Marketing Manager

Kenneth Miller

Cell Phone: 617-***-**** **** East Ocotillo Road

Email: **********@***.*** Phoenix, Arizona 85016

Summary

Skilled professional with advanced talent in Database Marketing Management,

Business Analysis and Direct Marketing. Expertise in data retrieval,

manipulation, arrangement and presentation into cohesive analysis vital to

decision making.

Possesses aptitude and talent necessary for development and implementation

of strategies, systems and reporting.

Qualifications and Skills

Reporting, analysis and relational database management. Proficiency in the

evaluation of marketing programs and identification of prospects for

growth, advancement and expansion.

Software skills and experience: Business Objects, Crystal Reports, Hyperion

(BRIO), Minitab, MS Office Suite of products (including Access, Excel,

PowerPoint, Query and Word), Oracle (Siebel), SQL, Visio.

Analytics History

Database Marketing Analyst Direct Alliance Corporation

Phoenix. January 2010 - June 2010.

Retrieved, assembled and organized client data into market segments,

structured and ad hoc reports using Access, Excel and SQL. Facilitated

strategic marketing using relational databases to evaluate sales channels

and revenue potential.

Made recommendations and presented key sales metrics to upper management.

Business Analyst American Express Travel Related Services Company

Phoenix. December 2006 - June 2009. Phoenix. Dec 2006 - June 2009.

Created analyses of Business Travel Services with Access, Excel and Minitab

to improve customer relations, satisfaction and loyalty. Made

recommendations to improve customer experience by 10%. Explored

correlations between services delivered and business travelers' experience.

Produced sensitivity analyses and reporting to predict and illustrate

trends in service, customer experience and satisfaction.

Prepared, presented and discussed quality of service results with senior

leadership nationwide. Emphasized best practices and action plans for

service centers.

Used Minitab to analyze the statistical correlation between client, service

levels and ticketing, for a Six Sigma project, to identify the cost of poor

quality and inefficiency. Implementing redesign measures based on root

causes and processes to reduce costs by 20%.

Contractor Parametric Technology Corporation Boston. April - June

2006. .

Prepared and consolidated worldwide databases for upload, testing,

reconciliation and quality checks for Siebel CRM clients.

Marketing Analyst IKnowtion Boston. February 2005 - January 2006.

Carried out reporting and analysis of Direct Marketing campaigns for

Fidelity Retail Banking by conducting in-depth scrutiny of customer and

prospect response behaviors measured against Desired Learnings, Messaging

and Calls To Action.

Designed, managed and interpreted analytic results from large scale

databases and customer focused marketing programs.

Used Access, Hyperion and Excel to provide reporting on metrics that

identify the standing of Direct Marketing campaigns, including revenue and

cost ratios, financial and account activity.

Reporting and Data Analyst Amergent Boston. March 2003 - January 2005.

Used SQL queries to prepare, augment and organize databases to most

accurately manage reporting data.

Performed analysis of fundraising efforts for direct mail and database

management clients.

Created reports for account and management review addressing acquisition

and retention efforts.

Used Access, Excel and SQL to target population segments, gauge audience

response and measure participation.

Transitioned and upgraded reports to a more efficient, easier to use layout

and interface.

Database Marketing Analyst and Manager General Catalyst Boston. September

1998 - December 2002.

Carried out database marketing, forecasting, management and financial

analysis of loyalty marketing programs using a variety of tools: Access,

Business Objects, Crystal Reports, Excel, MapInfo and Visio.

Designed, developed and updated a standardized reporting system to

review and evaluate programs' effectiveness.

Worked with program management to evaluate loyalty marketing program

success, partially measured by partnership revenue and cardholder

participation.

Evaluated and presented findings on market trends, program metrics and

activity in order to develop and manage new programs and retail

partnerships.

Received a promotion from analyst to manager during the course of this

employment.

Personal Interests

Volunteer with non-profit and social service organizations. Participant in

team and individual sports.

Education

MBA Northeastern University. Boston, Massachusetts.

BA Cornell University. Ithaca, New York.

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