Evan D. Martin
Lincoln Street
Columbus, OH 43215
614-
`
**********.*@*****.***
Career Objective: A position that enables me to utilize my analytic,
creative skills and, project coordination experiences to advance product
positioning and surpass company objectives.
SUMMARY OF QUALIFICATIONS
This is a "recession resume": Since graduating into a down economy, I have
had 3 experiences with leading companies which have given me excellent,
real-world training in Marketing, Advertising, Sales, and Supply Chain
Management.
. B.A in Communications and Marketing from University of Dayton.
. 6 month, fulltime internship with SBC Advertising Inc.
. 1 years in healthcare marketing and sales with McKesson, Inc. and
StemCyte Inc.
. 5 month fulfilled contract with Wendy's International Quality Supply
Chain Co-op.
. 8 week Study Tour in China though University of Dayton.
. Project Management Seminar, Fisher College of Business, Ohio State
University.
. Strong technology skills including all Microsoft office applications.
EXPERIENCE
Wendy's Quality Supply Chain Co-op, Dublin OH
(contract) April-August 2010
Promotions/Program Coordinator
Skills
. Gathering and consolidating key information as input to Wendy's
suppliers and distributors for Wendy's local and national promotions,
new product rollouts, product change rollouts, and product
disengagements.
. Responsible for daily inventory tracking/managing and correction of 9
items in Wendy's new salad program (largest new item national roll-out
in 8 years) through 23 third-party distribution centers to ensure a
continuous supply to Wendy's restaurants while mitigating unnecessary
and costly obsolescence due to media spikes, shelf life, and storage
room constraints.
. Lead program coordinator on cross-functional team of R&D, operations
and marketing staff for market testing of breakfast program and
development of supply plan for national rollout.
. Playing an integral role in taking projections from marketing
department in the form of a Pmix for restaurant AUV sales, and turning
them into a supply plan for procurement, manufacturing and
distribution of individual ingredients.
. Conducting disengagement plans for numerous breakfast Items, packaged
items, and french fries (including salt etc.).
McKesson Inc., Columbus OH
December 2008-July 2009
Account Manager, Medical Surgical Department (employment ended when the
regional office was re-structured and the sales manager was terminated)
. Consulting with high level customers, e.g., physicians and surgeons,
about complex medical and surgical products, e.g., supplies,
comprehensive laboratory and capital equipment, and pharmaceuticals
including vaccines, injectables, and IV solutions.
. Developing product knowledge, for 150,000 national brand medical-
surgical products and instruments, from syringes to exam tables, and
understanding their distribution processes.
. Cultivating relationships with very difficult to access, influential
decision-makers (e.g., office managers, nurses and material managers)
as well as providing them with excellent customer service.
. Identifying and developing market strategies that increase market
share and sales through analysis, product expertise and sound business
instincts.
. Adept with technology, e.g., Developing knowledge of tech systems and
services including E-Prescribing, Web-Based Order Management System,
Laboratory Information Systems (LIS),Claims Processing, and Practice
Management Tools.
. Strong systems thinking, e.g., consistently selected to lead
installation and implementation of Scan Managers (inventory management
system) for surgery centers and physician offices.
. Strong communicating skills for providing oral and written
presentations to key decision-makers, e.g., on business reviews,
benchmarking, performance metrics, and supply usage by product
categories.
SBC Advertising Inc., Columbus Ohio
January-June 2008
B2B, Account Services, Retail Intern
Presentation skills:
. Drafting RFPs, e.g., for Emergitech Inc. to improve strategic brand
positioning and website development.
. Creating PowerPoints for board meetings and budget proposals, e.g.,
for Johnson Diversey and, AAA Inc. 2008 Board Meetings and
presentation of AAA Brand Experience Ideas.
. Writing monthly statistical reports, e.g., for multiple Elmer's
Products websites.
Research and data management skills:
. Conducting website analyses, e.g., for numerous Elmer's products.
. Calculating metrics for product surveys and newsletter tracking
reports, e.g., for Elmer's.
. Generating competitive platforms, e.g., for Huntington Bank Inc. "at-
Work" program.
. Managing large data bases, e.g., improved Big Lots Buzz Club email
list by verifying accuracy of 45,000 addresses.
. Compiling media plan information and execution, e.g., for Huntington
Bank Inc.
Promotions and media skills:
. Coordinating video and television ad production, e.g., aided Elmer's
television spot for Paintastics-Light Magic Scene Creator.
. Developing promotional materials, e.g., assisting in conceptualizing
Subway Inc. marketing and promotional calendar for holidays and
events.
. Coordinating photo shoots, e.g., recruited local merchants to secure a
photography location for White Castle Inc. and assisted in the
photography shoot for print ad.
Collateral marketing materials development skills:
. Developing copy, e.g., for Elmer's Glue Crew Classroom Resources web
pages.
. Developing newsletters, circulars, and FSI (free standing inserts),
e.g., for Big Lots.
EDUCATION
Bachelor of Arts, Communications Management and Marketing
August 2007
University of Dayton, Dayton, OH
. Presidential Scholarship.
. Study Abroad Program, China, 2005.
CROSS-CULTURAL EXPERIENCE
. Extensive travel: Western Europe, Greece, Ecuador, Australia, Canada
and across the United States. University of Dayton study abroad
program in China: Beijing, Shanghai, Suzhou, Nanjing and Xi'an.
REFERENCES Available upon request.