Michael K. Bowerman

***** ***** *******, ***, ** 46765 260-***-****

abl29i@r.postjobfree.com

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PROFESSIONAL PROFILE

Accomplished marketing professional with extensive knowledge of business-to-

business and business-to-consumer communications, encompassing strategic

planning, innovative marketing and creative development of traditional and

nontraditional advertising. Focused on achieving continuous improved

business relationships and performance with the ability and skill set to

provide enthusiastic, forward thinking in a team environment.

. Strong management, presentation and public relations skills.

. In-depth knowledge of print, electronic, digital, e-commerce, mobile

and social media.

. Effective project management while implementing strategic cost

effective solutions with attention to detail.

. Expert knowledge of marketing and advertising across multiple facets

of client products and services.

. Experienced in negotiating and buying production services and media

placement on the local, national and international markets.

PROFESSIONAL EXPERIENCE

2007 - Present Boyden and Youngblutt, Fort Wayne, IN

A full service marketing/advertising agency

Business Development/Production Manager

. Assist account executives with the planning, development and

management of existing and new accounts.

. Develop marketing plans, budgets, proposals and estimates for a

variety of diverse industrial and retail accounts.

. Manage, assign and oversee the creative department in the development

and production of promotional materials while maintaining the brand

standards of all client services and products.

. Coordinate, negotiate and purchase various outside production services

for all print and electronic media.

. Develop production schedules to meet the timely demands of advertising

campaigns and promotional materials for local, national and

international markets.

Continued...

Michael K. Bowerman

Page 2

15130 Lions Passage, Leo, IN 46765 l 260-***-**** l

abl29i@r.postjobfree.com

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1990 - 2007 Shapes Advertising Design Studio, Fort Wayne, IN

A full service marketing/advertising agency

Co-owner/President

. Managed the day-to-day business operations associated with running a

small business, while assisting the account staff with existing and

new business development.

. Developed budgets, proposals, estimates and presentations for a

variety of diverse business-to-business and business-to-consumer

accounts.

. Assisted clients with the development of branding and implemented

strategic marketing plans, creative advertising campaigns and

promotional materials for local, national and international markets.

. Directed and assisted the creative department in the creation,

development and implementation of brand identity and promotional

materials for client services and products.

. Coordinated, negotiated and purchased various outside services that

included media placement, print and electronic production.

PRIOR EXPERIENCE

Food Marketing Corporation, Fort Wayne, IN

A division of SUPERVALU, Inc.

Assistant Advertising Manager

Ad-Lab, Fort Wayne, IN

A full service marketing/advertising agency

Creative Director

CAREER HIGHLIGHTS

. Awarded several local, regional and national advertising awards

. Pathways, Inc. Executive Board Member (1998 - 2007)

. Early Childhood Alliance Marketing Committee Member (2001 - 2003)

. Junior Achievement Instructor (1996 - 1999)

EDUCATION

Bachelor of Science, Visual Communications

Ball State University, Muncie, IN

Awarded the Benjamin F. Schreyer Scholarship

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