Qualifications
. ** years experience in results driven sales and marketing
. Able to organize and prioritize to complete multiple tasks and
projects under pressure
. Self-directed, team player who works to achieve common goals
. An enthusiastic self-starter who enjoys finding creative solutions to
fulfill the needs of clients and a demonstrated history of building
successful relationships
Professional Experience
Assistant Advertising Director, The Southern Illinoisan, Carbondale,
IL February 2010 to Present
. Oversee advertising including retail, classified, and online
departments
. Manage a team of supervisors, marketing coordinator, and eight
account executives
. Implemented three new advertising programs that generated over
$300,000 in revenue in four months and saw an increase in active
accounts; led team to finish sixth of 54 newspapers in online sales
growth in the recent six-month contest
. Establish revenue goals and forecast department revenue
. Strategic planning and development of new products and programs to
meet sales goals
. Train and mentor account executives
. Apprise senior leadership of trends, economic outlook, market
status, and employee productivity and needs
Advertising Sales Manager, Capital Newspapers, Madison October 2007
to February 2010
. Managed team of five retail advertising account executives,
coaching and teaching employees proven sales techniques and methods
. Created advertising programs to generate new and incremental sales
and managed new revenue products including the launch of a
quarterly direct-mail coupon magazine, generating over $350,000 in
new revenue
. Developed relationships with key local retail advertisers of the
newspaper, as well as internal employees and upper management
. Managed and projected revenue of products and individual sales
representatives; strategic planning to meet revenue and budget
plans
Project Manager, Lee Enterprises, Davenport, IA May 2005 to September
2007
. Traveled to newspaper markets to conduct trainings, assess staff
education needs with upper management, and generate incremental
revenue by launching new initiatives and coordinating sales blitzes
. Worked extensively in St. Louis market after Pulitzer-Lee
Enterprises merger to facilitate transition; successfully co-
managed St. Louis Dispatch satellite office for two months
Additional Professional Experience
Sales Manager, Coreweekly, Madison Aug. 2004 to May 2005
Majors Sales Consultant, Capital Newspapers, Madison Feb. 2003 to Aug.
2004
Account Executive, Rockford Register Star, Rockford, IL
Feb. 1998 to Jan. 2003
Education and Training
B.A., University of Wisconsin-Madison, 1993
Microsoft Excel Training, 2008
Front Line Leadership, 2005
NAA Future Leadership Conference, 2004
Integrity Selling, 2004
Zenger Miller Leadership Training, 2002
Dale Carnegie Sales Training, 1999
Todd A. Wurth
5156 Unity Way
Madison, WI 53718
abl2bq@r.postjobfree.com . 608-***-****