Sales Project Manager
Resume:
Janelle Shipley
Gosport, IN 47433 abl0nm@r.postjobfree.com
Cell: 812-***-****
Marketing, Sales & Product Management Executive
Results-driven Master of Business Administration with 10+ years successful
marketing, sales and project management experience. Expert at capitalizing
on relationships with internal and external customers, and negotiations
resulting in revenue generation in all market conditions. Proven ability
developing strategic pricing strategies for both consumer and business-to-
business promotional programs exceeding gross profit goals at the local,
regional and national levels. Highly skilled team builder with strong P&L
skills.
Core Competencies
Strategic Business, Market & Sales Product Prioritization & Consumer
Planning Trends
P & L Management Program & Project Management
Contract/Price Negotiation Product Introduction & Life Cycle
Management
Team Leadership & Collaboration Multi-Site Program Management
Print & Web Program/Production Profitability Improvement
Management
Professional Experience
Tree of Life, Inc. - Bloomington, IN
2000-2010
$1 billion+ distributor of consumer packaged goods.
Regional Promotions Manager
Advertising & Marketing Manager
Promotions Coordinator, Natural
Formulated all sales, marketing, advertising and promotional strategies for
multiple classes of trade (natural, supermarket and big box retailers) for
ISO 9001 and 14001 certified distributor. Established strategic
partnerships and worked collaboratively with over 4500 vendors,
manufacturers, brokers and customers to create effective marketing and
promotional programs and high-impact new product launches. Managed all
print production processes and materials. Led a merchandising & promotions
department of 7 hourly and management personnel, and day-to-day activities
of a sales force for 14 states.
Key Contributions:
. Managed promotional programs generating more than $39 million in annual
sales.
. Created new promotional and marketing programs generating incremental
sales of $40.6 million from 2000-2009.
. Yearly Trade Show Project Manager, 2000-2009, increased trade show sales
by 340% and vendor participation by 45%.
. Executive VP of Sales recognized my talent and appointed me to manage
our largest vendor. Reversed the vendor's negative sales in 2005-2007
to a 20% increase in sales 2007-2009.
. Project Manager for a new national consumer flyer program from
conception through market entry. Managed monthly program throughout the
life cycle. Program became the company's largest promotional program
within 3 years.
. Generated procurement estimates for all new items and promotional
programs resulting in a 98% service level.
. Changed entire advertising process from print production expenses of
$314,000 per year to a profit of $480,000 per year, utilizing vendor co-
op and marketing funds.
. Plan and conduct "Broker Council" and regional/national sales meetings.
Served as regional spokesperson for all sales and marketing programs.
. Spearheaded a private label brand program increasing shelf placement by
48% and sales by 125%. Managed over 100 items with 10-20 new item
introductions per year.
. Managed an average $76 million sales & marketing budget, reducing
expenses while increasing sales from 2003-2009.
Janelle Shipley
Page 2
THE TIMES-MAIL - Bedford, IN
1996-2000
Newspaper and Commercial Printing company.
Special Products Coordinator
Marketing Consultant
Oversee the coordination, sales, production, printing and budgeting of 74
publications generating $425,000 in advertising revenue per year. Formed
mutually beneficial alliances with a variety of community organizations.
Set and tracked annual budget including all production and sales costs.
Key Contributions:
. Exceeded sales goals every year.
. Met all deadlines and production budgets.
THE HERALD TIMES, INC. - Bloomington, IN
1995-1996
Newspaper and Commercial Printing company.
Sales Representative
Developed marketing and sales plans for the Commercial Printing division,
consistently exceeding revenue goals for a variety of publications
including tourism, Chamber of Commerce, and business-to-business magazines
and directories.
CROSSROADS COMMUNICATIONS - Bloomington, IN
1995-1996
Sports Marketing Firm
Media relations responsibilities for a sports marketing firm including
complete event coordination of the "Do Indiana OffRoad Series". Developed
press releases, media kits, media scheduling and on-site production for 22
races in five states.
AT&T - Bedminster, NJ
1993
Summer Intern
Internship with the Opportunity Analysis & Assessment department.
Coordinated limited time promotions in accordance with FCC regulations.
Facilitated communication between FCC representatives and AT&T staff to
maintain customer relations, focus on quality and effective client rates.
Education
Master of Business Administration - Indiana Wesleyan University
Bachelor of Arts - Journalism - Indiana University, Bloomington
References Available Upon Request
Contact this candidate