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Sales Manager

Location:
Milford, MI, 48380
Posted:
August 02, 2010

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Resume:

Mark R. Glasson Value Contribution Statement

**** ****** **** ***** *** 248-***-****

Milford, MI 48380 abl0p3@r.postjobfree.com

Executive Sales/Portfolio Strategy Leader: Corporate Diagnostic Selling

FUNCTIONAL OVERVIEW EXPERIENCE

Value Positioning Management - 23 years automotive sales/marketing.

matching the company's Solutions Toolbox of innovation aligns to

expertise/position to a market's market demand.

direction, customer needs to target Sales: strong leader, communicator and

timing. tactical planner, highly effective value

negotiator to win/win solutions. Profitable

Sales & Business Development growth sown by cultivating, managing and

Customers: OEM's and Tier 1's delivering Satisfaction and Expectation to

Directed locals: Mentor and strong customers/partners.

leader by example, delegation. Customers/Markets

Sales; Acquisition, Opportunity NA: GM, Chrysler, Ford; Delphi, Visteon.

Assessment tactics/metrics, Korea: Hyundai automatic rain sensor.

infrastructure/resource-skill set to Europe: DCM.

CRM tools. India: Maruti, Mahindra, Tata.

Business Case Planning. Japan: Honda, Toyota. Directed to kieretsu

Landed cost target for supply chain. supplier for licensing/regional production.

Forward Business Planning - Strong experience in Marketing and Product

positioning the company for profitable Planning & Development; assess regional

growth. market drivers to customer needs and fit to

Strategic planning: company's growth, ROI. EBITDA schedule.

Market, Competitive Landscape International automotive experience;

assessment. NA/Mexico, Europe, Brazil. Asia Pacific:

Advanced Product Planning rqmts/Key China, India, Korea, Japan.

Customer Identification.

Automotive systems/modules application Drivetrain/transmissions. Electric shift

background system

HEV; Battery Packs, Electric Drive packaging

Interiors driver interface, sensing,

profiling.

HVAC control system; plenum actuators,

blower motor air flow.

Cockpits, Center Stack + Comfort systems.

HVAC control head + in-car sensing, ICE,

NAV/GPS/telemetry + wireless, displays.

ABS/TCS/ESC, Suspension ETC.

IAFM, manifolds, throttle body.

Lighting Experience: GE Lighting Bus. Grp

and Optrex; LED, Halogen, Xenon, LCD/VF

displays

Leading, training and motivating a Direct and matrix experience leading (5)

team in Direct or Matrix commercial Divisions BD customer activity in (4)

organization. regions and trained in customer commercial

rqmts.

Strong advocate of Team empowerment.

Problem-solving and Analytical Skills;

. Distill problems into key elements thereby

driving common ground solutions.

Mark R. Glasson

3294 Canyon Oaks Trail, Milford, MI 48380

Mobile: 248-***-**** Home: 248-***-**** E-Mail:

abl0p3@r.postjobfree.com

Strategic Sales and Commercial Leadership

Global Market Knowledge - Technology Solutions and Services

"Success is based on understanding the market drivers, knowing where your

customers fit the market with their gaps to growth, then aligning a "living

strategy" to ensure growth"

Highly-motivated sales/marketing executive with experience holding

concurrent sales leadership and business development management roles.

Skill set portfolio matches the company expertise to customer expectations

via the Value of integration thru innovation. Consistent success delivering

sales revenue increases in the 130% to 200% range with higher EBIT.

Accomplished LEADER/communicator with natural consensus-building skills

coupled with strong problem-solving driving "out of the box"

solutions/results. "Hands on" dynamic leader, mentor of sales teams within

direct and matrix organizations. Global market experience includes North

America (US, Mexico, and Canada), Europe, and Asia Pacific (China, Korea,

India, and Japan).

