Sales Representative
Resume:
Allan G. LaRuffa
Thousand Oaks, CA 91362
abkzqf@r.postjobfree.com
OBJECTIVE
Seeking a challenging position in Sales, utilizing years of extensive
experience in new business development, territory expansion, negotiations,
multi-tasking, sales training and customer service. Emphasis on product
forecasting and problem solving with specialty retailers. Oversaw all
customer activity including credit, shipping, booking errors, company
policy issues and product returns. Developed new sales strategies,
leveraged special funding and prepared customized business plans which
generated incremental business.
PROFESSIONAL EXPERIENCE
CENTRAL CASTING, Burbank, CA
2006-Present
Movie Extra
. Working inside major movie, TV studios, and movie sets as a background
actor with a non-
speaking role. Appeared in seven major movies as an upscale business type
as well as various types in
TV shows and sitcoms.
Mattel, Inc., El Segundo, CA
1988 - 2006
Senior Special Market Sales Representative (1998 - 2006)
Managed and consulted domestic and direct import business for key corporate
specialty retailers.
Prepared, presented, and implemented customized business plans to
customers. Full administration
of account activity including forecasting, securing purchase orders,
monitoring shipping, and problem solving. Assisted Sales Manager in
training and coaching new and existing Sales Representatives within the
department.
. Managed over $5 million in annual accounts within assigned geographic
territory.
. Developed new business relationships and sales incentives with customers
in order to expand the product line.
. Negotiated marketing development funds with key customers in order to
leverage incremental business.
. Ensured adding sales growth by communicating sales opportunities and
promotions to marketing.
Special Markets Sales Representative (1993 - 1998)
Conducted market analysis on existing customer base and developed
strategies to generate incremental sales. Assisted customers with
displaying, merchandising and advertising key products in order to maximize
store sales.
. Identified new business opportunities within existing accounts and
qualified prospects through trade shows, call ins, the internet, and
referrals consistently building account base.
. Generated over $3 million annually within assigned geographic territory.
. Managed and supervised independent brokers resulting in the expansion of
the product line with specialized retailers.
Allan LaRuffa
Page 2
Inside Sales Representative (1988 - 1993)
Responsible for account base of approximately 150 customers with a $2
million annual volume.
. Secured new areas of distribution for toys by partnering with several
internal marketing groups to identify new target retailers such as
Department Stores, Duty-Free Shops and Automotive Shops.
. Managed and attended trade shows with delivery, sample set up and catalog
distribution securing product exposure and developing new business
opportunities.
. Created direct mail campaigns for prospective customers which grew the
account base annually by 5%.
Awards and Recognition
. Received five Mattel awards for outstanding sales achievement:
Year Percent of yearend sales goal
1989 125%
1994 115%
1996 118%
2000 120%
2002 122%
LICENSURE/ Current
. Real Estate Salesperson License
. Real Estate Trainee Appraiser License
. Notary Public Commission
Education
Bachelor of Science in Business Administration, California Coast
University, Santa Ana, CA
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