Mark R. Glasson Value Contribution Statement
**** ****** **** ***** *** 248-***-****
Milford, MI 48380 abl0p3@r.postjobfree.com
Executive Sales/Portfolio Strategy Leader: Corporate Diagnostic Selling
FUNCTIONAL OVERVIEW EXPERIENCE
Value Positioning Management - 23 years automotive sales/marketing.
matching the company's Solutions Toolbox of innovation aligns to
expertise/position to a market's market demand.
direction, customer needs to target Sales: strong leader, communicator and
timing. tactical planner, highly effective value
negotiator to win/win solutions. Profitable
Sales & Business Development growth sown by cultivating, managing and
Customers: OEM's and Tier 1's delivering Satisfaction and Expectation to
Directed locals: Mentor and strong customers/partners.
leader by example, delegation. Customers/Markets
Sales; Acquisition, Opportunity NA: GM, Chrysler, Ford; Delphi, Visteon.
Assessment tactics/metrics, Korea: Hyundai automatic rain sensor.
infrastructure/resource-skill set to Europe: DCM.
CRM tools. India: Maruti, Mahindra, Tata.
Business Case Planning. Japan: Honda, Toyota. Directed to kieretsu
Landed cost target for supply chain. supplier for licensing/regional production.
Forward Business Planning - Strong experience in Marketing and Product
positioning the company for profitable Planning & Development; assess regional
growth. market drivers to customer needs and fit to
Strategic planning: company's growth, ROI. EBITDA schedule.
Market, Competitive Landscape International automotive experience;
assessment. NA/Mexico, Europe, Brazil. Asia Pacific:
Advanced Product Planning rqmts/Key China, India, Korea, Japan.
Customer Identification.
Automotive systems/modules application Drivetrain/transmissions. Electric shift
background system
HEV; Battery Packs, Electric Drive packaging
Interiors driver interface, sensing,
profiling.
HVAC control system; plenum actuators,
blower motor air flow.
Cockpits, Center Stack + Comfort systems.
HVAC control head + in-car sensing, ICE,
NAV/GPS/telemetry + wireless, displays.
ABS/TCS/ESC, Suspension ETC.
IAFM, manifolds, throttle body.
Lighting Experience: GE Lighting Bus. Grp
and Optrex; LED, Halogen, Xenon, LCD/VF
displays
Leading, training and motivating a Direct and matrix experience leading (5)
team in Direct or Matrix commercial Divisions BD customer activity in (4)
organization. regions and trained in customer commercial
rqmts.
Strong advocate of Team empowerment.
Problem-solving and Analytical Skills;
. Distill problems into key elements thereby
driving common ground solutions.
Mark R. Glasson
3294 Canyon Oaks Trail, Milford, MI 48380
Mobile: 248-***-**** Home: 248-***-**** E-Mail:
abl0p3@r.postjobfree.com
Strategic Sales and Commercial Leadership
Global Market Knowledge - Technology Solutions and Services
"Success is based on understanding the market drivers, knowing where your
customers fit the market with their gaps to growth, then aligning a "living
strategy" to ensure growth"
Highly-motivated sales/marketing executive with experience holding
concurrent sales leadership and business development management roles.
Skill set portfolio matches the company expertise to customer expectations
via the Value of integration thru innovation. Consistent success delivering
sales revenue increases in the 130% to 200% range with higher EBIT.
Accomplished LEADER/communicator with natural consensus-building skills
coupled with strong problem-solving driving "out of the box"
solutions/results. "Hands on" dynamic leader, mentor of sales teams within
direct and matrix organizations. Global market experience includes North
America (US, Mexico, and Canada), Europe, and Asia Pacific (China, Korea,
India, and Japan).