Corporate / Business Development Sales Leadership, Training, and

Initiatives Motivation

Forward Business Modeling for Profit / Customer Expectation Management

Growth Strong Negotiation / Consensus /

Portfolio Value Positioning Management Consultative Skills

Automotive, Technology Segment

Product Planning, Development, and Expertise

Marketing Commercialization Program Management

Partnerships, Alliances, and Joint

Ventures

Career History and Accomplishments

VisionSeeds, LLC, Milford, MI 2005 to Present

Business Planning/Strategy Consultant

Targeting B2B start-up and mature organizations, built this growing sales

and business development consultancy to optimize an organization's market

value in the technology, transportation, telecommunications spaces:

Manufacturer's Rep-hardware: insert/over-molded electro-mech and

mechatronic assemblies.

Manufacturer's Rep-SEO Database: web-server database tool; Product

Engineering/Mktg/Purch.

Strategic Business and Market Planning/Development: Market planning,

analysis, and assessment; commercialization of technology and products; M&A

candidate identification; portfolio repositioning, market investment and

capitalization advisement; Market Plan preparation for introduction

to/consideration by VCs and Angel investors; and multi-channel

participation to drive higher revenue stream and optimize

capacity/overheads.

Revenue Growth: Selling and promoting value to customers; strategic

positioning for new business award success; tactical planning to promote

value re-balancing; and cost recovery/avoidance and growth.

Provide strategic business modeling, product planning and tactical

implementation services to Hybrid Electric applications; electric car

company w/sustainable mobility; MagLev propulsion for

Freight/Passenger/Bullet trains.

Siemens VDO Automotive Corporation - Auburn Hills, MI 2000 to 2005

Senior Key Account Manager - Global

Led the global commercial efforts with customer Delphi [all Automotive

Divisions] resulting in $145.0M sales revenue for Siemens Automotive (all

Divisions) a $10.4B leading global supplier of automotive electronics and

mechatronics. Delphi, $26.0B, largest publicly traded & most diversified

Tier 1 supplier of assemblies to (GM) with growth strategy covering all

global OEM's. The challenge was providing a VALUE solution to Delphi's

captive Divisional strategic product/market development approach to one

that reflected total customer expectations with a Siemens Automotive Value

Solution. Heavily engaged in CRM partnerships with

Systems/Product/Integration engineering, Purchasing and advanced technology

to meet the market needs of this customer.

Mark R. Glasson Page 2 of 3

. Achieved 130% year-over-year growth within a 5-year period by developing

innovative strategic business, account, and marketing plans, in addition

to cross functional collaboration with regional and global colleagues to

develop sales strategies and global implementation tactics to drive

Delphi's divisions.

. Developed and secured Delphi as a key customer by creating and managing a

business plan that increased revenue and EBIT in key product technology

areas within specific customer divisions.

. Employed global market knowledge and optimized systems solutions with

technology leveraging, using innovative product development initiatives

and creative industrial process capacity solutions to attain

profitability for all players.

. Held strategy sessions with the customer to calibrate the customer market

perceptions to market expectations and to align SVDO automotive

applications expertise to enhance, differentiate customer Delphi's

systems portfolio.

TRW Automotive Electronics / Lucas Varity/ Lake Center Industries

(LCI) 1985 to 2000

Farmington Hills, MI / Troy, MI / Southfield, MI

Sales Director, Tier 1 Accounts - TRW Automotive Electronics, 1999 to 2000

Held multiple leadership roles following Lucas Varity acquisition in 1999.

Served as Sales Director for advanced sales in Tier 1 accounts. Created new

product solutions for TRW's growth portfolio. Resolved customer issues and

led all marketing, product planning, and product development. Oversaw an

Account Manager.

. Grew the "systems solutions toolbox" to include additional, multiple

divisional product offerings - specifically Powerpacks (motor, ECU, and

sensors).

. Developed market and business plans for the electronic automatic shift

system, a new concept that involved the customer in the development

stage. Worked with Engineering and select key customers to co-develop a

cycle of communication to allow feedback, modifications, and improvement

in three critical areas - electrical interface, operating software, and

packaging. Worked in parallel with OEM's to guarantee product success.

