Manager Sales
Resume:
SUE A. SWANSON
Sauk Rapids, MN 56379
***.*******@****.***
SUMMARY
Accomplished marketing and communications professional with a successful
account management background, first-rate campaign development skills, and
established track record in driving revenue. Skilled at building strong
cross-functional relationships, managing change and ambiguity, and
excelling in challenging situations. Effective project manager with the
ability to develop and execute game-changing processes and generate
successful results in various industries. Proven experience with:
. Relationship management
. Public speaking
. Consultative sales methodology
. Marketing plan development/execution
. Brand management and transition
. Event and tradeshow management
. Metrics-based reporting
. Process development and modification
. Market research and competitive analysis
. Traditional/Interactive marketing mediums
. Social media (LinkedIn, Facebook, Twitter)
. Copywriting and editing
.
PROFESSIONAL EXPERIENCE
INDEPENDENT MARKETING CONSULTANT, St. Cloud, MN
2010
Collaborate with an independent financial advisor practice to develop
annual marketing plan and milestones, enhance client referral strategy,
edit marketing communications, and assist with event marketing activities
WOLTERS KLUWER FINANCIAL SERVICES, St. Cloud, MN
2006-2010
Compliance solutions provider; part of Wolters Kluwer, a global provider of
information-enabled solutions
Marketing Manager
Developed and executed comprehensive programs and campaigns, fostered
relationships with associations and partners, negotiated media and
marketing list purchases, contributed to strategic product planning,
managed a six-figure budget and multi-million dollar revenue goals, and
remained engaged with stakeholders and executives throughout the campaign
life cycle
. Managed Texas Bankers Association relationship, cultivating alliances,
exploring endorsement options, collaborating with sales to maximize
endorsement impact, and overseeing the contract and revenue goals
. Delivered live presentation to over 150 event attendees, which
contributed to customer retention goals and increased subscriptions
for newsletters and client update services
. Streamlined alliance tradeshow process, eliminating the need for
tactical marketing manager support and reducing coordination resources
by at least 15% while better meeting alliance team's needs
. Re-engineered seminar marketing and sales strategy, leading to the
achievement of revenue goal and 50% reduction in the required campaign
budget
. Instituted standardized fulfillment process within association
marketing mediums, eliminating the need for a dedicated association
marketing liaison while ensuring placements were used consistently
. Leveraged marketing best practices such as A/B testing to improve
reportable results by as much as 200% on marketing campaigns
. Developed a content-specific "hot topic" search engine marketing (SEM)
strategy, which increased click-through rates exponentially
ASSOCIATED FINANCIAL GROUP (FORMERLY CFG), Minnetonka, MN
2002-2006
Marketing Specialist (2005-2006)
Marketing Coordinator (2003-2005)
Managed marketing campaigns and customer communications across lines of
business (employee benefits, commercial insurance, HR consulting,
retirement plan services, and personal insurance), which generated leads
and increased brand awareness
. Executed company name change transition for Associated Financial
Group, ensuring customers, employees, and industry-at-large recognized
the change and value of the new name and brand
. Designed and executed three large scale, lead-generating events in WI
and MN, generating hundreds of registrations and generating leads and
networking opportunities for the sales team
. Managed the launch of new website, providing tools to capture leads,
emphasizing synergies with Associated Bank solutions, and providing a
consistent brand and image for Associated Financial Group
. Co-editor and contributing writer for the Update Magazine
. Editor of e-newsletter targeted to prospects and clients in the
home/auto insurance arena
Interim Marketing Manager (2005)
Drove high-level marketing strategy, oversaw all marketing tasks and
deadlines, and managed budget and invoice approvals. Supervised three full-
time employees
. Created monthly sales roundtable meeting, facilitating communication
and marketing idea generation
Marketing Assistant (2003)
Managed seminar scheduling, executed seminar registration process,
qualified leads for sales staff, conducted lost-client phone surveys, and
coordinated weekly sales meetings, including selection of topics and
presenters
Account Manager (2002-2003)
Presented carrier proposals, resolved various billing, eligibility, and
claims issues, and coordinated with management to revise account manager
training
. Piloted MyBenefitsAdvocate program, which improved client
satisfaction, reduced HR workload, and provided an added benefit to
the employees of the client
. Trained clients on various functions of the company website, reducing
customer support calls and increasing client satisfaction
TARGET CORPORATION, St. Paul, MN
2001
Intern, Retail Management
Supervised staff and created work assignments, conducted employee meetings,
and resolved guest complaints and concerns. Fostered strong working
relationships with vendors, team members and management team to ensure an
effective and efficient working environment
AFFILIATIONS
St. Cloud State University - Alumni Panelist, G.R. Herberger College of
Business (2006-2009)
American Marketing Association - Member and Local Officer, St. Cloud State
University (1999-2001)
EDUCATION
BS, Marketing, St. Cloud State University, St. Cloud, MN
. G.R. Herberger College of Business / AACSB Accreditation
. Graduated Summa Cum Laude with cumulative GPA of 3.79/4.0
Professional Training/Certifications
. Training - Driving Organic Growth, Kellogg Graduate School of
Management (2010)
. White Belt Certification - Lean Six Sigma, Wolters Kluwer Financial
Services (2007-2010)
. Training - Managing Multiple Projects, Objectives, and Deadlines,
SkillPath (2009)
. Training - Sales Accelerator Methodology, BTS (2009)
. Development - Leadership Development Group, Associated Financial
Group (2005-2006)
. Licensing - Life/Health Insurance Producer License - State of
Minnesota (2002-2003)
COMPUTER SKILLS
. Microsoft Word, Excel, PowerPoint, Publisher, Visio, Project, Outlook
. Eloqua Email Management
. Salesforce.com CRM Management
. InfoWit Creative Project Management
. Dreamweaver Design
. Adobe Professional
. Concur Expense Management
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