Corporate / Business Development Sales Leadership, Training, and
Initiatives Motivation
Forward Business Modeling for Profit / Customer Expectation Management
Growth Strong Negotiation / Consensus /
Portfolio Value Positioning Management Consultative Skills
Automotive, Technology Segment
Product Planning, Development, and Expertise
Marketing Commercialization Program Management
Partnerships, Alliances, and Joint
Ventures
Career History and Accomplishments
VisionSeeds, LLC, Milford, MI 2005 to Present
Business Planning/Strategy Consultant
Targeting B2B start-up and mature organizations, built this growing sales
and business development consultancy to optimize an organization's market
value in the technology, transportation, telecommunications spaces:
Manufacturer's Rep-hardware: insert/over-molded electro-mech and
mechatronic assemblies.
Manufacturer's Rep-SEO Database: web-server database tool; Product
Engineering/Mktg/Purch.
Strategic Business and Market Planning/Development: Market planning,
analysis, and assessment; commercialization of technology and products; M&A
candidate identification; portfolio repositioning, market investment and
capitalization advisement; Market Plan preparation for introduction
to/consideration by VCs and Angel investors; and multi-channel
participation to drive higher revenue stream and optimize
capacity/overheads.
Revenue Growth: Selling and promoting value to customers; strategic
positioning for new business award success; tactical planning to promote
value re-balancing; and cost recovery/avoidance and growth.
Provide strategic business modeling, product planning and tactical
implementation services to Hybrid Electric applications; electric car
company w/sustainable mobility; MagLev propulsion for
Freight/Passenger/Bullet trains.
Siemens VDO Automotive Corporation - Auburn Hills, MI 2000 to 2005
Senior Key Account Manager - Global
Led the global commercial efforts with customer Delphi [all Automotive
Divisions] resulting in $145.0M sales revenue for Siemens Automotive (all
Divisions) a $10.4B leading global supplier of automotive electronics and
mechatronics. Delphi, $26.0B, largest publicly traded & most diversified
Tier 1 supplier of assemblies to (GM) with growth strategy covering all
global OEM's. The challenge was providing a VALUE solution to Delphi's
captive Divisional strategic product/market development approach to one
that reflected total customer expectations with a Siemens Automotive Value
Solution. Heavily engaged in CRM partnerships with
Systems/Product/Integration engineering, Purchasing and advanced technology
to meet the market needs of this customer.
Mark R. Glasson Page 2 of 3
. Achieved 130% year-over-year growth within a 5-year period by developing
innovative strategic business, account, and marketing plans, in addition
to cross functional collaboration with regional and global colleagues to
develop sales strategies and global implementation tactics to drive
Delphi's divisions.
. Developed and secured Delphi as a key customer by creating and managing a
business plan that increased revenue and EBIT in key product technology
areas within specific customer divisions.
. Employed global market knowledge and optimized systems solutions with
technology leveraging, using innovative product development initiatives
and creative industrial process capacity solutions to attain
profitability for all players.
. Held strategy sessions with the customer to calibrate the customer market
perceptions to market expectations and to align SVDO automotive
applications expertise to enhance, differentiate customer Delphi's
systems portfolio.
TRW Automotive Electronics / Lucas Varity/ Lake Center Industries
(LCI) 1985 to 2000
Farmington Hills, MI / Troy, MI / Southfield, MI
Sales Director, Tier 1 Accounts - TRW Automotive Electronics, 1999 to 2000
Held multiple leadership roles following Lucas Varity acquisition in 1999.
Served as Sales Director for advanced sales in Tier 1 accounts. Created new
product solutions for TRW's growth portfolio. Resolved customer issues and
led all marketing, product planning, and product development. Oversaw an
Account Manager.
. Grew the "systems solutions toolbox" to include additional, multiple
divisional product offerings - specifically Powerpacks (motor, ECU, and
sensors).
. Developed market and business plans for the electronic automatic shift
system, a new concept that involved the customer in the development
stage. Worked with Engineering and select key customers to co-develop a
cycle of communication to allow feedback, modifications, and improvement
in three critical areas - electrical interface, operating software, and
packaging. Worked in parallel with OEM's to guarantee product success.
