DOUGLAS M. ROUSH
**** ******* ****** . ******** ****, IOWA 50327 . 515-***-**** .
abl179@r.postjobfree.com
( SUMMARY OF QUALIFICATIONS (
Senior-Level Leadership: Sales, Marketing, and New Product Development
Dynamic, versatile, and visionary leader with solid record of generating
superior results in sales, marketing, and new product development and
launches. Strategic thinker and planner, able to see the big picture and
win support for projects offering long-term, bottom-line benefits.
Innovative developer, reputable for heading the creation of product
platforms for major companies. Engaged communicator, dedicated to inviting
and evaluating diverse viewpoints before making decisions.
AREAS OF EXPERTISE
Team Leadership . Communication . Consultative Selling . Marketing and
Merchandising . Strategic Planning
New Product Development and Launch . Sales Force Training . Customer
Training . Efficiency Improvements
Territory Management . New Business Growth . Budget Creation and
Administration . Collateral Development
( PROFESSIONAL EXPERIENCE (
ROUSH HOSPITALITY, Pleasant Hill, Iowa . 2009-Present
Manufacturers' representative providing flooring, furniture, art, and
lighting to clients in the hospitality industry.
Owner
Lead company operations, including strategic planning, budget creation and
administration, and sales. Promote product lines representing multiple
manufacturers, propelling sales throughout Iowa/Nebraska territory. Employ
consultative selling methods to understand the needs of hotel owners and
management groups and to recommend and sell products best suited to meet
those needs.
RYKO MANUFACTURING, Grimes, Iowa . 2005-2009
Largest car-wash equipment manufacturer in North America, offering full
array of car washes and car-wash accessories.
Product Marketing Manager
Piloted creation of nation's most extensive line of car wash equipment,
representing $40M in revenue and enjoying 40% market share. Conceptualized
and crafted strategic plans for multiple car wash components. Headed new
product introduction activities, determining prices, setting launch dates,
managing materials development, and detailing product specifications.
Handled profit and loss (P&L) management. Drove business growth by teaming
with national account managers and regional/district managers to win
business from Major Oil and private investors, respectively.
Select Highlights:
. Championed re-branding planning and rollout for company equipment and
literature.
. Played key role in advancing new products to area managers and
distributors by spearheading team orchestration of regional and
national tradeshows.
. Drove business growth by creating and introducing new marketing
collateral.
MAYTAG APPLIANCES, Newton, Iowa . 1999-2005
Leading manufacturer of commercial and home appliances.
Product Development Manager (2003-2005)
Championed creation, introduction, and continued sales strength of top
freezer and bottom freezer refrigeration equipment. Captained product
development, and mapped multi-generation strategy spanning 2, 5, and 10
years. Determined product specifications; established pricing, and
scheduled launch dates.
Select Highlights:
. Played central role in generating approximately $750M in sales revenue
by contributing to refrigeration product line launch.
. Boosted process efficiencies in new product developments and launches
by utilizing Kaizen and Lean/Six Sigma principles.
. Contributed leadership strengths to creation and launch of company's
Jenn-Air, Amana, and Magic Chef refrigeration equipment.
Cont'd.
DOUGLAS M. ROUSH . abl179@r.postjobfree.com . PAGE TWO
(MAYTAG, cont'd.)
Senior Sales Education Development Consultant (2001-2003)
Catalyzed professional development among sales force by creating and
deploying training program. Instructed new hires in product information,
merchandising, and professional/social selling. Delivered sales training at
national sales meetings. Conducted on-site product trainings for major
customers. Equipped sales team for new product launches, ensuring
preparedness by launch date.
Select Highlights:
. Introduced e-learning system for sales team, providing a state of the
art training tool while reducing expenses.
. Propelled professional growth and effectiveness of territory sales
representatives by creating 12-week training course targeting sales
methods, product expertise, and professional development.
. Crafted comparison materials measuring Maytag products against
competitor products.
. Contributed to creation of training collateral for use by Home Depot,
Lowe's, and Sears.
Territory Sales Manager (1999-2001)
Educated sales force in new products and programs by structuring and
implementing training program. Architected strategies to drive retail floor
traffic and boost sales, synchronizing marketing initiatives with
activities of all business units. Mapped annual "dealer plans" and detailed
monthly forecasts to support achievement of sales targets.
Select Highlights:
. Catapulted 17% sales increase in 6-month period.
. Consistently reached monthly and quarterly sales targets.
. Generated 30% increase in Southern Illinois territory independent
dealers.
. Achieved 9th place among all Territory Sales Managers for sales quota
realization.
Other previous roles included Account Development Manager - Amana
Appliances and Sales Representative -
First Gear, LLC. Details on request.
( EDUCATION (
Master of Business Administration
Drake University, Des Moines, Iowa
Bachelor of Arts in Business Administration
Wartburg College, Waverly, Iowa
( TECHNICAL SKILLS (
Microsoft Word, Excel, PowerPoint, and Works