Marketing Account Executive

Nancy J. Congdon

*** ***** ***** ******

Waukesha, WI 53186

(H) 262-***-**** / (C) 414-***-****

abl0xj@r.postjobfree.com

MARKETING PROFESSIONAL with over 15 years of experience with demonstrated

skills in all aspects of marketing and advertising, including strategic

planning, project management, andbrand management.

CORE COMPETENCIES include retail expertise, account management, client

relationship development, media planning, cross-functional team leadership,

organizational skills, training and mentoring.

Professional Experience

Savage Solutions, Milwaukee, WI 2010

Account Executive

Provided account service for clients including the Gateway To Milwaukee,

Medved, ENT, ODAM Law and Wisconsin Municipal Clerks Association.

Responsibilities included client service, account planning, project

management and website development.

House of Harley-Davidson, Milwaukee, WI 2007 - 2008

Marketing Manager

Prepared and executed strategic plans for the House of Harley-Davidson;

accountable for the marketing budget and all income and expenses for the

marketing department; implemented various marketing programs, which

included radio advertising, collateral, direct mail, website development,

public relations, media buying and social media networking; supervised

staff and volunteers, who worked on various events and projects for the

dealership; member of cross-functional teams that included political

groups, law enforcement, fire and community groups.

Accomplishments

. Increased dealership traffic 10% throughout 2007 and 2008.

. Developed and executed the Harley-Davidson Dealer Marketing Forum

with Harley-Davidson corporate advertising employees and other

Harley-Davidson dealerships.

. Responsible for planning, marketing and promoting Reunion Bash, the

dealership's celebration of Harley's 105th, including over 90

vendors and 75,000+ attendees.

. Recipient of DealerNews Top100 Category Winner for Best Customer

Service Initiative in 2007 and DealerNews Top100 2nd Runner-up in

2008.

Nonbox, Hales Corners, WI 2004 - 2007

Account Supervisor

Manage accounts for Nonbox including Steinhafels Furniture, Scheels All

Sports, Cambria Countertops and Forest County Potawatomi; highly involved

in media strategy, planning and placement for all clients; collaborate

with all members of the creative team, providing client input, internal

review and client feedback; coordinate efforts between outside vendors

for television and radio production, including budgeting, planning,

negotiating and implementation; responsible for all clients' budgets and

billings

Accomplishments

. Increased profitability on Steinhafels account by 56%.

. Created a broadcast matrix for Steinhafels to guarantee correct

creative rotation and trafficking,

per client's input.

. Developed a budgeting system for Steinhafels.

Wisconsin Energy Conservation Corporation, Madison, WI

2002 - 2004

Marketing Manager

Prepared and executed strategic planning for two non-profit, energy

efficiency programs, Wisconsin ENERGY STAR Homes and Home Performance

with ENERGY STAR, including radio advertising, collateral, co-op

marketing pieces, fact sheets, direct mail, website development, public

relations and miscellaneous newspaper and print advertisement; assisted

program consultants, builder partners and contractors with design and

placement of co-op advertising; supervised two Marketing Assistants;

worked directly with the Wisconsin Department of Revenue to ensure

contracts and compliance within programs were met.

Accomplishments

. Lead a cross-functional Marketing Committee to ensure success

within the programs.

. Developed a trade newsletter distributed to over 1,300 contractors,

builders and consultants within the programs, on a bi-monthly

basis.

. Responsible for marketing and promoting a statewide trade

conference with over 600 attendees and 40 educational sessions,

held in February 2003 and 2004.

. Recipient of 2 National ENERGY STAR Partner of the Year Awards for

effective promotion of energy efficiency programs.

McDonald's Corporation, Milwaukee, WI 2000 - 2001

Marketing Supervisor

Prepared and executed strategic planning for the local marketing calendar

and executed the national, strategic marketing calendar, including TV and

Radio advertising, new product launch, extensive POP kits and public

relations; provided local marketing recommendations for corporate-owned

restaurants; supervised the Ronald McDonald program by overseeing

projects and assisted with scheduling.

Accomplishments

. Managed the Green Bay, Rockford and Wausau Co-ops, consisting of 33

owner/operators, 118 stores, $328 million in sales and a $5 million

ad budget.

. Implemented numerous national consumer promotions, such as

Monopoly, Who Wants To Be A Millionaire, Fisher-Price Under 3

Sweepstakes and 102 Dalmatians, which included program education,

implementation guides, rules and odds, materials distribution, and

redemption procedures.

Hoffman York, Inc., Milwaukee, WI 1997 - 2000

Account Executive

Managed accounts for the Wisconsin Lottery, Kentucky Fried Chicken Co-

ops, Merillat Industries,

The Milwaukee Ballet, The Florentine Opera and new business prospects,

including consumer and trade advertising, consumer promotions, web

development, television and radio advertising, point of sale pieces and

various collateral pieces, while working extensively with clients;

Responsible for clients' budgets and billing.

Accomplishments

. Developed and executed a comprehensive budget and billing system

for the Wisconsin Lottery.

( Trained and supervised Asst. Account Executives and Account

Service Interns.

Colorcraft, Inc., Milwaukee, WI 1993 - 1997

Account Executive

Managed the production and finalization of projects for multiple clients;

coordinated projects between departments and worked extensively with

multiple teams.

Accomplishments

. Developed and implemented a project management system.

. Involved in Union negotiations with the Union representative, shop

steward, and the president of the company.

GSP Marketing Services, Chicago, IL 1992 - 1993

Account Executive

Managed accounts for Enesco Corporation and S & H Motivation, including

design, photography and assembly of catalogs, while working extensively

with clients.

Education

MBA, Specialization in Marketing

Marquette University, Milwaukee, WI

BS Business Administration, Specialization in Marketing

Marquette University, Milwaukee, WI

Organizations

Harley-Davidson Dealer Marketing Forum

Waukesha Catholic Public Relations & Recruitment Committee Chairperson

Association of Marquette University Women Board Member

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