Marketing Assistant

**** ***** ****, *******, ** *****--- Cell: 757-***-****---

abkym1@r.postjobfree.com

MY PASSION: To use my interpersonal skills, positive attitude,

enthusiasm, and creativity to build client relationships and

produce successful marketing campaigns through strategic

analysis of the company and the competition!

EDUCATION: Virginia Polytechnic Institute and State University- Go Hokies!

(Pamplin College of Business)

Bachelor of Science: Business - Major in Marketing, Minor

in Spanish May 2009 GPA: 3.12

EXPERIENCE: Marketing Director/ Asst. Child Care Director/ Team &

Recreational Coach for Triple "T" Sports Center,

Suffolk, Virginia, October 2003-Present

. Introduced a functioning summer camp program for the past 5

years, which has continuously grown and helped the business

to start an after school program that has become well-known

throughout the area.

. Directed and planned a successful fundraiser for the

Children's Miracle Network, raising over $3000!

. Developed all marketing strategies and incentives for

sponsors and parents within the community and scheduled/

coordinated all events of National Gymnastics Day 2010,

obtaining state recognition from Governor McDonnell of

Virginia.

. Worked to create partnerships with businesses and

partnerships in education with schools around the area to

promote and encourage growth of the gym; planned field trips

and programs to offer during gym classes, etc.

. Created the new logo and currently manage the social media, e-

mail blasts, and communication for the gym.

. Use creative coaching techniques to teach children of all

ages how to learn and grow in a safe and fun environment,

organize instructional material, strive to develop growth of

the company.

. CPR, First Aid, MAT, Child Abuse Education, & Blood Pathogens

certifications; as well as USAG Certified PRO.

Intern at The Addison Group (Marketing Agency), June-September

2009, Suffolk, Virginia

. Sold multiple advertisements and made sales calls to

companies throughout the Top of Virginia Area

. Created the business directory with over 900 companies for

the Top of Virginia Chamber of Commerce

. Researched and developed the Chamber guide for all businesses

in the Top of Virginia and Surry, Va

. Developed a conceptual map for companies to utilize regarding

social networking websites- Top 8

Alpha Chi's Mock Rock Internal Philanthropy Co-Chair, Fall 2008,

Blacksburg, Virginia Tech

. Planned the largest and MOST SUCCESSFUL philanthropy at

Virginia Tech, with almost 5000 people in attendance and

raised over $17,000 for victims of domestic violence!

Received TOP honors!

. Organized and oversaw operations of the entire event,

providing guidance and proper direction

. Designed the Marketing Campaign, entailing banners, logo,

tagline, t-shirts, print media, etc.

. Consulted with managers and owners of businesses to gain

their support and sponsorships

Marketing Research Assistant, Summer 2008- Spring 2009, Newport

News/Blacksburg, Virginia

. Conducted studies with the Virginia Tech Marketing Department

to analyze consumer behavior

. Coded diaries and surveys...was able to fully understand the

project and provide my insight and opinions

Intern at The Meridian Group (Marketing Agency), Summer 2007,

Virginia Beach, Virginia

. Organized office, attended team brainstorming meetings,

researched competitors and conducted analysis of each, was

able to watch and learn from Account Executives Ha Kochler

and David Stearns

. Created a fully functioning Media Book by researching and

developing ad specifications and contacts around the

marketing world of the Tidewater Region

. Learned all aspects of the field and was able to comprehend

all that account executives do on a daily basis

Sal's Italian Restaurant, Blacksburg, Virginia, January 2009-

Spring 2009

NRV Gymnastics/ Epperly Elite, Christiansburg, Virginia, August

2007- Spring 2009

Spaghetti Eddie's Pizza Caf , Chesapeake, Virginia, May 2006-

Present

Intern for the American Red Cross Board of Directors, September

2004-July 2005, Suffolk, Virginia

UNIQUE VALUE

PROPOSITIONS: Study Abroad in Lugano, Switzerland Spring Semester 2008

< Studied at the University of Lugano, where only 32 students

are able to participate; very competitive program!

< Researched NGOs for a social marketing project in South

Africa regarding after-school activities

< Motivated the group to travel/ planned and organized my own

trips to over 11 different countries!

Hokie Ambassadors, Student Volunteer Tour Guides (HOKIE

PRIDE, Ut Prosim)

< Very competitive organization and an honor to be a part of

such a small and elite group (only 100 students)

< Team Leader/ Mentor for new guides; trained groups of 8 to

be able to do what the "veteran guides" do

< Took my own initiative to gather groups and provide

creative suggestions to teach them the ropes!

Alpha Chi Omega Women's Fraternity (Known as the Go-To Girl)

< Warden 2008-2009- Leader in the sorority, controlled

meetings, enforced policies, prepared for initiation

< Alumni Chair 2008-2010- Planning Alumni weekend currently;

created database, marketed to Alum

< Public Relations Chair 2006-2008- Built strong

relationships with organizations to improve community

< Other: Internal Philanthropy Chair 2008-2009,

Communications Committee, Membership Development

Assistant/Committee, Education Committee, Creative

Themes/Day Chair for Recruitment

Marketing Club at Virginia Tech

< Attended meetings and speakers once a month and

participated in organization events

Dean's List, Virginia Tech Spring Semester 2008

VT Engage- Commit to hours of community service to celebrate

the lives and contributions of the 32

Most Outstanding Philanthropic Award 2008 (From all Greek

Organizations at Virginia Tech!)

Past Participant of People to People Student Ambassador

Program- Australia 2002

Active Member of Holy Neck Christian Church, Suffolk VA

(Also, Slow-pitch softball team member!)

Volunteer Field Hockey Coach for Summer League/ Participant

of Adult Field Hockey League in Suffolk, VA

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