Sales Manager

Rebecca Reeves

**** ***** **** ***-

***-****

Madison, WI 53711

***********@*******.***

SUMMARY

Operations Director with significant experience in the deadline driven

advertising sales industry. Highly skilled at both creating and executing

the vision to achieve strategic organizational goals. Accomplishments

exemplify strong capability in creating a culture that develops, empowers

and engages robust teams and leadership across multiple functions, and

establishing organizational structure, resources and processes that

maximize efficiency and produce exceptional results.

PROFESSIONAL EXPERIENCE

CHARTER MEDIA, Madison, WI

2003 to 2010

The cable advertising sales division of Charter Communications, a Fortune

500 company and the 4th largest cable operator in the United States.

Director of Operations, Great Lakes Division

Managed Media Operations Center (MOC) which encompassed client services,

technical operations and creative services for the Great Lakes KMA,

consisting of 100 employees, 100 headends and 3200 networks, servicing 20

sales offices with annual sales of $60 million. Accountable for commercial

production, sales automation and order tracking, scheduling, managing

airtime inventory, airing and billing.

. Oversaw significant infrastructure expansion and new product rollouts,

including expansion from 1500 nets to 3000, 50 headends to 100, and 5

Main Street networks to 29, resulting in increased selling

opportunities and product offerings while adhering to industry and

corporate bandwidth requirements.

. Managed creation and administration of $6.2 million capital budget and

$6.7 million expense budget and through careful expense management and

repurposing of capital assets, consistently came in 10% under target

each year.

. Transitioned traffic accountabilities from Sheboygan to Madison which

required a rebuild of entire department, including staffing and

training. Led staggered rollover of 20+ sales offices, resulting in no

downtime and minimal lost revenue throughout transition.

. Created and implemented a program that empowered front-line employees

to assist in developing performance metrics, impact changes and lead

initiatives, which engaged staff and maximized proficiencies, proven

by ability to manage same work load as other offices with 30% less

staff.

. Developed and facilitated 6 month leadership development program

focused on transitioning managers ("doers") into coaches (empowering

employees) and witnessed culture change over time, where employees

became more proactive, managers were supportive and team dynamics

improved overall.

. Oversaw creation and implementation of a creative services database

that improved data analysis, resulting in quicker turnaround time on

projects, reduction in re-edits and improved communication between

field producers and in-house editors.

. Led development of career path matrix, which provided employees

tangible understanding of what was needed to be considered for

advancement. Program received 99.5% favorable rating from employees

and positively impacted scores on the Employee Opinion Survey.

. Oversaw product launch, branding, rollout, training and implementation

of new CRM based sales proposal and tracking system that helped

standardize order entry, tracking and reporting for 130+ sales

associates, resulting in improved data analysis and reporting

capabilities for sales management.

. Initiated creation of Media Lab that allowed for lab design, vendor

involvement and testing in real world environments prior to production

for all MOC technical products, which improved rollout process for

upgrades and significantly reduced unforeseen issues and end user

frustrations.

. Oversaw creation of MNOC, a central point of contact for 200+ end

users including a 24/7 help desk, monitoring, daily scheduling and

verification for all 3200 networks and associated systems, resulting

in improved end user experience and increased revenue by improving

response time to outages.

. Implemented new employee orientation program and required six week

training program for each new associate, resulting in increased

confidence in capabilities and understanding of how their role

impacted other departments.

. Developed and implemented several outreach programs to help bridge the

geographical gap with internal customers (sales associates) and the

MOC such as operations training and recognition programs, virtual

suggestion box and Meet the Team site in SharePoint, which resulted

stronger relationships between operations and sales and improved

perception of the MOC.

TIME WARNER CABLE, Costa Mesa, CA

1997 to 2003

Time Warner Cable offers Digital Cable TV, High-Speed Online and Digital

Phone services across the nation.

Director of Operations (2003)

Responsible for client services, ad insertion and creative services

departments consisting of approximately 30 employees. Responsibilities

included development of operational policies and procedures, hiring, staff

development and training, and capital and expense budgeting.

. Instituted an organizational structure, developed and implemented

standard operating procedures, and set performance expectations with

staff, which greatly enhanced workflow and supported the need to

handle exponential sales growth over a short period of time.

. Managed conversion from CCMS 20/20 to Novar that further enhanced

traffic and billing capabilities, allowed the move from manual data

entry to electronic order entry, better management of ad sales

inventory and better accuracy in order execution.

. Transitioned from tape based ad insertion to analog ad insertion which

allowed clients to get on air faster, gave us a better ability to

monitor our ad insertion systems, improved response time to outages

and saved money on tapes and transport.

Operations Manager (1999 to 2002)

Client and Creative Services Manager (1998 to 1999)

Lead Traffic Coordinator (1997)

Prior experiences include owner of a video production company and

Prior to 1997

various positions at two local broadcasting companies.

EDUCATION

B.A., Broadcast Communications, Marquette University, Milwaukee, WI

Registered Corporate Coach from the World Association of Business Coaches-

2008

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