, Levittown, New York

(2005-2007)

Creative Director / Marketing Director

. Created and administered new brand and marketing strategies through

print, direct mail,

collateral material and broadcast campaigns which resulted in increased

revenue of 12% the first year.

. Developed in-house advertising and marketing department for 40-branch

network, saving the company all agency retainers, outside vendor markups

and 15% commissions from annual media spend.

. Managed and controlled media plan, advertising and marketing budgets for

$2 billion company.

UltraframeLLC, Four Seasons Sunrooms Inc., Holbrook, New York

(2001-2005)

Parent company: Ultraframe PLC, Clitheroe, Lancashire, The United Kingdom

Creative Director / Advertising Department Manager

. Cultivated and formulated new advertising campaigns, collateral

materials, web presence and broadcast promotions for transitioned Private

Corporation to public company on the London Stock Exchange.

. Orchestrated strategic relationships with Sony Electronics, Weber Grills

and Carnival Cruise Lines to create cross promotions that resulted in

significant additional sales.

Four Seasons Sunrooms Inc. / Fisher Skylights, Holbrook, New York

(1991-2001)

Creative Director / Advertising Department Manager

. Created and developed advertising campaigns, marketing materials by

utilizing print, web and broadcast campaigns. During my tenture company

revenue increased from $27m to $135m and achieved leading brand

recognition in product their category.

. Established co-op programs, sales training materials, e-commerce and e-

information sites, and packaging working with-in an annual budget of

$1.5m - $2.5m.

. Negotiated vendor price agreements including media, print and production

materials, which resulted savings of $185,000 to 225,000 annually.

. Created and managed all systems and practices for in-house advertising

department including supervising a sizeable staff of in-house and outside

talent and trade.

. Directed offsite trade shows, national sales conventions and incentive

promotions for company's 350 plus franchised network.

. Streamlined procedures for 350 plus franchise network and 18+ company

stores to obtain advertising materials

via e-information sites measurably improving lead-time to the end-

user.

. Installed digital web based image and marketing material libraries

that involved traveling to locations for video

and product stills.

Education:

State University of New York at Stony Brook, NY - BA

Skills:

. Expert in all business and graphic software packages, PC/MAC

. Proficient (high level) in French.

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