. Attained long term projected growth of 120% to 140% and increased market
penetration from 20% to 40% by focusing on the shift system and drive
train with core technologies of driver interface electronics matched to
human factor ergonomics, actuation, position sensing.
Sales Director, International Business Development - Lucas Varity
Automotive, 1997 to 1999
Promoted to the Tier I Sales Director to lead repositioning efforts of
product portfolio throughout North America and the newly entered European
and Asia Pacific markets. Led global new product and commercializing
advanced product line development and launches, marketing efforts, and new
customer acquisition - expansion of system solutions to division level.
Applied six sigma methodologies and innovation management techniques.
Additional system components: Harnesses, security electronics, electric
steering, EH and Motor technologies. Lucas Varity Automotive (annual sales
of $1.4B) was acquired by TRW Automotive in 1999.
. Directed the Korean local sales force in the localization of the
Automatic Rain Sensor for Hyundai.
. Co-directed cockpit integration product development, technology planning,
and partnerships and alliances with the initial focus in Europe.
. Developed North American market, designed product plans, and partnerships
for interior integration with product life growth projected at 160%.
. Directed and developed strategy for the electronic gear selection market
plan with the systems group. Plan included key markets, vehicle segments,
customers and deliverables with 120% projected growth over product life
cycle.
. Achieved 115% growth, through Senior Account Manager, for Chrysler JTE
Transmissions account with the implementation of a tactical problem-
solving plan and directed development of New Venture Gear into a growth
opportunity during an acquisition phase.
Mark R. Glasson
Page 3 of 3
. Analyzed the market for opportunities based on Interior Trim Tier 1's,
system/technology trends, market positions, and value trends. Recommended
next steps to executive management.
. Assessed company's capabilities for gaps, developed product strategy,
directed Engineering to application develop core technologies, and
solicited regional partners to engage the strategy.
Director, Business Development - Lucas Industries PLC, 1995 to 1997
Promoted to lead portfolio repositioning and apply innovative business
development efforts in product development and commercialization driving
the development of new customers for existing products and new products for
existing customers. Lucas Industries acquired Varity in 1997.
. Performed marketing and product development activities, market and
customer assessment analysis, product development targeting based on
value-stream optimization, and technology advantages/integration.
Sales Director, General Motors Account - Lake Center Industries, 1991
to 1995
Sales Marketing Manager, Automotive Electronics - Lake Center Industries,
1990 to 1991
Senior Account Manager, GM, All and Ford Transmissions - Lake Center
Industries, 1985 to 1990
Drove and secured a strong client relationship with General Motors,
managing $42M in annual sales revenues and an account team of three Senior
Account Managers and an administrator. Lake Center Industries (annual
sales of $150M) was acquired by Lucas Industries PLC in 1995, due to
phenomenal growth rate and to incorporate a culture of innovation in sales
and management efforts.
. Increased annual revenue 250% and profitability 100% by identifying value-
stream initiatives and competition.
. Led sales team in award of transmission position sensing contract valued
at $25M.
. Secured award of Cadillac automatic rain sensor contract, North American
First to Market, valued at $55M over a five-year period.
Pine Sales, Inc., Troy, MI 1982 to 1985
Account Manager / Manufacturers Representative
Established relationships and sold electrical and electronic components for
the telecommunications, computer peripheral, industrial, and automotive
advanced development market sectors.
General Electric - Lighting Business Group, Cincinnati, OH 1979 to
1982
Account Manager - OEM Accounts and Commercial/Industrial Distributors
+Retailers
. Achieved national status as #1 in percentage growth in 1980, and #3 in
percentage growth in 1981
Education and Affiliations
Central Michigan University, Mt. Pleasant, MI
B.S., Marketing / Economics, 1978
Northwestern University - Kellogg Graduate School, Chicago, IL
Mergers and Acquisitions - Executive Training Program
Member, Society of Automotive Engineers (S.A.E.), 1986 to 2001; 2003 to
Present
Attended numerous professional development and executive training seminars.
Practical knowledge of Six Sigma and lean techniques. Working knowledge of
French and German.
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