. Attained long term projected growth of 120% to 140% and increased market

penetration from 20% to 40% by focusing on the shift system and drive

train with core technologies of driver interface electronics matched to

human factor ergonomics, actuation, position sensing.

Sales Director, International Business Development - Lucas Varity

Automotive, 1997 to 1999

Promoted to the Tier I Sales Director to lead repositioning efforts of

product portfolio throughout North America and the newly entered European

and Asia Pacific markets. Led global new product and commercializing

advanced product line development and launches, marketing efforts, and new

customer acquisition - expansion of system solutions to division level.

Applied six sigma methodologies and innovation management techniques.

Additional system components: Harnesses, security electronics, electric

steering, EH and Motor technologies. Lucas Varity Automotive (annual sales

of $1.4B) was acquired by TRW Automotive in 1999.

. Directed the Korean local sales force in the localization of the

Automatic Rain Sensor for Hyundai.

. Co-directed cockpit integration product development, technology planning,

and partnerships and alliances with the initial focus in Europe.

. Developed North American market, designed product plans, and partnerships

for interior integration with product life growth projected at 160%.

. Directed and developed strategy for the electronic gear selection market

plan with the systems group. Plan included key markets, vehicle segments,

customers and deliverables with 120% projected growth over product life

cycle.

. Achieved 115% growth, through Senior Account Manager, for Chrysler JTE

Transmissions account with the implementation of a tactical problem-

solving plan and directed development of New Venture Gear into a growth

opportunity during an acquisition phase.

Mark R. Glasson

Page 3 of 3

. Analyzed the market for opportunities based on Interior Trim Tier 1's,

system/technology trends, market positions, and value trends. Recommended

next steps to executive management.

. Assessed company's capabilities for gaps, developed product strategy,

directed Engineering to application develop core technologies, and

solicited regional partners to engage the strategy.

Director, Business Development - Lucas Industries PLC, 1995 to 1997

Promoted to lead portfolio repositioning and apply innovative business

development efforts in product development and commercialization driving

the development of new customers for existing products and new products for

existing customers. Lucas Industries acquired Varity in 1997.

. Performed marketing and product development activities, market and

customer assessment analysis, product development targeting based on

value-stream optimization, and technology advantages/integration.

Sales Director, General Motors Account - Lake Center Industries, 1991

to 1995

Sales Marketing Manager, Automotive Electronics - Lake Center Industries,

1990 to 1991

Senior Account Manager, GM, All and Ford Transmissions - Lake Center

Industries, 1985 to 1990

Drove and secured a strong client relationship with General Motors,

managing $42M in annual sales revenues and an account team of three Senior

Account Managers and an administrator. Lake Center Industries (annual

sales of $150M) was acquired by Lucas Industries PLC in 1995, due to

phenomenal growth rate and to incorporate a culture of innovation in sales

and management efforts.

. Increased annual revenue 250% and profitability 100% by identifying value-

stream initiatives and competition.

. Led sales team in award of transmission position sensing contract valued

at $25M.

. Secured award of Cadillac automatic rain sensor contract, North American

First to Market, valued at $55M over a five-year period.

Pine Sales, Inc., Troy, MI 1982 to 1985

Account Manager / Manufacturers Representative

Established relationships and sold electrical and electronic components for

the telecommunications, computer peripheral, industrial, and automotive

advanced development market sectors.

General Electric - Lighting Business Group, Cincinnati, OH 1979 to

1982

Account Manager - OEM Accounts and Commercial/Industrial Distributors

+Retailers

. Achieved national status as #1 in percentage growth in 1980, and #3 in

percentage growth in 1981

Education and Affiliations

Central Michigan University, Mt. Pleasant, MI

B.S., Marketing / Economics, 1978

Northwestern University - Kellogg Graduate School, Chicago, IL

Mergers and Acquisitions - Executive Training Program

Member, Society of Automotive Engineers (S.A.E.), 1986 to 2001; 2003 to

Present

Attended numerous professional development and executive training seminars.

Practical knowledge of Six Sigma and lean techniques. Working knowledge of

French and German.

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