Sales Project

THOMAS FRANK

Strategists, Director, Graphic Designer

View my work at: www.thomasfrank.me

WHY AM I LOOKING FOR A NEW OPPORTUNITY?

I'm on a mission to find a place where I can elevate my career by working

for a larger, more global agency. I want to tackle new challenges and have

the chance to lead and collaborate with a world-class team of talented,

motivated, and dedicated designers, copywriters and developers. My name is

Thomas Frank, most folks call me Tom, and I want an opportunity to work

with you.

I'm a great designer, very creative thinker, highly motivated, hard working

individual, who has a proven track record of success on both small and

large campaigns. I'm very people-oriented; friendly but not a used car

salesman. I'm willing to wear many hats and bring a wide array of

expertise. I have never been one to wait for things to happen but very much

a "go figure it out" kind of guy. I have a ton of experience in the past

12+ years as Creative Director of a D.C. based creative agency and in

particular in creating and managing good teams for campaigns involving

issue awareness, branding and fund raising. My strongest traits are in

thinking quick on my feet, getting the best out of my team, uncovering

potential solutions for any problem and utilizing a large pool of resources

that I have collected over the years.

My past experience is a balance of non-profit and corporate clients, which

has given me a unique perspective on how to focus on the issues of both

audiences. In that capacity, I've won numerous awards, including a Pollie

Award from the American Association of Political Consultants for my work on

an advocacy website where we raised over $250,000 and doubled the

membership in just a few months. I also recently won a Communicator Award

for a branding effort and documentary film I produced in Nigeria. It was a

project that made a profound effect on the way I think about design and

creative strategy and probably one of my biggest inspirations to begin this

search for a new position.

Bottom line, I'm ready for a new challenge. I love what I do at Project BIG

fish but I've been here for 12+ years and have this burning desire to see

if I can carry the great success I have had here to new, larger company.

I'm not going to leave for just any opportunity, it has to be the right fit

and my family and I are willing to move anywhere to fulfill that goal.

WORK EXPERIENCE

04/1998 - Present :: Creative Director, Project BIG fish

As senior creative counselor, I utilize my advertising, marketing and

design experience to all of the creative aspects of a communication

campaigns. I manage our clients and staff of designers and developers to

oversee seamless results across all media, including online and print

advertising, direct mail, web development and TV and radio production. I

stay very much involved from a strategic and design perspective from

beginning to end, playing an instrumental role in the creative direction. I

work with clients throughout the process to determine and fine tune what

their needs are, how we can best address those need and see that their

online and offline communications make sense and stay true to the

campaign's goals.

I am a hands-on director with very extensive and diverse background in both

print and web design as well as photography and video production. I love

the challenge of a starting with a new client, figuring out what makes them

unique and how we can creatively tell that story through mixed media. I am

a big believer in creating the story first and then going through the

design process in terms of bringing it to live visually.

I've played an integral part of building Project BIG fish over the past 12+

years from the perspective of bringing in new business, managing client

relationships, creating our internal processes and teams and am the driving

force behind our creative direction for both client work and our own

marketing efforts.

07/1997 - 04/1998 :: Graphic Designer, American Association of Heath Plans

05/1996 - 07/1997 :: Graphic Designer, Birch & Davis

RECENT RECOGNITION

Communicator Award (International Academy of the Visual Arts)

"A Story of Hope" - Integrated Marketing Campaign

Awarded for excellence in overall brand development, online presence and

video production. I served as the creative lead, overall project

coordinator as well as producer and photographer on-site in Nigeria.

Pollie Award (American Association of Political Consultants)

National Advocacy Website Design and Development

Awarded for excellence in design and use of technology in doubling the

membership base and raising over $250,000 in first few months post-launch.

Continue to serve as creative strategists for on-going support of site.

EDUCATION

Virginia Tech

Bachelor of Landscape Architecture

May 1996

Corcoran College of Art + Design

Continuing Education in Photography and Video Production

June 2005

University of San Francisco

Internet Marketing Masters Certificate

June 2010

THEORY AND WORKING KNOWLEDGE

Expertise in typography, color theory, storyboard design concepts, layout

and usability. Vast experience with print, web and multimedia - including

tv, radio and documentary production.

Thorough understanding of traditional design products such as Adobe

Photoshop, Illustrator, Dreamweaver Flash and InDesign. Can write HTML and

CSS and known to dabble with Coldfusion and PHP.

Big picture thinker, strategists, collaborator and manager of designers,

copywriters and editors. Avid follower of social media and web technology

trends.

CONTACT INFORMATION

Phone 202/607-3624 :: E-mail **************@*****.***

Address - 658 Walnut Avenue, North Beach, MD 20714

References Upon Request

THOMAS FRANK

Strategists, Director, Graphic Designer

View my work at: www.thomasfrank.me

PROJECT HIGHLIGHT:

Gede Foundation

"Working for the benefit of the people of Africa to restore to them the

right to a sense of self worth and a life of hope, health and happiness

through programs that educate, promote healthy communities and help

eliminate the stigma of illness."

