Account Executive Sales Manager

THERESE SCHNEIDER SILVAY

***** ********* ***** ******** *******, OH 44028 PHONE 440-***-****

WORK EXPERIENCE

****-**** *********** ********** *********, Ohio

GROUP SALES MANAGER:

Created and implemented programs to grow group business for racetrack.

Responsible for development of new business leads and retention of existing

accounts.

Assisted clients with fundraising activities to help their functions

succeed.

2001-2003 Marcus Thomas Advertising Cleveland, Ohio

ACCOUNT EXECUTIVE:

Directed a team of strategic planning, research, media, creative and

production in the day-to-day management of a specified client list. Primary

emphasis in nonprofit/philanthropic accounts as well as traditional

accounts.

Responsible for development and execution of creative briefs and planners.

Responsible for implementation of marketing plans.

Responsible for overall profitability of each account.

Assisted in new business presentations.

Partial Client List: The Cleveland Foundation, The Cleveland Browns, The

Cleveland Indians, The Mandel Center for Non-Profit Management, Kraftmaid

and TravelCenters of America

1989-2001 Wyse Advertising Cleveland, Ohio

ACCOUNT EXECUTIVE:

Directed a team of media, creative and production in the day-to-day

management of a specified client list.

Responsible for development and execution of domestic and international

advertising plans.

Responsible for overall profitability of each account.

Developed and executed promotions for Fortune 500 clients.

Administered and executed sweepstakes and contests for Fortune 500 clients.

Partial Client List: American Greetings, Anchor-Hocking, DATATRAK

International, Fairfield Communities, Furon, Owens Corning, Sherwin

Williams - Ralph Lauren, Martha Stewart, Dutch Boy, Stouffer Hotels and

Resorts, Thistledown Thoroughbred Horse Racing, The Timken Company,

Uniroyal Tires and United Way

Special Projects:

. Chairperson of the United Way Campaign 1992.

. Chairperson of the Harvest for Hunger Campaign 1993.

. Managed the 1992 internship program.

EDUCATION

Baldwin Wallace College Marketing/Business Management Berea, Ohio

Cuyahoga Community College Business and Marketing Parma, Ohio

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