Manager Sales

Morgan Forester Paulson

abl2ds@r.postjobfree.com / 503-***-****

> Senior Producer, Nike Bags

'08 - Current

Recruited to lead production team tasked with overhauling Nike Bags'

packaging for the Spring 2010 season; re-designing packaging

structures, branding, graphics, and messaging while simultaneously

devising a new sourcing strategy, driving sustainability, and

maintaining the seasonal creation of packaging and sell in tools for

new products

. Led cross-functional team in assessing existing Nike Bags'

packaging program

. Worked with design to set direction, drive premium, and hone

details of re-design

. Ensured all stakeholders were in support of new packaging visual

center

. Led team of copywriters to create a copy library that maintained

consistency of messaging

. Oversaw artwork production of new packaging across all sku's,

roughly 2,000 files

. Thoroughly evaluated potential sourcing model and partners

. Led transition from factory-sourced packaging to US based third

party packaging procurement

. Third party sourcing facilitated a measurable improvement in

quality, consistency, and increased visibility

. Transitioned to substrates with higher recycled content, achieving

a ratio of 77% recycled fiber to just 22% virgin fiber across all

paper packaging

. Drastically reduced use of PP lamination, diverting approximately

four tons of polypropylene from the waste stream per year

. Managed the quarterly creation of all packaging and sell in tools

for new products; sell in sheets, go-to-market tools, and photo

assets

. Lead seasonal photo asset creation, color work, and retouch

> Interim Marketing Manager, Nike Bags

'09

Assumed Marketing role while Director of Marketing was on leave-of-

absence. Worked with Merchants to develop seasonal stories, strategy,

product positioning, naming, as well as briefing sales tool and

product imagery needs. Served as Nike Bags' liaison to Nike Brand

Marketing and colleagues in apparel, footwear, and equipment product

engines.

. Developed relationships with internal Nike teams that were able to

facilitate creation of sales tools, videos, and photography for

major sales gates

. Streamlined briefing process to enable more collaboration between

Merchants, Design, Marketing and Packaging/Production teams

. Developed copy for all Marcom and Packaging

> Production Manager, Jordan - a division of Nike

'07 - '08

Oversaw conception, design, and production of all Jordan brand

imagery, advertising, point-of-sale graphics, packaging, promotional

materials, look books, catalogs, and collateral

. Worked with internal clients - marketing, advertising, footwear,

apparel, and retail to produce compelling and cohesive creative

work, on time, on budget, and on point with expectations

. Directed designers, illustrators, and photographers to make sure

work was on brand, fulfilled set vision, and was completed on time

. Managed all sourcing and print production; overseeing all color

work, bidding jobs, ensuring files were set up correctly for

production, approving proofs and drawdowns, attending press checks,

etc.

> Packaging Production Coordinator, Williams-Sonoma, Inc.

'05 - '07

Managed structural design, sourcing, and print production for all

Williams-Sonoma food, bakeware, cooks tools, books and CD's packaging,

collateral, and special projects

. Successfully managed production of 600+ packaging projects per

year

. Managed cross-functional team including: graphic designers,

production artists, photographers, illustrators, retouchers,

product vendors, and packaging producers

. Maintained set margin requirements

. Concepted and designed packaging structures based on product

type, positioning, budget, and merchandising strategy

. Sourced and prototyped packaging with multiple suppliers within

network of vendors, domestic and international

. Presented packaging and pricing to Brand President, category

VP's, buyers, and product development

. Worked with design team and packaging vendors to guarantee

mechanicals were set up for success at production

. Bought and managed retouch for all photography and illustration

. Maintained production and delivery schedule

. Made efforts to reduce environmental impact of packaging;

selecting stocks with recycled content, and utilizing local

packaging vendors when possible

. Ensured packaging met quality expectations; thoroughly

prototyping, proofing, approving color, conducting press tests,

press checks, and as necessary, negotiating reprints or

discounts

> Other

Plate & Pitchfork - Farm Laborer, Server, Eater, and Dish Washer

extraordinaire

Ever-present volunteer at farm dinners connecting Portlanders with

their local food and wine producers

La Cocina Community Kitchen - Advisory Committee Member/Mentor

Mentored minority women, mostly Latina, entrepreneurs regarding

product packaging and production at this not-for-profit shared-use

commercial kitchen and small business incubator in San Francisco's

Mission District

> Education

University of North Carolina, Chapel Hill

BA Environmental Studies

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