This is the mission of Gede Foundation and served as my guiding principle

in bringing to life their story.

"A Story of Hope" is a documentary focused on telling the stories of

success through the voices of the staff and partner organizations as well

as the patients and children Gede Foundation touches each and every day in

Nigeria.

This film was one component of a large campaign to reposition the

Foundation and seek additional funding in both Africa and in the United

States. I felt the most effective way to tell their story was to make the

faces of those involved the center point of the entire campaign. In video,

in print and online, I wanted people to listen and read these remarkable

stories of success. From the doctors and staff that are in tears as they

tell us about the hundreds of people they help at a free clinic on a

Saturday afternoon to kids like Henry and Zakariya, who have been given a

second chance to succeed because of Gede.

The Foundation was having great success but needed significant financial

resources to continue to grow the program, purchase equipment and recruit a

quality staff. The collateral included an updated Gede Foundation logo,

stationary package, annual report, video, Web site, signage and leave-

behind collateral. The campaign has exceeded all financial goals to date.

http://www.gedefoundation.org

THOMAS FRANK

Strategists, Director, Graphic Designer

View my work at: www.thomasfrank.me

PROJECT HIGHLIGHT:

Club for Growth

As we embark on a very big congressional campaign year in 2010, I worked

closely with the Club for Growth throughout 2009 to strategically

reposition the Club's online presence. The Club for Growth is a national

network of thousands of Americans, from all walks of life, who believe that

prosperity and opportunity come through economic freedom.

The primary goals of the new Web presence was to growth the membership of

the Club, raise more money online for the Club, PAC and endorsed candidates

as well as increase interaction between the Club staff and members.

The site was officially launched in mid-November. That weekend, the Club's

president, Chris Chocola was featured as Fox New's Power Player of the

week, which sparked huge traffic to the new site. That weekend along over

1,500 new members registered and after less than a month we have seen a 20%

increase in their total membership.

A primary feature of the site is the MyClub section, which is a networking

tool for the members of The Club for Growth. The tool was specifically

designed to spark more interaction between the Club and its members as well

as between members.

MyClub features the ability to tie into Facebook and Twitter through blog

entries and by voting on the site's daily "Club Power Ranking." It also

featured numerous ways to donate to the Club for Growth, the Club PAC and

all the political candidates the Club endorses.

http://www.clubforgrowth.org

THOMAS FRANK

Strategists, Director, Graphic Designer

View my work at: www.thomasfrank.me

PROJECT HIGHLIGHT:

Jostens

Jostens is more than a class ring, it's about building a tradition.

Tradition... this is the fundamental idea behind everything we have

designed for Jostens. Working with their team of sales people, my goal was

to surpass previous sales by treating each University as its own completely

unique audience.

This was a complete change of direction from their current in-house

approach which was focused on streamlining product costs and templating all

marketing and collateral materials - an approach I felt saved money in the

beginning but cost sales at the end.

Just like Jostens' mission to design a very specific ring for each school,

it was my goal to uncover what it really means to be a Nittany Lion, a

Mountaineer, a Hawkeye and design a campaign that tugs at the hearts of

students and alumni; because a class ring is not a class ring but a

collection of memories and a symbol of pride.

We have seen a lot of success across the country in class ring sales for

those campaigns featuring the "Traditions" theme. In the first year the

campaign went into place at Penn State, sales increased by 300% and we were

recognized by Jostens for our outstanding work.

THOMAS FRANK

Strategists, Director, Graphic Designer

View my work at: www.thomasfrank.me

PROJECT HIGHLIGHT:

Conservation Minnesota

Clients can inspire me as much as I can inspire them. That is especially

true in the case of Conservation Minnesota.

From re-branding the face of Conservation Minnesota, to designing their

marketing collateral and the development of their online magazine and

weather center, I have collaborated with CM on some of my most interesting

and successful work.

Working with their staff, we devised a plan not only to change their name

but completely change their approach to supporters. Instead of focusing

purely on education in terms of conservation legislation, we set forth to

make a true connection between legislation and the immediate effect it has

on day to day activities in Minnesota.

We created multiple channels of communication with Minnesotans. From tools

such as Check My Lake and MN Weather Channel, it was our goal to supply

useful information and explain how it is directly tied to the legislation

process. By highlighting their stories and bringing them uniquely shaped

conservation facts, Conservation Minnesota is one of, if not the, strongest

state conservation group and a leader on the national conservation

movement.

A few of the sites in their network:

http://www.conservationminnesota.org

http://www.checkmylake.org

http://www.checkthecandidates.org

http://www.mnweathercenter.org

Contact this candidate